World OOH News November 12th 2020

World OOH News November 12th 2020

WOO NEWS

WOO President Tom Goddard charts bright future in address to China's Public Sector Advertisement Conference

 

World Out of Home Organization President Tom Goddard presented to China’s Public Sector Advertisement Conference by video link on November 9. 

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OPINIONS

Top Media Analyst & Industry CROs consider the Financial Future of OOH

 

Hear from one of media’s top investment bankers as he presents his fiscal analysis of 2020, and the outlook for 2021 and beyond. Mark Boidman, Managing Director and Head of Marketing & Media/Tech Services for leading financial advisory firm PJ Solomon, will share important indicators and trends.

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DOOH Was the Rising Star of 2020. Is There Still Room for Growth?

 

All advertising mediums are now under revised projections due to the change in the economy and consumer confidence. Desktop and mobile have seen the strongest rebound thanks to the accelerated shift to personal screens and increased time spent.

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Covid put DOOH in the Spotlight. How can Brands make the most of it?

The cornonavirus pandemic has accelerated the digital shift in the Out Of Home (OOH) sector. With digital ordering, drive-ins, digital payments becoming the new normal, most spaces have adopted digital inventories. 

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DATA AND MEASUREMENT

Perception vs. Reality - The Focus Group of One

 

Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of the other data sets that mirror it) are “grossly misleading.

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Nielsen: China's retail industry continues to recover

 

The latest research released by Nielsen shows that China's retail industry continues to recover, showing a U-shaped trend. Impacted by lobal epidemic outbreak, there are changes in consumers' behavior and shopping patterns which pushes brands to innovate.

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LENS Outdoor Announces New Partnership With Seedooh

New Zealand-based technology and analytics company, LENS Outdoor (LENS) today announces a new data integration partnership with independent technology firm, Seedooh.

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PROGRAMMATIC AND AUTOMATION

IAB Europe's Guide to Programmatic Out Of Home Advertising

 

In November 2020, IAB Europe released ‘The Programmatic Out Of Home (OOH) Advertising Guide’ which examines the the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. 

 

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'Programmatic OOH offers brands unparalleled flexibility'

Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand.

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CAMPAIGNS

Homegrown TikTok artists score billboard fame

 

Toronto TikTok creators are going from tiny screens to giant billboards at Yonge-Dundas Square. TikTok’s Canadian office is giving local artists and content creators a spot up high by featuring their videos in massive ads at Yonge and Dundas Sts. as part of the social media company’s “It starts on TikTok” campaign.

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Out of Home Industry unites to support Cephas Williams' Letter to Zion campaign, backed by 19 senior Industry leaders

 

Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH) digital screens throughout November and December, publicising his moving Letter to his son  Zion written in the wake of the killing of George Floyd. 

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Clear Channel, Living Wage Foundation and Creature launch a UK wide campaign to promote the real Living Wage

 

A new joint campaign calling for more businesses to pay the real Living Wage has been unveiled today. The advertising campaign has been designed by advertising agency Creature and launched by the Living Wage Foundation across Clear Channel’s Out of Home media space in towns and cities around the UK.

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Melbourne's creative and business community comes together to launch 'Let's Melbourne Again'

 

A consortium of Melbourne’s leading businesses have come together to launch ‘Let’s Melbourne  Again’, an initiative designed for Melbourne, by Melburnians, to reinvigorate the city and support its economic and cultural recovery from the pandemic. Developed by Clemenger BBDO Melbourne in partnership with leading media agencies PHD and OMD.

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oOh!media & Google partner with gallery to showcase future of out-of-home

 

oOh!media and the National Gallery of Australia have partnered with Google to harness its Lens technology and showcase the art of Australian women artists in locations across the nation. 

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COMPANY NEWS

blowUP media expands digital OOH network The Collective in Tilburg

 

Large format (Digital) Out of Home media owner blowUP media has signed a long-term partnership with real estate investment company Wereldhave. blowUP media are thrilled to expand their Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg, the 7th largest city in the Netherlands.

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How iCo Medios is redefining transit DOOH in Colombia

 

In order to build a boundary-pushing DOOH network, it’s important to get the right tools for the job. But if you can also get the assistance of a veteran team with deep knowledge of those tools, it’s much easier to hit the ground running.

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Gojek to take on GrabAds with the launch of digital ads solution GoScreen

Gojek announced that it has launched an out-of-home advertising service called GoScreen through its ad business arm Promogo. Available in Greater Jakarta, GoScreen is an affordable solution for brands, including micro, small and medium-sized enterprises (MSMEs), to advertise on digital billboards attached to Gojek’s two-wheeled vehicles.

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.