World OOH News October 16th 2020

World OOH News October 16th 2020

WOO NEWS

WOO President Tom Goddard to interview Sir Martin Sorrell at FOROalooh!live

 

World Out of Home Organization President Tom Goddard will interview S4 Capital Executive Chairman and WPP founder Sir Martin Sorrell on Tuesday at 3.00pm BST during next week’s Latin American Association of Outdoor Advertising’s eight-day Live Forum. For full details of the forum and to register go to www.alooh.org

Read »

OPINIONS

The State of DOOH in Coronavirus Times

Digitial out of home and digital signage has seen tremendous growth the past couple of years. DOOH programmatic ad spend is set to double year over year, totaling $181.6 million, with that figure reaching $533.8 million by 2022, according to marketer. Certainly, as lockdowns were in order globally, DOOH experienced a pandemic decline like nearly every other form of media.

Read »

Rejoice that people are out and about, but smart choices must reign

I balked at a friend’s hug last month. For a year forged in the wake of pestilence and plague, such a gesture seemed fraught. Are we still in the time of COVID? Am I over-reacting or am I under-reacting? I am never totally sure. Spring has sprung, and as the days get warmer and evenings get longer, we are tempted with the precarious enjoyment of the fruits of our success.

Read »
 

AUDIENCE MEASUREMENT AND DATA

OOH audiences across the UK continue to grow despite latest Government guidelines

 

On Monday night (12th October), the UK Government announced a new traffic-light-style system designed to simplify the range of localised restrictions. England will be split into three ‘Local Covid alert levels’ consisting of medium, high and very high tiers. As of today, about 70% of the country sit in the lowest tier and 30% in the highest tiers. Those in the very highest tier (3%) face severe restrictions on social contact.

Read »

China - Travel Rebounds Over China's Golden Week

 

Since the 2020 China's annual Spring Festival travel rush this year, the Chinese tourism market has fallen sharply due to the Covid-19 epidemic. As the epidemic is under control, people's lives have returned to normal. Starting from October 1st, the 8-day holiday period and the depressed tourism demand for 9 months were released in one go. The tourism market gradually recovered as expected.

Read »

Westfield: How We Shop Now - Future Retail Trends

 

Surveying over 15k consumers across 10 different countries, get the latest retail industry and audience insights from the luxury global retailer Westfield, plus an essential update on changing consumer behaviour in a post-Covid world. Hosted by Ocean’s Group CMO, Richard Malton, and presented by Westfield’s Head of Media and Client Operations UK/Europe

Read »

OOH takes on 'new resonance' amid pandemic, says OAAA

Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began. Heightened awareness is particularly pronounced among those ages 18-54, according to the Out of Home Advertising Association of America (OAAA).

Read »

Return Audience Hub Dashboard

 

Understanding the Out of Home audience is critical for advertisers right now. With our partners, adsquare, and powered by Clear Channel RADAR®’s market leading methodology, we’re monitoring a huge mobile dataset to learn how Clear Channel’s portfolio is currently performing vs. pre-lockdown levels.

Read »

VMO Sets New Benchmark In Outdoor Measurement

Val Morgan Outdoor (VMO) has evolved DART, its audience measurement platform, to create a new benchmark in outdoor measurement, ‘DART R&F’.
DART R&F harnesses the extraordinary power of VMO’s facial analytics data with third-party consumer data and machine learning. 

READ »
 

PROGRAMMATIC AND AUTOMATION

Evolve OOH Partners with Hivestack to Deliver Measurable Business Outcomes for EMEA Advertisers

 Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company, today announced a new partnership with Evolve OOH, an independent global out of home (OOH) agency committed to investing in and developing new and emerging data technology to drive tangible results for advertisers. 

Read »

Flexibility Cited As Key Attribute To Programmatic OOH

More than nine in 10 U.S. media agencies and advertisers credit flexibility as the reason they planned or bought programmatic out of home (OOH) in the past 18 months, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform.

Read »

Verizon Media launches NZ's first programmatic DOOH campaign

Working alongside major retail chain Briscoes Group, Verizon Media has launched New Zealand’s first programmatic DOOH campaign. Partnering with Stanley St, the initiative will see a Briscoes brand campaign across nationwide digital screens located near stores to provide hyper-targeted advertising.

Read »
 

ASSOCIATIONS

Industry Leaders Join Geopath Board of Directors

 

Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020.

Read »

DSF AND AVIXA Just Made Sure Digital Signage Will Be Fastest Growing Segment of AV in 2021

 

AVIXA has partnered with the Digital Signage Federation (DSF) to bring digital signage education content to the association’s trade shows and events. AVIXA will announce details later this month on events where DSF will bring its content. 

Read »
 

CAMPAIGNS

OMA industry campaign celebrates a return to outdoor spaces

 

The Outdoor Media Association (OMA) has responded to an increase in traffic in outdoor spaces by launching a joint industry campaign, ‘Spring into Out Of Home’.

Read »
 

COMPANY NEWS

JCDecaux to achieve carbon neutrality by 2021 in France

JCDecaux  has set a target of achieving carbon-neutral status by 2021 for all its activities in France covering scopes 1, 2 and 3*.For over 55 years, JCDecaux’s business model has created, supplied, managed and maintained products and services in the public interest, all funded by advertising with no cost to taxpayers.

READ »

Ocean Outdoor rebrands Nordics arm

 

Acquired by Ocean Outdoor earlier this year, the newly named Ocean MediaTech business will continue to focus on providing location-based communication services to the retail and real estate sectors. Currently operating across the Nordics, Ocean Outdoor says it will now seek to expand Ocean MediaTech into its other territories, servicing clients.

READ »

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.