World OOH News October 30th

World OOH News October 30th

WOO NEWS

New survey shows Out of Home impacts during lockdown

Survey results from the nationwide #OurSecondChance campaign demonstrate that people continued to engage with Out of Home advertising during lockdown, and the messages they saw enhanced their understanding and influenced their feelings toward current restrictions.

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OPINION

How Out of Home is Taking Its Place as a Primary Advertising Medium

Out of home has long been characterized as an “amplifying” medium, a way to augment and reinforce advertising in other channels. But recent developments in the advertising landscape are making clear that it’s time to start talking about Out of Home for what it actually is: the most cost-effective and brand-safe way to reach and engage audiences at scale.

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Black Friday is a lesson in behavioural science

Kinetic WW's head of insight, Jennie Roper, delves into the science behind Black Friday media strategies and explains how OOH advertising can be used to boost campaigns

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Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers.

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DATA AND MEASUREMENT

'Apples-to-apples approach to measurement absolutely necessary'

A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.

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'Robust tech, reliable data can potentially drive OOH growth by over 25%'

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

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UK Driving Mobility Remains Resilient

 

Despite the doom & gloom news coverage that accompanied the government’s new restrictions last week, driving mobility has dropped just 1% week-on-week – holding steady at 90% of normal levels according to the latest data from the Department for Transport. 

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OMC releases its latest Road data

The Outdoor Measurement Council (OMC) in South Africa has launched its latest iteration of Road data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period.

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UK adspend forecast for slower 2021 recovery

 

Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022.

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Clear Channel to measure audience impressions in new way at US airports

 

Clear Channel Airports (CCA) is to adopt a new digital audience impressions measurement tool which it claims gives a more precise analysis of a consumer’s journey through an airport. 

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PROGRAMMATIC AND AUTOMATION

Omnichannel DSP Sage + Archer Partners With Hivestack

Hivestack, the programmatic digital out-of-home (DOOH) ad tech company today announced a new partnership with Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform. 

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CAMPAIGNS

oOh! Dives Into Data To Support Movember's 2020 Campaign

 

oOh!media is using its extensive data expertise to showcase Movember’s 2020 campaign, which aims to raise funds and awareness for mental health and suicide prevention, as well as prostate and testicular cancer.

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China's leading e-commerce brand JD has stepped into OOH, combining e-commerce data assets

 

China's leading e-commerce brand JD.com has stepped into the outdoor media industry and launched the omni-channel offline scene marketing brand "Jingpingguo".

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JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

 

In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it is to access their money via new cash advance app MyPayNow during that time.

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Leicester's Bus Shelters Go Green Thanks to Clear Channel Partnership

 

Leading Out of Home advertising and infrastructure company Clear Channel UK has this week announced a brand-new contract with Leicester City Council, which will see 479 of the city’s shelters being replaced with modern structures with environmentally conscious functionality.

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Poland pushes blood donations through DOOH

 

The National Centre of Blood of Poland has partnered with the Ministry of Health to launch a DOOH campaign to encourage citizens to donate blood. The campaign is running on 20,000 across the country, according to a press release.

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COUNTRY NEWS

Campaign ME's Out-of-Home Guide 2020-21

Welcome to Campaign Middle East‘s annual Out-of-Home Guide. Here you will find essential details about key suppliers in the Out-of-home market, along with insight and intelligence, and a map of prime OOH properties in Dubai, Abu Dhabi and Sharjah.

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COMPANY NEWS

Australian tech company launches in UK to help media owners target local advertisers

 

Realworld, the Australian-based technology company, has announced a new product to help media owners target local advertisers. The company, which specialises in the automation of location-based advertising, has launched Adfindr, a self-serve out of home (OOH) product in the UK and globally.

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.