World OOH News November 27th 2020

World OOH News November 27th 2020

WOO News

Biggest ever User-Generated Digital OOH Campaign 'Sending Love' wins at Drum Awards for Talon, Grand Visual and WOO

Talon and Grand Visual’s user-generated digital Out of Home campaign ‘Sending Love’ won the Best International Campaign award at this week’s Drum OOH awards. It was also highly commended in the Best Collaborative Campaign During Covid-19 category.

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OPINION

Screen fatigue, surging brain chemicals and why a physical return to workplaces will create more happiness

 

Getting back in the office and “purposeful” ads are not supposed to be credible ideas right now but they’re both on the rise, linked to a new, emerging sense of community and a search for physical interaction. 

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What did OOH learn from the first UK lockdown?

 

Tim Lumb, director at Outsmart, explains the significance of a new collaborative study from the out of home sector. Effective out of home (OOH) strategy is predicated on understanding how people behave when they’re out and about.

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What the Ad Net Zero report really means for OOH

Last week saw the launch of the Advertising Association and Credos’ Ad Net Zero report, the biggest step so far towards coordinating a collective response from the UK ad industry to the climate emergency.

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Why Digital Out-of-Home Delivers the Agility Marketers Need for 2021

Digital Out Of Home is a surprise new contender as the solution to marketers’ perennial quest for agility; one that has been accelerated by the knock-on effects of the Coronavirus pandemic of 2019

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DATA AND MEASUREMENT

How Location Data has helped Transform Out-of-Home Advertising

 

Out-of-home (OOH) advertising has undergone drastic transformation in recent years. The pairing of OOH with location data unlocked powerful tools that are contributing to the evolution and enrichment of the channel, particularly when it comes to granular audience targeting and measurement capabilities.

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PwC Outlook - Outdoor media well positioned for Australian bounce back

The out-of-home (OOH) media industry industry is expected to bounce back after being smashed during the pandemic, according to forecasts in PwC's Entertainment and Media Outlook for 2020-2024.

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DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research

Out of home advertising is a more trusted marketing vehicle in the United States than TV, social media or desktop online advertising, according to new market research commissioned by the DOOH platform Vistar Media.

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Attention, mall shoppers: your data is being collected!

On Oct. 28 the Federal Privacy Commissioner and the Privacy Commissioners of Alberta and British Columbia (collectively, Regulators) unveiled findings that The Cadillac Fairview Corporation Limited (CF) had been collecting and using the personal information of visitors to its Canadian malls, without valid consent, 

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PROGRAMMATIC AND AUTOMATIION

Debunking myths around programmatic OOH

Almost half of agency and advertising executives felt they didn’t truly understand the benefits of programmatic OOH, new research shows. With the rapid speed of change occurring in the ad industry, it is inevitable that unless someone is directly interacting with a platform there is every chance that they have high-level knowledge only.

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JCDecaux Transport launches programmatic trading capabilities for Hong Kong International Airport advertising

 

JCDecaux Transport  in Hong Kong*, has announced the launch of its partnership with VIOOH, an automated planning and trading platform enabling programmatic trading of digital OOH inventory. This will make trading digital OOH easier than ever for Hong Kong International Airport (HKIA) advertising.

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MediaCom Case Studies: Why 2020 Was The Year Of Programmatic Outdoor

 

From scepticism to dreaming – those were MediaCom’s initial thoughts when it were first told what Programmatic OOH (POOH) was going to look like in the future – and sometimes it still feels a long way away.

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JCDecaux sells 50% of its audience measurement and planning platform

NEW ZEALAND – Media agency JCDecaux has agreed to sell 50% of its out-of-home audience measurement and planning platform to oOh!media to create an industry-wide measurement tool. The Calibre platform will be jointly owned by JCDecaux and oOh!media under the terms of the arrangement.

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Global Programmatic Digital Out-Of-Home Leader Hivestack Expands to Latin America

 Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced that they are expanding sales and operations to several countries in Latin America including, Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico.

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CREATIVE

Results announced: The Drum Awards for Out Of Home 2020

 

The results of the Drum Awards for Out of Home have been announced for 2020, with the BBC, Klarna, Dettol and Spotify among the winning advertisers.

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QMS Launches QUBE To Unlock Digital Outdoor Creative QMS Launches QUBE To Unlock Digital Outdoor Creative

 

Designed to facilitate greater collaboration with advertisers and agencies, QUBE can help unlock the more engaging dynamic creative capabilities DOOH has to offer, in an effort to deliver more memorable campaigns for clients.

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COUNTRY NEWS

Germany plans to phase out outdoor advertising for traditional and new types of tobacco

According to the German voice, the German government is planning to limit the outdoor advertising of tobacco products. It is reported that Germany is the only EU country that still allows tobacco companies to widely publicize their products.

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CAMPAIGN

Adios Maradona: Free image for your digital billboards

Guillermo De Lella, the boss at Latin American OOH Association and a friend, has made this DOOH poster available free of charge to all those who want to pay tribute to legendary, one and only Diego Maradona.

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.