World OOH News October 23rd 2020

World OOH News October 23rd 2020

WOO NEWS

Sir Martin Sorrell at ALOOH!Live

 

Sir Martin Sorrell was one of the star keynotes at ALOOH!Live this week with the S4 Capital founder and executive chairman giving a masterly tour d’horizon of an increasingly digital advertising world in a conversation with World Out of Home Organization President Tom Goddard. The eight day 84 hour online event’s main sponsor was China’s Unilumin Group, joined by Broadsign, Hivestack, Daktronics, Doohmain, Admobilize, AdsMovil OOH, Scopesi, Mediakeys, LatinAd / Publinet and Intel. 

Read »

OPINION

The future is brighter says Jorja Wikins of Primedia Outdoor

Brand out-of-home (OOH) is the strongest it has ever been. Yes, you read that correctly.We took the first Covid-19 blow, the hardest hit – but we were not knocked out. In fact, we have risen, stronger and more determined than before.

Read »

Ali MacCallum of Kinetic: programmatic points Out of Home to a better post-Covid future

If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising and media industry continues to be buffeted as a result.

Read »
 

ASSOCIATIONS

COMMB Announces New President

 

COMMB, the Canadian Out of Home Marketing and Measurement Bureau, has selected Amanda Dorenberg as their new president, effective November 1st, 2020. Rosanne Caron retires at the end of the year as president. Known to many in the out of home (OOH) industry, Amanda worked over the years at Cieslok Media, Dynamic Outdoor, OUTFRONT and most recently at FrontRunner Technologies. 

Read »

OBITUARY

Salah Asmar, A Brilliant Mind & A Big Heart

 

On October 1st 2020 our dearest colleague and friend Salah Henry Asmar passed away. From the moment he had started to work in our company in November 2018 he became an important part of our business strategy thanks to his knowledge of the market and great experience. 

Read »

DATA AND MEASUREMENT

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

 Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers.

Read »

OAAA/The Harris Poll - Summary of Findings

 

Consumers have a renewed appreciation for the outdoors: Seven in 10 (69%) say their appreciation of the experience/awareness of their surroundings has increased now that COVID-19 stay-home orders and lockdown restrictions are mostly lifted.

Read »
 

Business as usual? Positive perceptions for airport advertising

As the leader in airport advertising worldwide, JCDecaux benefits from a unique positioning to assess the impact of brand advertising on high value audiences who are in great demand. Against an uncertain background, the Group partnered up with m1nd-set to survey 2,500 international travellers, including premium airport passengers. The survey found that perceptions are positive and encouraging for the airport industry.

Read »

'If done right, audience data will deliver a major multiplier of investment to OOH media'

Data is the new oil. A little over a decade ago when British mathematician and data scientist Clive Humbley extolled the virtues of data science in business, few took note of the imperative of gearing up for a data-driven business environment, least of all OOH. Today, data is fundamental to the advertising business, and there is a strong felt need for Indian OOH to embrace data analytics in a big way, 

Read »
 

Total Spend by U.S. Advertisers, Over 20 Years

With an advertising economy worth $239 billion in 2019, it’s safe to say that the U.S. is home to some of the biggest advertising spenders on the planet. However, the COVID-19 pandemic has resulted in the major upheaval of advertising spend, and it is unlikely to recover for some time.

Read »

Workplace Commuting Increases Sharply, Time Spent In The Car Rises, Half Of Kids Go To School In Person

Today on a client webinar Nielsen released the results of a just-completed national consumer study of 1,000 respondents that was conducted October 1-5. This is fourth in a series of studies that have tracked the pandemic’s impact on consumer movement, spending, attitudes, and media usage. 

Read »

UK consumers grow fond of their local areas and OOH ads

Among the many changes in consumer behaviour that have been triggered by COVID-19, it appears that restrictions have made people more appreciative of their local surroundings and this, in turn, has prompted heightened awareness of out-of-home advertising.

Read »
 

PROGRAMMATIC AND AUTOMATION

OAAA is Establishing Guidelines for Programmatic Transactions

The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to go “up for auction” in real-time. 

Read »

Clear Channel pens DOOH deal with Signkick

 

Clear Channel has entered into a new partnership with media owner technology specialist Signkick, to deliver friction-free and automated trading with its current and potential future partners.

Read »
 

CAMPAIGNS

10 examples of effective OOH advertising in a year where outdoor spend has fallen

 

With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard. According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far.

Read »

ECO DEVELOPMENTS

Adams and Circle Graphics Run Smog Absorbing Vinyls for Earthday

 

When Adams Outdoor Advertising and the Out of Home Advertising Association of America (OAAA) decided to collaborate on an ad campaign to support EARTHDAY.ORG, it was only natural to print bulletins on smog-absorbing materials available from Circle Graphics.

Read »

COMPANY NEWS

Sylvia Park opens, unveiling more Unmissable screens

 

oOh!media is helping advertisers reach millions of shoppers following the much-anticipated opening of New Zealand’s largest mall expansion. Level 1 at Kiwi Property’s Sylvia Park shopping centre in Auckland has boosted the iconic destination’s appeal to consumers, adding over 20,000 square metres of retail space and more than 50 new stores in good time for the run-in to Christmas.

Read »

EVENTS

DSF, AVIXA Announce Early Plans For Two-Day Virtual Conference, Called D=SIGN

 

The relationship announced recently between the Digital Signage Federation and AVIXA is starting to get some substance to it, with word today that there will be a two-day virtual conference. The event which will be focused on digital signage and DOOH is called D=SIGN and will run Dec. 8-9.

Read »

WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.