News from WOO - Out of home advertising

Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum - creative panel is finalised
Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum - creative panel is finalised

Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization's APAC Forum.

WOO APAC Forum: Top Speakers set to highlight the strengths and potential of OOH in the region - MORE SPEAKERS ANNOUNCED
WOO APAC Forum: Top Speakers set to highlight the strengths and potential of OOH in the region - MORE SPEAKERS ANNOUNCED

The World Out of Home Organization’s APAC Forum , to be held in-person in Kuala Lumpur, Malaysia, from October 11th to 13th, is set to highlight the increasingly dynamic development of OOH in the region and its immense potential for growth.

Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum line-up
Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum line-up

Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the WOO's APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13.

'Frames to Behaviours: A new approach to understanding audiences'. MEMBERS CAN DOWNLOAD THE WEBINAR HERE
'Frames to Behaviours: A new approach to understanding audiences'. MEMBERS CAN DOWNLOAD THE WEBINAR HERE

The focus of the session, which was run by Mark Flood who is Global Head of OOH at Ipsos, was around the innovative shift from frame based modelling to behaviour, or activity, based modelling. MEMBERS CAN DOWNLOAD THE WEBINAR HERE

WOO signs ten new members from across the world
WOO signs ten new members from across the world

The World Out of Home Organization has signed up ten new members, from North America, Asia and Europe. They include major OOH service providers, a national media owner, a national media agency and a national measurement body

WOO President Tom Goddard opens the ALOOH Forum in São Paulo
WOO President Tom Goddard opens the ALOOH Forum in São Paulo

The Global Out of Home market has recovering strongly from the pandemic, WOO President Tom Goddard told delegates at the ALOOH LATAM Congress in São Paulo, but is still growing less fast than other media as the global economy recovers from the pandemic.

OMA chair Charles Parry-Okeden to moderate WOO APAC Programmatic Panel
OMA chair Charles Parry-Okeden to moderate WOO APAC Programmatic Panel

Charles Parry-Okeden, Chair of Australia's Outdoor Media Association (OMA) and CEO of Executive Channel Holdings Pty will moderate a Programmatic Panel at WOO's APAC Forum in Kuala Lumpur from October 11-13.

WOO APAC Forum : Dentsu on Out of Home in Japan
WOO APAC Forum : Dentsu on Out of Home in Japan

Japan is the third largest media market in the world behind the US and China and ahead of the UK and Germany with an estimated spend of $52bn. Dentsu is the biggest ad agency in Japan, one of the biggest in the world with a growing international network,

Audience Measurement takes centre stage at WOO APAC Forum
Audience Measurement takes centre stage at WOO APAC Forum

Leading media figures from the APAC region will join World Out of Home Audience Measurement consultant Gideon Adey from the Gurooh consultancy on stage at WOO's APAC Forum in Kuala Lumpur on October 11-13.

Cathy O'Connor, CEO of oOh!media, named as a keynote speaker at WOO's October APAC Forum
Cathy O'Connor, CEO of oOh!media, named as a keynote speaker at WOO's October APAC Forum

One of Australia's leading media executives Cathy O'Connor is to be a keynote speaker at the World Out of Home Organization's APAC Forum in Kuala Lumpur from October 11-13. O’Connor will open the second day of the Forum, the focus of which will be the

CHINA - Focus Media's net profit in 2022 1st half year declined by more than 50% YOY
CHINA - Focus Media's net profit in 2022 1st half year declined by more than 50% YOY

On August 16, Focus Media (002027.SZ) announced its 2022 1st semi-annual report. The company achieved an operating income of RMB 4.852 billion, a YOY decrease of 33.77%; a net profit of RMB 1.403 billion, a YOY decrease of 51.61%.

WOO names Madison World's Sam Balsara as the first keynote speaker for October APAC Forum
WOO names Madison World's Sam Balsara as the first keynote speaker for October APAC Forum

Madison World chairman Sam Balsara has been named as the first keynote speaker for the World Out of home Organization's first in-person APAC Forum to be held at the Intercontinental hotel, Kuala Lumpur from October 11-13.

The 19th China Outdoor Communication Conference - Metaverse & the OOH Business Opportunity
The 19th China Outdoor Communication Conference - Metaverse & the OOH Business Opportunity

On August 18, 2022, the 19th China Outdoor Communication Conference hosted by "Asia OOH Media" magazine will be held in Wuxi, Jiangsu. The golden age of offline marketing is coming. The effect of online media is gradually declining, technology and finance

World Out of Home Organization confirms new dates and venue for first in-person APAC Forum
World Out of Home Organization confirms new dates and venue for first in-person APAC Forum

The World Out of Home Organization's first in-person APAC Forum is now scheduled for October 11-13 2022 (Tuesday -Thursday) in Kuala Lumpur, Malaysia. The venue is the InterContinental hotel in the heart of the city.

New OOH currency in Sweden.
New OOH currency in Sweden.

Media owners, advertisers and agencies in Sweden now have access to Outdoor Impact 2.0, a new OOH measurement system designed by Ipsos to evolve the understanding of Out of Home audiences.

2021 China Programmatic Ad Tech Landscape included 18 companies in the pDOOH category
2021 China Programmatic Ad Tech Landscape included 18 companies in the pDOOH category

In recent years, the Chinese market has been actively exploring the programmatic transformation of DOOH. In 2017, RTBChina added the programmatic pDOOH category for the first time. As of 2021, 18 companies have been included in the category.

All Toronto Content Now Available for Congress Delegates and WOO Members
All Toronto Content Now Available for Congress Delegates and WOO Members

We have now uploaded all the Recordings and PDFs of presentations available from our Toronto Congress held in May representing a great resource for all Delegates and Members.

Out of Home readies for its 'new Golden Age
Out of Home readies for its 'new Golden Age" at WOO Toronto Global Congress

Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO's Global Congress in Toronto.