News from WOO - Out of home advertising

Save the Date: World Out of Home Organization announces first in-person Africa Forum
Save the Date: World Out of Home Organization announces first in-person Africa Forum

The Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second Asia Forum will take place in Bali, Indonesia, from November 1-3.

WOO second Asia Forum in Bali: Top speakers from the region and a focus on how to make OOH easier to buy in an omnichannel world
WOO second Asia Forum in Bali: Top speakers from the region and a focus on how to make OOH easier to buy in an omnichannel world

The World Out of Home Organization is holding it’s second APAC Regional Forum in November in Bali, Indonesia from November 1-3. PROGRAMME AVAILABLE - REGISTRATION CLOSES MONDAY OCTOBER 30TH

Viva la Transformation! Out-of-Home never Out-of-Date
Viva la Transformation! Out-of-Home never Out-of-Date

With increasing demand for media planning autonomy and access to direct buying, is the standardized OOH media buy/sell model redundant? Success used to be driven by the strength of a traditional sales team, but this is evolving rapidly as the industry evo

Mindshare Group Malaysia CEO Sheila Shanmugam to speak at WOO Asia Forum in Bali
Mindshare Group Malaysia CEO Sheila Shanmugam to speak at WOO Asia Forum in Bali

Mindshare Group Malaysia CEO Sheila Shanmugam will be one of the keynote speakers at the World Out of Home Organization's second Asia Forum, to be held in Bali from November 1-3. Shanmugam oversees WPP/Group M's Mindshare, mSix, OPENMIND and NEO in the co

WOO Asia forum: WOO's Tom Goddard to interview Hivestack founder Andreas Soupliotis
WOO Asia forum: WOO's Tom Goddard to interview Hivestack founder Andreas Soupliotis

World Out of Home Organization President Tom Goddard will interview Hivestack founder, CEO and President Andreas Soupliotis at the WOO Asia Forum in Bali from November 1-3.

Sustainable LED digital screen hardware from Absen. MEMBERS CAN NOW DOWNLOAD THE VIDEO
Sustainable LED digital screen hardware from Absen. MEMBERS CAN NOW DOWNLOAD THE VIDEO

Global climate change has increased awareness of the need for LED digital screen manufacturers to provide environmentally sustainable, and where possible, carbon neutral solutions. MEMBERS CAN NOW DOWNLOAD THE VIDEO AND PRESENTATION SLIDES

‘How can the OOH Industry get the best performance from Audience Measurement providers?'
‘How can the OOH Industry get the best performance from Audience Measurement providers?'

For our APAC Forum ‘23 we'll be exploring best practice in commissioning OOH Audience measurement from the perspective of measurement suppliers – answering the question ‘How can the OOH Industry get the best performance from Audience Measurement?

Grand Visual's Jay Young to speak at WOO Asia Forum
Grand Visual's Jay Young to speak at WOO Asia Forum

Grand Visual Chief Client Officer Jay Young is joining the speakers at the World Out of Home Organization's second Asia Regional Forum, to be held in Bali from November 1-3.

OMG Singapore CEO Chloe Neo to be a keynote speaker at WOO Asia Forum in Bali
OMG Singapore CEO Chloe Neo to be a keynote speaker at WOO Asia Forum in Bali

Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization's forthcoming Asia Forum in Bali, Indonesia from November 1-3.

World Out of Home Organization adds eleven new members from four continents
World Out of Home Organization adds eleven new members from four continents

After signing up its 200th member earlier this month the World Out of Home Organization is experiencing a further surge in membership, with another eleven organizations from Europe, Asia, the USA and Africa joining the global OOH body.

World Out of Home Organization signs up 200th member
World Out of Home Organization signs up 200th member

The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.

WOO's second APAC Regional Forum in Bali - Venue and Registration Details
WOO's second APAC Regional Forum in Bali - Venue and Registration Details

The World Out of Home Organization is to hold its second APAC Regional Forum in Bali from November1-3. You can access a special forum hotel rate via the link below to our registration page.

Enhancements in Audience Measurement Systems
Enhancements in Audience Measurement Systems

A year since WOO launched the ‘Global OOH Audience measurement Guidelines’ we return with three presentations from leading OOH measurement bodies addressing the current requirements for developing OOH measurement.

Out of Home global revenue tops $40bn in new WOO Global Market Index report
Out of Home global revenue tops $40bn in new WOO Global Market Index report

The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world's GDP. Global Market Index sources data from WOO's 200 members and others to give the

Dove Sets New DOOH Benchmark with Weather Ads
Dove Sets New DOOH Benchmark with Weather Ads

Dove Pakistan has set a new standard in the Digital Out of Home (DOOH) advertising industry with the launch of a pioneering programmatic campaign.

World Out of Home Organization announces second APAC Regional Forum
World Out of Home Organization announces second APAC Regional Forum

WOO is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia.

WOO Congress sets sail for Hong Kong
WOO Congress sets sail for Hong Kong

The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur.

World Out of Home Organization signs up 11 new members from across the world
World Out of Home Organization signs up 11 new members from across the world

Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.