World OOH News December 11th 2020

World OOH News December 11th 2020

WOO NEWS

#OurSecondChance wins Excellence Award at 2020 Beijing International Public Service Advertisement Conference Creativity Competition.

The World Out of Home Organization’s #OurSecondChance global digital campaign has won the Excellence Award in Beijing’s prestigious International Public Service Advertisement Conference Creativity Competition. The campaign, created by UK creative agency New Commercial Arts and translated and distributed across the world by Grand Visual, is the biggest global digital Out of Home campaign to date with an estimated donated media value of $40m.

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World Out of Home Organization announces new management line-up

 

The World Out of Home Organization (WOO) today announces a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer, and Secretary General Mark Flys, take on the role of Chief Operating Officer.

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OPINION

The pandemic, outdoor media and the lessons of 'troubulous' times

Clear Channel CEO Justin Cochrane tells Campaign’s Outdoor Media Summit that post-pandemic the world is perhaps not as different as many think…

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How Instagram Has Embraced the Billboard - The Next Generation of Digital Picture Frame

 

Did he simply do it for the ‘gram? Or was everyone in on it from the start? Those were the questions circling erstwhile “Jackass” bad boy Steve-O a few months ago when he pulled off a stunt that, whatever else, got him plenty of attention.

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Building a brighter future for airport media

 

The Moodie Davitt Report: What implications are there for Out of Home media and airport advertising in particular as travel becomes a new and very different experience, perhaps forever?

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WOO DATABASE

New EASA and ICAS study on advertising self-regulation and legal developments in the EU placed on WOO global database

 

The World Out of Home Organization has placed on its global database the latest study from the European Advertising Standards  Alliance and the International Council for  Advertising Self-Regulation on advertising self -regulation and legal developments in the EU and selected international markets. 

The study reports that Out-of-Home advertising faces a relatively low number of complaints across Europe compared to other media such as digital marketing communications and audio-visual media services such as TV.

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.

COMPANY NEWS

New Management At Kinetic As Kaplan Is Named Global CEO

 

WPP OOH agency Kinetic has appointed Keith Kaplan Global CEO. He succeeds Marc-Antoine de Roys, who recently announced his retirement. 

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oOh! Provides Business & FY20 Trading Update

 

oOh!media has provided a business update, including an update on market and trading conditions. Key findings include:Strong recovery in key Out of Home audiences post COVID-19 lockdown and a significant revenue rebound in Q4.

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CREATIVITY

AR experiences set to arrive at London's iconic Piccadilly Lights

 

London’s iconic Piccadilly Lights could soon be able to more directly immerse audiences through the use of augmented reality (AR) technology. Landsec, the owner of the Piccadilly Lights, has begun a test to bring interactive 3D experiences to the famous screen alongside Ocean Outdoor, which operates and markets the Lights on behalf of Landsec, and AR outdoor media company Darabase.

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DATA AND MEASUREMENT

How 2020's challenges have reshaped out of home and why data is key to its future

 

With consumers largely locked down, 2020 has been a challenging year for out of home advertising. But after a tough year for all practitioners, the adaptability shown by the sector’s specialists and the rapid adoption of new technologies provide cause for optimism for 2021.

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More Mild Setback than Industry Catastrophe

This year will, in some ways, be remembered as more of a mild setback than an industry-changing economic catastrophe for the media business. Despite the grim realities of a global economy that will be the worst since the Great Depression, 

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Indian Airport traffic to reach pre-COVID levels by Jan 2021

 

Minister of State for Civil Aviation, Hardeep Singh Puri, has announced that he anticipates airport traffic to reach pre-COVID-19 levels by January 2021, based on analysis of travelling trends at airports.

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PROGRAMMATIC AND AUTOMATION

DOOH industry moves to standardize ad inventory

Six leading players in the highly competitive digital out-of-home space this week announced an initiative to standardize descriptions of screen and venue for ad inventory. 

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What 11 OOH Professionals are aying about the Categorization of DOOH Inventory

 

Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar have come together via an announcement, to define and label DOOH inventory in programmatic marketplaces based on screen type, audience and environment.

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Programmatic OOH Predictions: John-Paul Major, Head Of Programmatic Futures, MediaCom

NDA has partnered with VIOOH for a series of articles exploring OOH advertising and the role programmatic technologies will play in its development. We spoke to industry leaders to hear their predictions for DOOH and programmatic OOH in 2021. Next up is John-Paul Major, Head Of Programmatic Futures at MediaCom.

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Quividi and Moving Walls Join Forces to Enhance Audience Measurement and Programmatic DOOH

Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), is pleased to announce its integration with Moving Walls, the leading Singapore-based advertising technology provider for OOH advertising.

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EVENTS

Virtual OAAA/Geopath Out of Home Media Conference April 13-15, 2021

 

The annual OAAA/Geopath Out of Home Media Conference will be held virtually on the afternoons of April 13-15, 2021. This summit will bring senior agency and brand executives to the stage, along with leading industry analysts to discuss the changing marketplace and the implications it has for media professionals and consumers. 

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