News from WOO - Out of home advertising

Keep up to date with Out of Home via the WOO Database
Keep up to date with Out of Home via the WOO Database

The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.

Politis Group says a big “Thank you” to the unseen COVID-19 heroes of Greece thru a massive outdoor campaign.
Politis Group says a big “Thank you” to the unseen COVID-19 heroes of Greece thru a massive outdoor campaign.

By steadily investing on the pillar of “Respect” through its Social Corporate Responsibility initiatives, Politis Group chose to say its own “thank you” as a sample of appreciation and recognition, to all doctors, nurses, and those who risk their

What will 2021 bring for Out of Home?
What will 2021 bring for Out of Home?

As we go into 2021, we wish all our members and other readers a much happier year than 2020 turned out to be. Back in the summer of 2020 most of us expected a gradual recovery from the pandemic and business something like usual in Q3 and Q4

That was the year that was - some good can emerge from a global crisis
That was the year that was - some good can emerge from a global crisis

As most of the world grapples with the latest of several waves of Covid-19 it may seem strange to celebrate achievements but the Out of Home industry is ending 2020 with a number off steps forward and good reason to look forward to a better future in 2021

Two leading figures exit Canadian Out of Home industry
Two leading figures exit Canadian Out of Home industry

Rosanne Caron and Randy Otto, two leading figures in the Canadian Out of home industry, are stepping down from their respective roles at the end of 2020. Caron has served as the President of OMAC (Out-of-Home Marketing Association of Canada) for 11 years

Another Major Chinese media player Xinchao Media joins the World Out of Home Organization
Another Major Chinese media player Xinchao Media joins the World Out of Home Organization

Xinchao Media Group Co., Ltd, a leading DOOH media owner in China, has joined the World Out of Home Organization as a corporate member.  Formed in 2014, it is currently the leading elevator advertising media owner covering 45,000 communities comprising 2

#OurSecondChance wins Excellence Award at 2020 Beijing International Public Service Advertisement Conference Creativity Competition.
#OurSecondChance wins Excellence Award at 2020 Beijing International Public Service Advertisement Conference Creativity Competition.

The World Out of Home Organization’s #OurSecondChance global digital campaign has won the Excellence Award in Beijing’s prestigious International Public Service Advertisement Conference Creativity Competition.

World Out of Home Organization announces new management line-up
World Out of Home Organization announces new management line-up

WOO has announced a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer, and Secretary General Mark Flys, takes on the role of Chief Operating Officer.

New EASA and ICAS study on advertising self-regulation and legal developments in the EU placed on WOO global database
New EASA and ICAS study on advertising self-regulation and legal developments in the EU placed on WOO global database

The World Out of Home Organization has placed on its global database the latest study from the European Advertising Standards Alliance and the International Council for Advertising Self-Regulation on advertising self-regulation and legal developments.

World Out of Home Organization schedules first world tour for 2021 - Toronto congress postponed to 2022.
World Out of Home Organization schedules first world tour for 2021 - Toronto congress postponed to 2022.

2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year.

Biggest ever User-Generated Digital OOH Campaign ‘Sending Love’ wins at Drum Awards for Talon, Grand Visual, Plexus and WOO
Biggest ever User-Generated Digital OOH Campaign ‘Sending Love’ wins at Drum Awards for Talon, Grand Visual, Plexus and WOO

Talon and Grand Visual’s user generated digital Out of Home campaign ‘Sending Love’ won the Best International Campaign award at this week’s Drum OOH awards. It was also highly commended in the Best Collaborative Campaign During Covid-19 category.

Sweden’s Outdoor Impact is latest national Out of Home association to join The World Out of Home Organization
Sweden’s Outdoor Impact is latest national Out of Home association to join The World Out of Home Organization

Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO).

How OOH and Mobile can work together - WOO adds new report to its global database
How OOH and Mobile can work together - WOO adds new report to its global database

WOO has added a major new report to its global database, a study which looks at how OOH and Mobile can be combined most effectively. The report is titled “How we can sell more OOH by fitting Mobile into the OOH universe”.

 OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman
OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman

OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director.

China's airport advertising market takes off again
China's airport advertising market takes off again

After the effective results of epidemic prevention, the number of China domestic flights has shown a trend of recovery. As of September, civil aviation has completed passenger traffic of 47.939 million passengers,

WOO President Tom Goddard charts bright future for Out of Home in address to China’s Public Sector Advertisement Conference
WOO President Tom Goddard charts bright future for Out of Home in address to China’s Public Sector Advertisement Conference

World Out of Home Organization President Tom Goddard presented to China’s Public Sector Advertisement Conference by video link on November 9.