News from WOO - Out of home advertising

Celebrate Earth Day with DOOH Creative
Celebrate Earth Day with DOOH Creative

OAAA has partnered with EARTHDAY.ORG to help broaden, educate, and activate the environmental movement across the globe.

New Commercial Arts co-founder James Murphy is the latest confirmed speaker, at World Out of Home Organization European Forum
New Commercial Arts co-founder James Murphy is the latest confirmed speaker, at World Out of Home Organization European Forum

James Murphy, co-founder of creative agency New Commercial Arts and before that a co-founder and CEO of adam&eveDDB, will be one of the keynote speakers at the WOO European Forum.

OOH Ad Spend in Russia 2020
OOH Ad Spend in Russia 2020

Last week the Expert commission of the ACAR (Association of the Communicative Agencies in Russia) released the ad market figures in Russia in 2020.

World Out of Home Organization boosts global footprint with  eight new members since the start of 2021
World Out of Home Organization boosts global footprint with eight new members since the start of 2021

The World Out of home Organization has increased its global representation with seven new members, three from Italy. The new members include Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria.

May 18 is first stop on World Out of Home Organization World Tour 2021/22
May 18 is first stop on World Out of Home Organization World Tour 2021/22

A virtual one-day European Regional Event, hosted from London, is the first stop on the World Out of Home Organization’s 2021/22 World Tour which will also see other events in the APAC region later in the year and Africa in early 2022.

Poland. OOH protest against Media Tax Info.
Poland. OOH protest against Media Tax Info.

The Polish Government introduced a project of a new tax law, so called “media tax” ("advertising tax”) in the beginning of February 2021. Due to this project broadcasters and digital media, press and OOH media should pay at least 7,5% of income.

Industry expert Mark Boidman paints bright picture for post-pandemic Out of Home ‘Recovery and Opportunity’
Industry expert Mark Boidman paints bright picture for post-pandemic Out of Home ‘Recovery and Opportunity’

In the first World Out of Home Organization webinar of 2021 Mark Boidman of New York investment bank PJ Solomon painted a bright picture for Out of Home worldwide as advertisers return.

Best Russian OOH campaigns awarded at the Big Fish Ad Ceremony
Best Russian OOH campaigns awarded at the Big Fish Ad Ceremony

Last week the largest Russian advertising award called the Big Fish powered by the top internet resource on advertising Sostav.ru presented the winners of the 2020 competition in 6 different nominations, including Print & Out-of-home. 

WOO Global Members Call hears increasing evidence of OOH’s move up the recovery curve
WOO Global Members Call hears increasing evidence of OOH’s move up the recovery curve

The World Out of Home Organization’s second Global Members Call of 2021 took place on Thursday February 25, with more than 50 participants from companies and associations around the world.

2021 WOO webinar series launches with Out of Home industry prospects for 2021 and beyond from industry expert Mark Boidman
2021 WOO webinar series launches with Out of Home industry prospects for 2021 and beyond from industry expert Mark Boidman

The first in the World Out of Home Organization’s 2021 webinar calendar will be ‘Recovery and Opportunity’ with industry expert Mark Boidman. It will be held on March 4 at 1pm GMT and is for WOO members only.

New Promo Campaign promoting use of Masks launched on Russian buses
New Promo Campaign promoting use of Masks launched on Russian buses

The mask regime in public transport in Russia is extended until 2022 and is monitored daily. The new campaign launched by TMG, the largest transit media operator, includes free branded mask distribution on public transport.

First 2021 WOO National Associations Meeting highlights improved audience measurement as key objective
First 2021 WOO National Associations Meeting highlights improved audience measurement as key objective

The first World Out of Home Organization National Associations Meeting of 2021 took place on Monday February 8, chaired by Anna Bager of the OAAA.

2021 ‘Mobility in the City’ Trend Analysis: with the end of the ‘Corona’ restrictions, the population in Germany wants to resume its usual mobility behaviour.
2021 ‘Mobility in the City’ Trend Analysis: with the end of the ‘Corona’ restrictions, the population in Germany wants to resume its usual mobility behaviour.

2021 ‘Mobility in the City’ Trend Analysis: with the end of the ‘Corona’ restrictions, the population wants to resume its usual mobility behaviour. The city centres will, once more, become the centre of “out of home” life.

Premium large format media owner blowUP media expands its DOOH network with the launch of the Media Stage in Hamburg
Premium large format media owner blowUP media expands its DOOH network with the launch of the Media Stage in Hamburg

blowUP media, a member of the Ströer Group, is thrilled to expand its growing DOOH portfolio with another premium product. With the launch of the Media Stage, blowUP Media can offer their clients a 138 m² digital branding opportunity.

A positive forecast for OOH: PSI's Ben Milne takes a look for WOO at the dentsu Ad Spend Report for 2021
A positive forecast for OOH: PSI's Ben Milne takes a look for WOO at the dentsu Ad Spend Report for 2021

Ben Milne, Managing Director of Postercope’s international division PSI, regularly presents a market update on the now monthly World Out of Home Organization Global Call.

TMG’s Jane Baranova appointed WOO’s ambassador in Russia
TMG’s Jane Baranova appointed WOO’s ambassador in Russia

Transit Media Group (TMG) board director and Deputy Director General of Communications Jane Baranova becomes the World Out of Home Organization’s first ambassador in Russia.