We all know the impact that COVID had on the OOH industry in 2020, but with countries now emerging from lockdowns as their vaccination programmes take effect, eMarketer expects DOOH ad spending to increase from $2.72 bn in 2020 to $3.84 bn in 2021.
In the third WOO webinar of 2021, “Why 2021 is the time to transition to audience-led selling”, Natalia Escribano, CCO of VlOOH, the independent SSP/exchange, gave an engaging, thought-provoking insight into selling OOH by audience.
The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia as well as Wales in the UK.
Clear Channel Europe, a leading Out of Home (OOH) media and infrastructure company, has appointed André Azadehdel as Chief Information Officer (CIO). André is responsible for leading the digital transformation of Clear Channel Europe.
The World Out of Home Organization has signed an important new member in China, JCDecaux Momentum Shanghai Airport Advertising Co. Ltd, a joint venture established by Shanghai International Airport, Media Partners International Limited and Momentum Media
Ocean Outdoor paid a spontaneous tribute to WOO member Mereo’s Christophe Monroy, a founder of the Company who sadly died recently. Ocean’s tribute ran on more than 150 screens across the UK. Mereo is a technology partner for many companies across t
The COVID pandemic has impacted OOH significantly, but also accelerated the digitisation of the industry. Recovery will be most significant in digital formats, with programmatic trading growing in importance.
In the second World Out of Home Organization webinar of 2021, two executives from Clear Channel and Broadsign revealed how the companies have teamed up to face the challenge of meeting every buyer’s campaign goals while also optimizing DOOH inventory.
On June 24, 2021, the 18th China Outdoor Communication Conference hosted by Asia OOH will be held in Chengdu, Sichuan Province, China. People's lifestyles have tremendous changes in the post-epidemic era,
Politis Group, through its CSR initiative and on the occasion of the World Environment Day, installed four innovative pollution reduction systems, in Omonia Square.
Mobile advertising has grown from $11bn in 2011 to an estimated $224bn by the end of 2021 and it’s imperative that OOH owners - or publishers as they might come to be known - harness this exponential opportunity.
Meeting each buyer’s campaign goals while also optimizing DOOH inventory yield is very challenging for media owners. The team at Clear Channel International, with the assistance of their strategic partners, is tackling this head-on.
We have now uploaded Videos and those presentations available from our European Forum held on May18th to the WOO Database. These are available for our members only
Annie Rickard moderated the Doing Diversity in Out of Home panel at last week’s European Forum. She is a former global CEO of Posterscope. A good start to doing diversity in OOH is to recognise that we have a problem – we are not diverse enough in the
Audience delivery is critical for the development/trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. WOO unveiled its “Creating Global Guidelines for OOH Initiative on May 18
WOO's European Forum - the first event in WOO’s Grand Tour which will also take in Asia and Africa - celebrated a medium that, although battered and bruised by the pandemic, has, in Ocean Outdoor CEO Tim Bleakley’s words, “grown in stature and moved
Interested in programmatic OOH? Then watch here the World Out of Home’s European Forum Programmatic Power Panel moderated by Mungo Knott, Commercial Platform and Product Director - Outdoor at UK media giant Global.
Out of Home (OOH) advertising giant Clear Channel Europe has appointed Dominic Dunne as Programmatic Commercial Lead to spearhead the company’s programmatic commercial growth across Europe
