World OOH News November 5th 2020

World OOH News November 5th 2020

WOO NEWS

Clear Channel's Martin Corke succeeds Philippe Baudillon on World Out of Home Organization global board

 

Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global board. 

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OPINION

OOH CMOs predict strong 2021 for industry

 

During Billboard Insider's recent OAAA chief marketing officer roundtable, execs from leading out of home media firms characterized 2020 as "defining" and "transformational," while Clear Channel Outdoor's Dan Levi pointed to the increasing value of consultative selling. 

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Could staying local bring new revenues to OOH?

 

Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.

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Why Privacy is Important to Out of Home Advertising

Safety, security and privacy are synonyms for our comfort level of exposure to risk, something very personal when thought about in terms of physical spaces and possessions. And when translated to the digital world, the subject becomes more complex.

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Public vs Private Media: How we only want what we want because other people want it

We all can agree that an ad is worthless if no one sees it. But is an ad worth anything if only ONE person sees it? This debate about the value of ‘public’ versus ‘private’ advertising has been picking up steam, especially amongst OOH providers. The out-of-home industry has started things off by answering the first question. 

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DATA AND MEASUREMENT

The future of OOH; why now is the time to really start thinking about data in out-of-home advertising

 

The impact of data can be felt across every industry. Whether it’s researchers using data to teach AI algorithms how to detect cancer more effectively than doctors currently can, or power companies using Big Data from sensors to reduce energy waste and tackle climate change, companies are increasingly turning to technology for valuable business insights.

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How does out of home measure up?

The Out of Home Measurement Council, (OMC), has come a long way in developing their innovative methodology to illuminate key media metrics for roadside billboards (which account for around 80% of out of home spend in South Africa) and consumer travel patterns. 

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Americans start appreciating OOH ads post lockdown

 

The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. 

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Clear Channel Airports integrates Geopath DOOH audience insights tech

Clear Channel Airports, the Americas-based airports business of Clear Channel Holdings Inc. has rolled out an audience impressions solution from Geopath for DOOH. 

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AUTOMATION AND PROGRAMMATIC

pDOOH comes of age

 

Programmatic digital out-of-home advertising is revolutionising the way we advertise outdoors. You’ll never look at a billboard the same way again. The more involved you become in marketing and advertising, the more you get used to hearing references to programmatic advertising. 

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The Realistic Value of Programmatic OOH

In response to the recent VIOOH state of the nation report, we put a realistic perspective on ambition for the programmatic OOH channel. We don’t need to have a one size fits all approach, but smart strategies which ensure we test, learn and evolve to deliver real evidence and accountability.

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CREATIVITY

These 21 Executions are a Real Indicator OOH Biz is Picking Up - Finally!

 

A real indicator OOH biz is picking up. 21 Top #OOH Creative Executions which came to our attention last week from companies including Burkhart, Vector, CCO, Outfront, Decaux, Interstate, Marquee and Media Reources

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COMPANY NEWS

Port Authority to Award Four New Advertising Contracts for Agency Facilities

The Port Authority of New York and New Jersey announced four new contracts for advertising services on Oct. 29, which are expected to generate nearly $400 million in revenue for the agency over the next 12 years. The contracts will drive $90-$100 million in investment in cutting edge digital infrastructure.

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Ooh Media reveals metro expansion with new digital board in Sydney

 

Ooh Media has unveiled the largest digital billboard on Military Road in Mosman, Sydney’s lower north shore. The new site gives Ooh Media customers access to a high-impact site on one of Sydney’s busiest arterial roads in an affluent area.

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PMG partners with TAPTAP to launch geo-location tech to drive greater integration of mobile and OOH

Provantage Media Group has taken its digital offering to the next level with the launch of 'Sonar', an audience-powered mobile geo-location offering that will allow for the extension of campaigns from out-of-home (OOH) into the digital realm.

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EVENTS

Adweek, in Partnership with OAAA, Presents the Inaugural Elevate: Out of Home Summit

Adweek, the leading source of news and insights covering marketing, media and technology — together with the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem — are excited to announce a new event partnership featuring the inaugural Elevate: Out of Home Summit and Impact Awards, 

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.