News from WOO - Out of home advertising

OOH follows TV as 'most trustworthy' medium

Consumers rate out-of-home as the next most trustworthy medium to TV, according to a new study by FEPE International.

FEPE partners with international consortium to deliver Audience Measurement for DOOH

FEPE, the worldwide association of outdoor advertising companies, is delighted to announce that it is joining with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring DOOH

FEPE International Announces New President

Antonio Vincenti, Chairman and CEO of Pikasso has been elected by the FEPE Vice-Presidents to assume the role of FEPE President.

From billboard to sleeping bag

Street Sleeper uses innovation to tackle some of the challenges facing homeless men and women.

JCDecaux’s new national channel of screens launches

JCDecaux, the UK’s number one Outdoor advertising company, has unveiled its vision for the future of Outdoor advertising with the launch of Channel 6, a national network of 1,400 digital screens in the UK.

The Largest Outdoor Art Show Ever Concieved

A Free Nationwide Celebration of American Masterworks —To Begin August 4th, 2014

LASAA’s Moves Threaten N80bn Billboard Business in Lagos

This is certainly not the best of times for the 86 year old outdoor advertising industry in Nigeria.

Australia: Out of home goes programmatic

Australia’s out-of-home (OOH) advertising industry is about to experience its first brush with programmatic buying in an Australian media-first created by a small consortium of specialist businesses.

Philippines: This business is thriving in Manila's heavy traffic

MANILA: At least one business is thriving in Metro Manilas worsening traffic situation.

Bermuda: Govt issues stern warning over illegal signage

Officials promise to clamp down on illegally placed signs following a proliferation of outdoor signage and a surge in complaints about “visual pollution”.

Lithuania’s largest cinema chain deploys Samsung Smart Signage

Signagelive technology used to manage dynamic content for digital menu boards and video posters in real-time

Australia: On the road with the Outdoor Media Association
Australia: On the road with the Outdoor Media Association

Australia’s longest running qualitative social trends study Ipsos Mind and Mood Report – led by Executive Director Dr Rebecca Huntley was the anchor for the Outdoor Media Association’s (OMA) OUTsmart research roadshow that saw us in Perth, Adelaide,

Australia: Shoppers ignite The Hunger Games Catching Fire

Village Roadshows latest out-of-home retail campaign to promote The Hunger Games Catching Fire DVD release.

Optimum Exposures Redefines OOH in Nigeria

Recent developments in the practice of Out-Of-Home advertising in Nigeria has shown clearly that the industry has come of age with the calibre of players who have proved their worth in the display of sophisticated billboards scattered across the country.

USA: CBS Outdoor Scores Big With IPO

Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas’ initial public offering recently.

FEPE International announces new board members

At the Annual General Meeting of FEPE International held in Milan, Italy on the 15th June 2012, the attendees approved by unanimous vote the expansion of the FEPE Board by two additional members

Mali activists play the crying game in protest at national crisis

West Africa: Anger at a lack of say in the country’s future prompts a subversive billboard campaign report.