In recent years, the Chinese market has been actively exploring the programmatic transformation of DOOH. In 2017, RTBChina added the programmatic pDOOH category for the first time. As of 2021, 18 companies have been included in the category.
We have now uploaded all the Recordings and PDFs of presentations available from our Toronto Congress held in May representing a great resource for all Delegates and Members.
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO's Global Congress in Toronto.
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the committee Chaired by Neil Eddleston.
The World Out of Home Organization (WOO) has announced its first Annual Awards since 2019 at its Toronto Global Congress, held this week from May 25-27. This is WOO's first in-person Global Congress since pre-pandemic Dubai in 2019.
Programmatic continues to make ground in the Out of Home market and oOh!media founder and former CEO and WOO board member Brendon Cook will convene two sessions of experts at the WOO Global Congress in Toronto next week.
The World Out of Home Organization has signed up nine new members, from North America, Asia, Australia and Europe. They include media agencies, media owners and OOH service providers.
The Canadian Out of Home industry has embarked on a roadmap to make better and more effective use of big data with a fresh approach designed to substantiate the powerful impact OOH has always had.
Dave Roberts, CEO of Primedia Outdoor in Africa since 2012 and Australia's Charles Parry-Okeden have joined the World Out of Home Organization global board. Parry-Okeden is a co-founder of of Executive Channel (ECN).
Talon Outdoor's Adrian Skelton and Rohan Tambyrajah, Chief Strategy Officer PHD Global Business will discuss how developments in data and technology, accelerated by the disruption of a pandemic, have radically reorganized the world of marketing and media.
Jeff Greenspoon President, Global Solutions dentsu International will deliver the Keynote Address at the WOO Global Congress in Toronto from May 25-27.
'Let's Dance - Making Equity, Inclusivity and Diversity happen' is the title of Rickard and Patel's presentation at the World Out of home Organization Global Congress in Toronto from May 25-27.
Please be informed that to enter Canada you will need the correct visa or Electronic Travel Authorization (eTA) well in advance. In addition most foreign nationals need to qualify as a fully vaccinated traveller to travel to Canada.
The three giants of the US Out of Home industry - Lamar, Outfront Media and Clear Channel - are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27.
As the leader of Taiwan's portal website, Yahoo Taiwan DSP initially cooperated with PilotTV to provide a DOOH network across three fields: convenience stores, department stores, and transportation. These DOOH spots accumulated more than 3 million viewers
Ian Heartfield, a founder and Chief Creative Officer of London creative agency New Commercial Arts, is to chair the creative section of the World Out of home Organization's 2022 Awards. These will be announced at the WOO Global Congress in Toronto.
In 'Global OOH, a view from the inside' Ben Milne, Head of Out of Home at global ad network dentsu International, reveals what buyers really think about the medium, the changes they would like to see and how they view OOH's evolving role.
ALOOH President Gabriel Cedrone is to chair the 2022 World Out of Home Organization Annual Awards, the first time they have been presented since Dubai 2019. ALOOH represents the Out of Home industry in Latin America.
