2021 ‘Mobility in the City’ Trend Analysis: with the end of the ‘Corona’ restrictions, the population wants to resume its usual mobility behaviour. The city centres will, once more, become the centre of “out of home” life.
blowUP media, a member of the Ströer Group, is thrilled to expand its growing DOOH portfolio with another premium product. With the launch of the Media Stage, blowUP Media can offer their clients a 138 m² digital branding opportunity.
Ben Milne, Managing Director of Postercope’s international division PSI, regularly presents a market update on the now monthly World Out of Home Organization Global Call.
Transit Media Group (TMG) board director and Deputy Director General of Communications Jane Baranova becomes the World Out of Home Organization’s first ambassador in Russia.
The World Out of Home Organization has scheduled three 2021 World Tour events, the first time it has gone on the road, to reach targeted regional audiences.
As more Chinese provinces and cities have released tightened travel guidelines, some of which are intended to dissuade migrant workers from returning to their hometowns during the upcoming Spring Festival.
“We launched our new agency in the middle of lockdown,” says James Murphy, CEO of New Commercial Arts, and suddenly there we were, maybe the smallest agency working on the world’s biggest Out of home campaign.”
On January 6, 2021, Seoul local time, Kia released its new logo and global brand slogan, which means its bold transformation and brand commitment.
WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.
The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.
By steadily investing on the pillar of “Respect” through its Social Corporate Responsibility initiatives, Politis Group chose to say its own “thank you” as a sample of appreciation and recognition, to all doctors, nurses, and those who risk their
As we go into 2021, we wish all our members and other readers a much happier year than 2020 turned out to be. Back in the summer of 2020 most of us expected a gradual recovery from the pandemic and business something like usual in Q3 and Q4
As most of the world grapples with the latest of several waves of Covid-19 it may seem strange to celebrate achievements but the Out of Home industry is ending 2020 with a number off steps forward and good reason to look forward to a better future in 2021
Rosanne Caron and Randy Otto, two leading figures in the Canadian Out of home industry, are stepping down from their respective roles at the end of 2020. Caron has served as the President of OMAC (Out-of-Home Marketing Association of Canada) for 11 years
Xinchao Media Group Co., Ltd, a leading DOOH media owner in China, has joined the World Out of Home Organization as a corporate member. Formed in 2014, it is currently the leading elevator advertising media owner covering 45,000 communities comprising 2
The World Out of Home Organization’s #OurSecondChance global digital campaign has won the Excellence Award in Beijing’s prestigious International Public Service Advertisement Conference Creativity Competition.
WOO has announced a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer, and Secretary General Mark Flys, takes on the role of Chief Operating Officer.
The World Out of Home Organization has placed on its global database the latest study from the European Advertising Standards Alliance and the International Council for Advertising Self-Regulation on advertising self-regulation and legal developments.
