World Out of Home Organization signs six new members
The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.
WOO Africa Forum Overview: A range of improvements required to make the most of the continent’s immense potential.
The WOO Africa Forum --- the third event in WOO’s Grand Tour --- demonstrated the resilience of the medium in Africa but highlighted the key improvements that OOH needs to make in all the regions in order to fulfil its potential.
Registration opens for World Out of Home Organization in-person Global Congress in Toronto
Registration is now officially open for the World Out of Home Organization’s in-person Global Congress to be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai 2019.
OMG’s Celia Collins provides optimistic view of OOH in Africa but warns of challenges ahead
OMG General Manager Celia Collins highlighted opportunities and problems in African OOH in a wide ranging interview with WOO President Tom Goddard which opened this week’s virtual Africa Forum.
WOO puts OOH in Africa firmly on global media map
The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, will provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry.
WOO Africa Forum: ‘Sustainability by Design’ from JCDecaux joins programme. More Speakers announced
JCDecaux Country Managers Jennifer Kachabe (left) and Thato Pekeche (right) have joined the line-up of speakers for the World Out of Home Organization’s Africa Forum on February 3 to present ‘Sustainability by Design.’
WOO to put Africa Out of Home on global map – Forum now open for Registration
The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, will provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry.
The DAMO Academy Released "Top Ten Technology Trends in 2022"
The DAMO Academy has released its “Top Ten Technology Trends in 2022,” a forecast of cutting-edge science and technology trends. ,” AI, Privacy-Preserving Computation, Cloud-Network-Device Convergence, XR Will Help OOH Development.
OMG’s Celia Collins to headline WOO Africa Forum
Omnicom Media Group’s head of Africa Celia Collins will headline the World Out of Home Organization’s Africa Forum on February 3 2022. Collins will be interviewed by WOO President Tom Goddard.
WOO's #OurSecondChance campaign highly commended in Drum Out of Home awards
A campaign by Havas Media Germany and Evolve OOH for Boss won the best global campaign at this week’s Drum Out of Home awards in London. WOO's #OurSecondChance campaign was highly commended in the category.
WOO President Tom Goddard on why Toronto 2022 is so important - for WOO and the global Out of Home industry
The World Out of Home Organization is hosting its first face-to-face Congress since Dubai 2019 in Toronto in May. WOO President Tom Goddard answers questions raised by WOO members about the event.
World Out of Home Organization adds seven new members from all main global markets
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
Chinese OOH media owner will provide in-depth development plans for potential brands
On October 28, 2021, the "China trendy brand conference" was organized by XinChao media, China's leading building LCD media owner, in conjunction with JD.com, Baidu, Huayuhua, Geonol consulting, Hurun Report, and other institutions opened in Shanghai.
China Advertising Association promotes the new branch to reflect the latest model of media value realization
The China Advertising Association (CAA) Bartering Branch preparatory meeting was held in Beijing on October 8, 2021. Zhang Guohua, president of the CAA, pointed out that it is necessary to encourage innovation in advertising business models and evaluation
WOO Asia Forum: Dentsu boss Ashish Bhasin: Out of Home is on the way to recovery - but must try harder
Dentsu APAC CEO and India chairman Ashish Bhasin pulled no punches in an enlightening interview with WOO President Tom Goddard which opened this week’s virtual Asia Forum.
Save a very important date: World Out of Home Organization person-to-person Global Congress confirmed for May 25-27, 2022
The first WOO Global Congress since pre-pandemic Dubai 2019 has been confirmed for Wednesday-Friday, May 25-27, 2022 in Toronto. The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West Toronto.
World Out of Home Organization gears up for first Asia Forum
The World Out of Home Organization (WOO) will hold its inaugural Asia Forum on October 28 with a full line-up of senior executives from the region, headed by Dentsu APAC CEO and India Chairman Ashish Bhasin.
More top speakers join WOO Asia Forum on October 28th – View Programme here
Barry Cupples, global CEO of fast-growing specialist Out of Home agency Talon, will launch the afternoon session at the inaugural World Out of Home Organization Asia Forum on October 28.
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