News from WOO - Out of home advertising

2023 World Out of Home Organization Global Congress set for Lisbon June 7-9
2023 World Out of Home Organization Global Congress set for Lisbon June 7-9

The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city. The Congress includes an opening reception, one and a half days of presentations.

World Out of Home Organization first in-person MENA Regional Forum NOW OPEN FOR REGISTRATION
World Out of Home Organization first in-person MENA Regional Forum NOW OPEN FOR REGISTRATION

WOO's first in-person MENA Forum will take place February 15-17, 2023 (Wednesday - Friday) in Dubai UAE. This follows WOO's first post-pandemic in-person Global Congress in Toronto and our first in-Person APAC Forum in Kuala Lumpur in October.

OOH 'Chambers' in Argentina create the ‘Federal OOH Table’
OOH 'Chambers' in Argentina create the ‘Federal OOH Table’

On November 4, a virtual meeting was held in which different chambers of advertising companies dedicated to OOH communication from all over the country participated, and after which it was agreed to create the so-called “Federal OOH Table ”.

Outdoor Media AS is pleased to announce the appointment of Ipsos to deliver the next generation of OOH measurement system in Norway in 2024.
Outdoor Media AS is pleased to announce the appointment of Ipsos to deliver the next generation of OOH measurement system in Norway in 2024.

After a rigorous tender process Outdoor Media AS, the Norwegian Outdoor Media Industry body comprising of Clear Channel, JCDecaux, and Ocean Outdoor has selected Ipsos to build a new set of Out of Home audience metrics for the industry.

World Out of Home Organization confirms dates and location for first in-person MENA Regional Forum
World Out of Home Organization confirms dates and location for first in-person MENA Regional Forum

The World Out of Home Organization's first in-person MENA Forum will take place February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.

World Out of Home Organization adds nine new members from Asia and Europe
World Out of Home Organization adds nine new members from Asia and Europe

The World Out of Home Organization has signed up nine new members, seven from Asia and two from Europe. Seven are national media owners, one is a national media agency and one is an OOH service provider/supplier.

All APAC Forum Content Now Available for APAC Forum Delegates and WOO Members
All APAC Forum Content Now Available for APAC Forum Delegates and WOO Members

We have now uploaded all the Recordings and PDFs of presentations available from our APAC Forum held in Kuala Lumpur October 11th-13th 2022. This represents a great resource for all Delegates and Members.

The WOO APAC Forum – the Wrap up
The WOO APAC Forum – the Wrap up

World Out of Home Organization APAC Forum celebrated an industry in fine fettle, energetically equipping itself for the future. Last week's APAC Forum in Kuala Lumpur, the first in-person such event in WOO history, was a resounding success.

WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO's Goddard WATCH THE PRESENTATION
WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO's Goddard WATCH THE PRESENTATION

World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week.

World Out of Home President hails WOO's first in -person Regional Forum
World Out of Home President hails WOO's first in -person Regional Forum

"October 11 will be a Red-Letter Day for the World Out of Home Organization and, I hope, the OOH industry across Asia," says WOO President Tom Goddard. "Our APAC Forum will be our first in-person major regional event.

Digital Signage Consortium (DSC) Published the Japanese version of World Out Of Home Organization (WOO) “GLOBAL OOH AUDIENCE MEASUREMENT GUIDELINES”
Digital Signage Consortium (DSC) Published the Japanese version of World Out Of Home Organization (WOO) “GLOBAL OOH AUDIENCE MEASUREMENT GUIDELINES”

The Digital Signage Consortium (DSC), a member of the World OOH Organization (WOO), has published a Japanese version of the "GLOBAL OOH AUDIENCE MEASUREMENT GUIDELINES" released by WOO at the Toronto Congress in May this year.

The World Out of Home Organization are pleased to announce the Sponsors for the APAC Forum
The World Out of Home Organization are pleased to announce the Sponsors for the APAC Forum

We are grateful to the following companies for supporting our inaugural APAC Forum as Sponsors & Exhibitors.

Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum - creative panel is finalised
Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum - creative panel is finalised

Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization's APAC Forum.

WOO APAC Forum: Top Speakers set to highlight the strengths and potential of OOH in the region - MORE SPEAKERS ANNOUNCED
WOO APAC Forum: Top Speakers set to highlight the strengths and potential of OOH in the region - MORE SPEAKERS ANNOUNCED

The World Out of Home Organization’s APAC Forum , to be held in-person in Kuala Lumpur, Malaysia, from October 11th to 13th, is set to highlight the increasingly dynamic development of OOH in the region and its immense potential for growth.

Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum line-up
Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum line-up

Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the WOO's APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13.

'Frames to Behaviours: A new approach to understanding audiences'. MEMBERS CAN DOWNLOAD THE WEBINAR HERE
'Frames to Behaviours: A new approach to understanding audiences'. MEMBERS CAN DOWNLOAD THE WEBINAR HERE

The focus of the session, which was run by Mark Flood who is Global Head of OOH at Ipsos, was around the innovative shift from frame based modelling to behaviour, or activity, based modelling. MEMBERS CAN DOWNLOAD THE WEBINAR HERE

WOO signs ten new members from across the world
WOO signs ten new members from across the world

The World Out of Home Organization has signed up ten new members, from North America, Asia and Europe. They include major OOH service providers, a national media owner, a national media agency and a national measurement body

WOO President Tom Goddard opens the ALOOH Forum in São Paulo
WOO President Tom Goddard opens the ALOOH Forum in São Paulo

The Global Out of Home market has recovering strongly from the pandemic, WOO President Tom Goddard told delegates at the ALOOH LATAM Congress in São Paulo, but is still growing less fast than other media as the global economy recovers from the pandemic.