World OOH News January 22nd 2021

World OOH News January 22nd 2021

WOO OPINION

New Commercial Arts CEO James Murphy: what WOO's #OurSecondChance means for us

“We launched our new agency in the middle of lockdown,” says James Murphy, CEO of New Commercial Arts, and suddenly there we were, maybe the smallest agency working on the world’s biggest Out of home campaign.”

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OPINION

The Pandemic Pivot: Accelerating Out of Home's Shift to a Focus on Audiences and Outcomes

 OOH has been moving away from its traditional “expected” role as a top-of-the-funnel branding medium that is planned and bought in silos.  As an industry, we have been making great strides in recent years, albeit slowly and more gradually than many would like.

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What Will Transportation Look Like Post-Covid?

 

The Sound You Don’t Hear is the Autonomous Car Threatening Our OOH Livelihood. Fundamental change to transportation is happening now and will, in my opinion, cause great damage to our Industry. We cannot continue to operate as status quo.

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Posterscope publishes 2021 Predictions for OOH planning for the Indian Market in a post-pandemic world

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

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How marketers can embrace the new normal: preparing for 2021 & beyond

 

Last year was a rollercoaster ride filled with ups, downs, and corkscrew twisters that made us all rethink everything. This year looks like it will be no different as Covid cases rise and fall, as countries open for business and then shutter. 

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The Best Outdoor Advertising Blogs

 

What makes a great outdoor advertising blog? The best out of home blogs include a mix of insights, opinions and ideas, giving you an overview of the hot trends in the industry and raising questions about the future of the medium.

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DATA AND MEASUREMENT

Australian Out of Home year-end results for 2020

 

The Out of Home (OOH) industry has today announced a decrease of 39.4 per cent on net media revenue for 2020, reporting $566.5 million, down from $935.5 million* for 2019.

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Data-driven business lifeline for Indian OOH

Year 2020 was a time for Indian OOH to do a reality check. Through the year, different constituents of Indian OOH industry were hoping to see a return to normality after the government eased the lockdowns

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Now Near Next - The Latest View from OOH

 

This week we see a similar theme emerge from our Creative Impact Study. Again, our focus is on the public themselves and what they find desirable in advertising at present and for the next few months ahead.

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PROGRAMMATIC AND AUTOMATION

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory

Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising.

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The fundamentals of programmatic digital OOH

 

Programmatic DOOH is the talk of the town but what on earth is it? What does it mean for your agency or your brand, and why is it important? We’ll answer all of the questions you’ve wanted to ask but were too embarrassed to.

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AdTECH: OOH - Singapore June 24th 2021

AdTECH: OOH – Singapore is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

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Why programmatic DOOH is a winning strategy for 2021 ad planning

As the new year approaches, industries across the board could not be more thrilled to part with 2020, which will undoubtedly go down as one of the most challenging years of our time. 

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ENVIRONMENTAL

blowUP media are now offering carbon neutral Giant Posters

 

With the aim of continuously improving their ecological footprint, blowUP media Germany will now only be offering their clients Giant Posters that are CO2-neutral from 2021. 

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Posterscope and MediaCo launch 100% recycled paper for the UK OOH industry

 

Leading the green revolution in the OOH space, Posterscope and MediaCo have joined forces to bring 100% recycled paper to the market for the first time in the UK.

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CAMPAIGN

Outdoor industry launches first $3M pro bono health campaign with the Australian Government Department of Health

Starting this weekend, Out of Home (OOH) signs across Australia will feature a healthy food campaign donated by the members of the Outdoor Media Association (OMA) and in partnership with the Australian Government Department of Health.

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Kia lights up the sky with pyrodrones to unveil the new logo

 

On January 6, 2021, Seoul local time, Kia released its new logo and global brand slogan, which means its bold transformation and brand commitment. 

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COUNTRY NEWS

Analysis: How Malaysian OOH players are bracing for impact with no MCO end in sight

 

Malaysia reentered the Movement Control Order (MCO) last week, with the states of Melaka, Johor, Penang, Selangor, and Sabah, as well as the federal territories of Kuala Lumpur, Labuan and Putrajaya in lockdown. 

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.