News from WOO - Out of home advertising

A special initiative for the air we breathe
A special initiative for the air we breathe

Politis Group, through its CSR initiative and on the occasion of the World Environment Day, installed four innovative pollution reduction systems, in Omonia Square.

Seven ways to harness mobile digital growth for Out of Home
Seven ways to harness mobile digital growth for Out of Home

Mobile advertising has grown from $11bn in 2011 to an estimated $224bn by the end of 2021 and it’s imperative that OOH owners - or publishers as they might come to be known - harness this exponential opportunity.

THE POWER TO DOOH MORE: How CCI and Broadsign are making yield optimisation possible
THE POWER TO DOOH MORE: How CCI and Broadsign are making yield optimisation possible

Meeting each buyer’s campaign goals while also optimizing DOOH inventory yield is very challenging for media owners. The team at Clear Channel International, with the assistance of their strategic partners, is tackling this head-on.

Members can download the European Forum Content here
Members can download the European Forum Content here

We have now uploaded Videos and those presentations available from our European Forum held on May18th to the WOO Database. These are available for our members only

Annie Rickard of Out of Home Capital: why more diversity is the way forward in Out of Home WATCH PANEL HERE
Annie Rickard of Out of Home Capital: why more diversity is the way forward in Out of Home WATCH PANEL HERE

Annie Rickard moderated the Doing Diversity in Out of Home panel at last week’s European Forum. She is a former global CEO of Posterscope. A good start to doing diversity in OOH is to recognise that we have a problem – we are not diverse enough in the

WOO - New audience measurement guidelines initiative launched - WATCH FORUM PRESENTATION HERE
WOO - New audience measurement guidelines initiative launched - WATCH FORUM PRESENTATION HERE

Audience delivery is critical for the development/trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. WOO unveiled its “Creating Global Guidelines for OOH Initiative on May 18

World Out of Home Organization European Forum: charting recovery for an Out of Home medium that grew in stature in the pandemic
World Out of Home Organization European Forum: charting recovery for an Out of Home medium that grew in stature in the pandemic

WOO's European Forum - the first event in WOO’s Grand Tour which will also take in Asia and Africa - celebrated a medium that, although battered and bruised by the pandemic, has, in Ocean Outdoor CEO Tim Bleakley’s words, “grown in stature and moved

WOO European Forum May 18th – Watch our Programmatic Power Panel moderated by Mungo Knott
WOO European Forum May 18th – Watch our Programmatic Power Panel moderated by Mungo Knott

Interested in programmatic OOH? Then watch here the World Out of Home’s European Forum Programmatic Power Panel moderated by Mungo Knott, Commercial Platform and Product Director - Outdoor at UK media giant Global. 

Clear Channel Europe hires Programmatic Commercial Lead to accelerate programmatic transformation
Clear Channel Europe hires Programmatic Commercial Lead to accelerate programmatic transformation

Out of Home (OOH) advertising giant Clear Channel Europe has appointed Dominic Dunne as Programmatic Commercial Lead to spearhead the company’s programmatic commercial growth across Europe

Watch WOO President Tom Goddard interview Christian Schmalzl Co – CEO of Ströer at “Future Proof”, the upcoming OAAA/Geopath OOH Media Conference May 24-27
Watch WOO President Tom Goddard interview Christian Schmalzl Co – CEO of Ströer at “Future Proof”, the upcoming OAAA/Geopath OOH Media Conference May 24-27

Tom Goddard’s interview with Christian Schmalzl is just one of the highlights of “Future Proof”, that commences on Monday next week. The interview will focus on the detail and development of Ströer’s particular business model that lies at the hea

“Future Proof”, the upcoming OAAA/Geopath OOH Media Conference taking place virtually on May 24-27.
“Future Proof”, the upcoming OAAA/Geopath OOH Media Conference taking place virtually on May 24-27.

This year’s conference will kick off an inaugural “OOH Week” starting with the 79th Annual OBIE Awards Show which honors the best creative in the industry. The conference spans two days and includes blockbuster sessions featuring global brand.

WOO European Forum: Today’s big Out of Home issues in one unmissable day
WOO European Forum: Today’s big Out of Home issues in one unmissable day

The role of OOH in a world dominated by ecommerce; OOH creativity that sells, maximising mobile, the future for programmatic, how will a carbon neutral WPP impact media owners? Plus how can OOH practitioners align with modern moves in diversity and sustai

My European Forum
My European Forum

The virtual World Out of Home Organization’s European Forum on May 18 is nearly here. We have a stellar line up of speakers and panellists including WPP CEO Mark Read and New Commercial Arts founder James Murphy from the wider world of advertising.

Leaders from Diageo and Clear Channel France join speaker line-up for World Out of Home Organization European Forum
Leaders from Diageo and Clear Channel France join speaker line-up for World Out of Home Organization European Forum

Diageo global media director, marketing, Isabel Massey and Clear Channel France Présidente Boutaïna Araki have joined the line-up of speakers for the World Out of Home Organization's European Forum, hosted from London on May 18.

“Reclam’arte” a pioneering and innovative non-profit festival in Portugal with Grupo dreamMedia
“Reclam’arte” a pioneering and innovative non-profit festival in Portugal with Grupo dreamMedia

Art & Culture have been one of the most affected industries during this pandemic. Our museums, libraries and art galleries have been shut down since January, reopening on the 5th April.

Annie Rickard to moderate Diversity Panel at World Out of Home Organization European Forum
Annie Rickard to moderate Diversity Panel at World Out of Home Organization European Forum

OOH Capital Managing Partner and former Posterscope Global President Annie Rickard is to moderate a Diversity Panel - Doing Diversity in Out of Home (DDOOH) - at the World Out of Home Organization’s European Forum.