The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign - #OurSecondChance
World’s 2nd largest OOH market, China’s OOH supply is fragmented with over 100,000 companies.
The World Out of Home Organization has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases.
Global executive search company Grace Blue has launched Grace Blue Transition to support industry talent and hiring initiatives amid Covid-19.
#SendingLove, the world’s largest User Generated Content (UGC) powered DOOH campaign has wrapped.
World Out of Home Organization Executive Director John Ellery is to retire in July.
The WOO Database is an invaluable resource for WOO member companies, associations and their employees and contains a wide range of data on the Out of Home Industry worldwide
The pandemic has caused the global trade shows and forums cancelled or postponed.
It is somewhat poignant that this week we were scheduled to be in Toronto, participating in the WOO Congress
UK Out of Home media owner Ocean Outdoor gathered together the leaders of the UK’s biggest OOH specialist agencies for a webinar to discuss their experience of the crisis and plans for recovery.
The World Out of Home Organization (WOO) has expanded its membership and network in China with new member companies and the China Advertising Association (CAA) as a national association member.
#SendingLove the world’s largest UGC powered digital out of home campaign, worth $15 million in total media value, is set to extend through to mid-June.
The epidemic has a great impact on the world, and outdoor advertising companies across China are also struggling.
Recessions and recoveries come in various shapes and sizes - V-shaped, U-shaped, even bath-shaped (as Sir Martin Sorrell famously called the 2008 one.)
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.
There is growing evidence from round the world - from Geopath in the US and also including Canada, Ireland and the UK - that traffic levels have begun to recover as countries prepare to exit the Covid-19 lockdown.
