Neuroscience allows us to explore the subconscious and helps us uncover the mysteries of how memories are made. The findings of the OMA's neuroscience study in Australia show the impact of advertising on the subconscious.
Registration is now open for The W|OO's first Asia Forum, a virtual event to be held on October 28. The Forum will feature an in-depth interview between Dentsu International CEO APAC and Chairman India Ashish Bhasin and WOO President Tom Goddard.
Ian Whittaker, twice City AM analyst of the year and a media sector specialist gives his view on why OOH and specifically DOOH becomes an essential part of media planning in a post Covid environment. The webinar is free to all WOO Members.
The World Out of Home Organization has held its first Africa video call, bringing together nearly 30 attendees from sub-Saharan Africa including South Africa, Ghana, Angola, Nigeria,
This outdoor advertising forum was held in Xining, Qinghai, with the theme of "A New Starting Point, A Future Together."
Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28.
In the post-epidemic era, companies are facing performance growth pressure, re-evaluate the importance of brand and performance, and pursue marketing effectiveness-according to the survey of advertisers in the "2021 China Digital Marketing Trend Report"
We all know the impact that COVID had on the OOH industry in 2020, but with countries now emerging from lockdowns as their vaccination programmes take effect, eMarketer expects DOOH ad spending to increase from $2.72 bn in 2020 to $3.84 bn in 2021.
In the third WOO webinar of 2021, “Why 2021 is the time to transition to audience-led selling”, Natalia Escribano, CCO of VlOOH, the independent SSP/exchange, gave an engaging, thought-provoking insight into selling OOH by audience.
The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia as well as Wales in the UK.
Clear Channel Europe, a leading Out of Home (OOH) media and infrastructure company, has appointed André Azadehdel as Chief Information Officer (CIO). André is responsible for leading the digital transformation of Clear Channel Europe.
The World Out of Home Organization has signed an important new member in China, JCDecaux Momentum Shanghai Airport Advertising Co. Ltd, a joint venture established by Shanghai International Airport, Media Partners International Limited and Momentum Media
Ocean Outdoor paid a spontaneous tribute to WOO member Mereo’s Christophe Monroy, a founder of the Company who sadly died recently. Ocean’s tribute ran on more than 150 screens across the UK. Mereo is a technology partner for many companies across t
The COVID pandemic has impacted OOH significantly, but also accelerated the digitisation of the industry. Recovery will be most significant in digital formats, with programmatic trading growing in importance.
In the second World Out of Home Organization webinar of 2021, two executives from Clear Channel and Broadsign revealed how the companies have teamed up to face the challenge of meeting every buyer’s campaign goals while also optimizing DOOH inventory.
On June 24, 2021, the 18th China Outdoor Communication Conference hosted by Asia OOH will be held in Chengdu, Sichuan Province, China. People's lifestyles have tremendous changes in the post-epidemic era,
Politis Group, through its CSR initiative and on the occasion of the World Environment Day, installed four innovative pollution reduction systems, in Omonia Square.
Mobile advertising has grown from $11bn in 2011 to an estimated $224bn by the end of 2021 and it’s imperative that OOH owners - or publishers as they might come to be known - harness this exponential opportunity.
