World OOH News January 15th 2021

World OOH News January 15th 2021

WOO NEWS

Netherlands national trade association Outreach joins World Out of Home Organization

WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.

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OPINIONS

Out of Home Media Trends for 2021

It’s no secret that the Out of Home industry took a big hit in 2020. As lockdowns went into effect in March and April consumer traffic outside the home dried up almost overnight. Events were cancelled, trade shows went virtual and brands made major cuts to their advertising budgets with Out of Home largely turned off.

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The Africa outlook: OOH is entering a new age

 

Although the anticipated evolution of out of home media on the continent was slowed by the Covid-19 pandemic, the sector is still rife with opportunity.

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2020: we got it mostly right

 

“The future isn’t Google-able.”That’s what we said in our 2020 predictions.Turns out we nailed that with 100% accuracy.

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OOH: What 2021 has in store for the outdoor industry in India

The Covid-19 induced lockdown last year hit the out-of-home industry hard. With people not venturing out for weeks, billboards across the country were left empty. April, May and June almost witnessed zero business. 

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Other Media Love Out of Home Media

 

Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. 

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Jeremy Male: Digital billboard conversions a huge opportunity.

OUTFRONT Media CEO Jeremy Male was bullish on programmatic and digital billboard conversions in a talk yesterday at the Citi Global TMT West January 2020 conference.  Some highlights.

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WOO DATA

Keep up to date with Out of Home via the WOO Database

 

The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.

 

DATA AND MEASUREMENT

OMA appoints Ipsos to rebuild MOVE for the digital age

 

The Outdoor Media Association (OMA) has today announced the appointment of global media measurement experts, Ipsos, to update its audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure)  and to boost its capability.

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Lessons in out of home from the Media Awards' Data winners

 

Among winners of the 2020 WARC Media Awards’ Best Use of Data category, were many examples of effective uses of out of home. From the informative to the emotive, they show how data can enrich out-of-home communication through contextuality and personalisation.

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Now Near Next - The Latest View from OOH

 

Colum Harmon, marketing director at PML Group, kicks off Now Near Next for 2021, the series that focuses on relevant Out of Home thought leadership pieces to aid brands and agencies.

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Billboard Insider Expects US OOH Revenues to Grow by 10% in 2021

If you’re shaping projections for how the US economy will do in 2021 consider what Jan Hatzius Goldman Sachs Head of Global Investment said on Exchanges at Goldman Sachs last week:

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PROGRAMMATIC AND AUTOMATION

Programmatic digital out-of-home: Critical partner to digital campaigns through recovery and beyond

As the pandemic drags on and brands cautiously plan and measure every ad dollar spent, “buying only the media that matters” remains the mantra of most marketers. 

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Croud Academy Live: Programmatic DOOH

In this webinar Croud's programmatic experts take you through the ins and outs of programmatic digital out-of-home, how it can help drive performance, and why brands need to consider adopting this channel during lockdown.

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Hivestack opens in China with The Trade Desk's Troy Yang as lead

Adtech firm Hivestack, which specialises in programmatic digital out-of-home (DOOH), is expanding into China, the second-largest OOH market in the world in terms of spending.

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CAMPAIGN

Politis Group says a big 'Thank you' to the unseen COVID-19 heroes of Greece thru a massive outdoor campaign.

By steadily investing on the pillar of “Respect” through its Social Corporate Responsibility initiatives, Politis Group chose to say its own “thank you” as a sample of appreciation and recognition, to all doctors, nurses, and those who risk their health, to help us return to normality as soon as possible.

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COMPANY NEWS

New era at oOh!media as Cathy O'Connor takes CEO role

 

Cathy O’Connor has commenced her role as CEO of Australia’s number one Out of Home media operator, oOh!media. She succeeds Brendon Cook, who has led the business since it was founded more than 30 years ago.

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Publicis brings OOH media buying in-house

Publicis Media has migrated all out-of-home buying to the jurisdiction of its in-house agencies with immediate effect, drawing a 27-year relationship with Dentsu’s Posterscope to a close.

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Bryant and Copley head management changes to position Talon for UK Growth in 2020

Founders Frank Bryant and James Copley to assume Group COO and UK CEO roles. All part of the Talon group’s vision for a more agile service offering to drive client satisfaction and, ultimately, growth.

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