World OOH News October 9th 2020

World OOH News October 9th 2020

WOO NEWS

WOO global call hears of need for flexibility as advertiser caution leads to short term market

 

Flexibility, in particular the ability to act short term, is the key to unlocking ad budgets according to the latest global WOO call among media owners and national associations. 55 executives attended this week’s Zoom call, which are now set to be monthly events through the remainder of 2020 and 2021.

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ASSOCIATIONS NEWS

84 Hours of Meetings for the OOH Industry in Latin America

 

The longest meeting in the history of OOH will bring together the entire market for outdoor advertising in Latin America for eight days of permanent connection. From Monday, October 19 to Monday, October 26, the agenda promises an intensity rarely seen not only because of the amount of content and diverse options, but also because of the prestige and global level of its speakers.

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OAAA Taps Omnicom Veteran As CMO

 

The Out-of-Home Advertising Association of America (OAAA) has appointed Christina Radigan as Chief Marketing Officer. Among her tasks: increase engagement and membership on the national and local levels. Her remit also includes developing initiatives that advance industry standards and heighten buy-side interest in OOH opportunities.

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OPINION

Opinion: Rich in the Currency of Speed

 

Hasn’t time flown? More than two hundred days since the metaphoric rug was pulled from under us. Two hundred days since the entire marketing and advertising industry was challenged like never before. 

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Back to Old School: media planning lessons post-Covid

We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ad industry is making, placing and promoting ads to help get brands back on their feet. In our space in Out of Home, we’ve delivered creative and contextual messages to relevant audiences where they are needed by brands and institutions. 

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Will the elimination of third-party cookies hinder DOOH's personalization?

In early 2020, global search engine giant Google announced that it will be eliminating third party cookies from Chrome. This will now be replaced by browser-based tools and techniques aimed at balancing personalization and privacy. 

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DATA

Out Of Home Industry Shows Signs Of Revival In Q3 Results

The Australian Out of Home (OOH) industry today announced a decrease of 56 per cent on net media revenue for the third quarter of 2020, posting $95.8 million, down from $218.2 million for the third quarter in 2019.

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Spend rising but still below expectations says WFA

In its latest crisis response tracker, the WFA said that 54% of respondents are no longer deferring campaigns, and positivity about the current advertising environment had increased from 8% in June 2020 to 21% in September.

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Geopath Reports Traffic is 91% of Normal

 

The Geopath mobility report dated October 1, 2020 shows that average daily miles travelled is 91% of travel occurring the first week of March prior to covid 19 restrictions. The week of 9/21 was down slightly versus the prior week in nearly all states.

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LENS - The Evolution In Out-Of-Home Analytics

New Zealand-based LENS Outdoor (LENS) launched today with plans to revolutionise audience measurement in the Out-Of-Home Advertising sector both here and abroad with the launch of the most sophisticated platform in the industry. In a move to drive a new industry standard, the platform – to be known as LENS – will initially be rolled out by LUMO Digital Outdoor.

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PROGRAMMATIC AND AUTOMATION

The Programmatic Future of Out of Home has Arrived

 

Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel in the tank, and now we are at an inflection point.

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OAAA Coffee Break: Programmatic OOH

Stephanie Gutnik of OUTFRONT Media and Ian Dallimore of Lamar Advertising answer a number of frequently asked questions about programmatic.

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CREATIVITY

The Best of Outdoor in September from the OMA

 

The best of Outdoor' is a monthly selection of innovative local Out of Home campaigns to fuel your creativity and inspire your next moment of genius.

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CAMPAIGNS

Bright red Vodafone campaign lights up the M4 as blowUP media relaunch the largest single elevation outdoor site in the UK

 

One of the largest and most impactful outdoor sites in the UK recently returned, with Vodafone’s latest OOH campaign dominating blowUP media’s M4 Inbound site. The bright red creative combined with the sheer size and dominance of the site, made for a truly stunning campaign.

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Out Of Home Campaign Melts Away To Highlight Dangers Of Climate Change

 

Typically, you’d want your out of home installation to last longer than a few days. But that certainly wasn’t the case with a new outdoor wax campaign that was designed to disintegrate under the hot sun to highlight the perils of inaction on climate change.

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EVENTS

Last days to Register for Video Everywhere!

 

Make sure you’re registered for the Livestream of DPAA’s Video Everywhere Summit, October 13, 14, and 15, 11am EST. A very manageable three hours each day with some of the biggest names in the advertising business, the most important topics in marketing and media and insiders' views of this most unusual election.

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Highlights from Broadsign's 2020 Global OOH Insights panel

In September, our OOH From Home webinar series brought together a group of experts for our first ever Global OOH Insights panel. It was a great, lively discussion covering a variety of topics of concern to just about anybody working in the OOH space. 

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Recap of Beijing InfoComm China 2020 held September 28-30

 

Beijing InfoComm China 2020 successfully concluded the three-day physical event. 30,866 visitors attended the show. Precautionary measures such as mandatory mask-wearing and safe-distancing measures were put in place to help safeguard the well-being of participants.

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.