World OOH News January 8th 2021

World OOH News January 8th 2021

WOO NEWS

What will 2021 bring for Out of Home?

As we go into 2021, we wish all our members and other readers a much happier year than 2020 turned out to be. Back in the summer of 2020 most of us expected a gradual recovery from the pandemic and business something like usual in the third and fourth quarters.

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OPINIONS

Among Other Things, 2020 Will Be Seen as The Year of Out of Home's Digital Renaissance by Barry Frey

Much has been said and written about all the terribly unfortunate occurrences of 2020, and we don’t need to rehash it all here. It’s understood that the pandemic has taken – and continues to take – a massive toll on society and the economy. It’s safe to say we’ve never been more eager to bid adieu to a calendar year.

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Out Of Home Advertising Is The Medium Of The Future

Amidst a global pandemic, extreme social unrest and battered economies, 2020 has proven to be anything but normal. The economic fallout has been cruel, with some sectors and businesses being hit harder than others. Particularly travel & tourism, hospitality and high street retail.  

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5 Things to Watch for in OOH in 2021

 

Our fondest wish for 2021 is that we collectively agree to retire the phrase “in these uncertain times.” (Seriously, don’t even use it ironically.) But when we look beyond semantics, we can see a lot more on the horizon for the coming year that’s equally worth discussion.

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Software Has Stopped Eating the World

 

This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. He may have been right at the time but things have now changed: the world is biting back.

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The Drum editorial team's best of 2020. The OOH industry... for banding together:

 

2020 was tough on the out-of-home (OOH) industry. With streets empty as everyone stayed indoors, ad spend was understandably moved elsewhere and revenues plummeted. But rather than lick their wounds, OOH media owners banded together 

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ASSOCIATION NEWS

OAAA 2020 Annual Report: Year of The Pivot

 

To say that 2020 was the “year of the pivot” is an understatement. 2020 turned out to be a different kind of year, so we looked at how OAAA could be most helpful to our members and reprioritized our initiatives and spending. 

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DATA AND MEASUREMENT

Clear Channel partners with Bombora for B2B OOH campaign planning

Clear Channel Outdoor Americas is partnering with B2B intent data provider Bombora to deliver a strategic B2B OOH advertising solution.

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Geopath's Year in Review

 

As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives.

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Your lowdown on the Lockdown

Having put the end of 2020 behind us, 2021 wasted no time in reminding us that we are still in the middle of a global pandemic and while we await a rollout of the vaccine that will restore normality to our lives, we have to put up with restrictions to the way we live for a little bit longer.

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CREATIVITY

The NDA Podcast: Lauren Baines, International Creative Partnerships Director, JCDecaux on Creativity and Innovation

Lauren Baines, International Creative Partnerships Director at JCDecaux talks creativity and innovation and takes a look at how digitisation in OOH has affected them.

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The entry deadline for the 2021 OBIE Awards has been extended to January 15th, 2021!

The entry deadline for the 2021 OBIE Awards has been extended to January 15th, 2021!  Don't miss your chance to be honored for excellence in #OOH creativity. obieawards.org

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CAMPAIGNS

Twitter's New OOH Campaign: Your 'I Hate 2020' Tweets

 

Twitter put its best “Screw 2020” tweets up in lights. It launched a series of out of home placements including billboards, murals, and more, depicting the best tweets about the 2020 struggle bus, all from real users. 

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COMPANY NEWS

Moving Walls setting ground for unique Outernet Marketing Innovation Group

Ad-tech company Moving Walls’ founder and CEO Srikanth Ramachandran, recently spoke at DMWF Asia on the topic “Is Offline Media The Biggest Driver Of Online Engagement?”, presenting how the Moving Walls vision was inspired by the big screen.

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DOOH network Rouge Media sells Canadian business to Rogers Sports & Media

 

The Canadian arm of Rouge Media Group has been acquired by Rogers Sports & Media. Rouge Media Group launched in 2003 and has grown into a large digital out-of-home network within Canada and the US.

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COUNTRY NEWS

The Writing On The Wall Got Bold

 

The billboards in India have begun to shimmer again, especially in the smaller cities, and the new year could see outdoor advertising recover a lot of lost ground

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.