News from WOO - Out of home advertising

WOO's second APAC Regional Forum in Bali - Venue and Registration Details
WOO's second APAC Regional Forum in Bali - Venue and Registration Details

The World Out of Home Organization is to hold its second APAC Regional Forum in Bali from November1-3. You can access a special forum hotel rate via the link below to our registration page.

Enhancements in Audience Measurement Systems
Enhancements in Audience Measurement Systems

A year since WOO launched the ‘Global OOH Audience measurement Guidelines’ we return with three presentations from leading OOH measurement bodies addressing the current requirements for developing OOH measurement.

Out of Home global revenue tops $40bn in new WOO Global Market Index report
Out of Home global revenue tops $40bn in new WOO Global Market Index report

The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world's GDP. Global Market Index sources data from WOO's 200 members and others to give the

Dove Sets New DOOH Benchmark with Weather Ads
Dove Sets New DOOH Benchmark with Weather Ads

Dove Pakistan has set a new standard in the Digital Out of Home (DOOH) advertising industry with the launch of a pioneering programmatic campaign.

World Out of Home Organization announces second APAC Regional Forum
World Out of Home Organization announces second APAC Regional Forum

WOO is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia.

WOO Congress sets sail for Hong Kong
WOO Congress sets sail for Hong Kong

The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur.

World Out of Home Organization signs up 11 new members from across the world
World Out of Home Organization signs up 11 new members from across the world

Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.

All Lisbon Congress Content Now Available
All Lisbon Congress Content Now Available

We have now uploaded all the Recordings and PDFs of presentations available from our Annual Congress held in Lisbon earlier in June. This represents a great resource for all Delegates and Members.

WOO President Tom Goddard: why five per cent is no solution as Out of Home media rebuilds momentum WATCH THE RESENTATION
WOO President Tom Goddard: why five per cent is no solution as Out of Home media rebuilds momentum WATCH THE RESENTATION

The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told WOO's Global Congress this week, but needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030. WA

War-torn Ukraine's Prime Group addresses WOO Annual Congress in Lisbon
War-torn Ukraine's Prime Group addresses WOO Annual Congress in Lisbon

A highlight of Day One, and unexpected on the part of delegates, was a guest appearance from Victor Ivanchenco from Prime in the Ukraine, wrapped in the Ukraine flag which he presented to WOO President Tom Goddard. WATCH PRESENTATION

World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Lisbon Global Congress.
World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Lisbon Global Congress.

The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation and Sustainability at its Global Congress in Lisbon, held on June 7-9.

WOO Global Congress Lisbon June 7th - 9th. Details of the Congress Programme available here
WOO Global Congress Lisbon June 7th - 9th. Details of the Congress Programme available here

WOO's annual conference starts next Wednesday - June 7th in Lisbon Portugal. Congress includes a packed conference programme with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. Click below for full details.

Rick Robinson to open the afternoon session of Day 1 at the WOO Lisbon Congress
Rick Robinson to open the afternoon session of Day 1 at the WOO Lisbon Congress

Rick Robinson, CEO of PJX Media will present the “The People's Space", A quick-moving and entertaining look at the role of OOH media's impact in the public space.

"The Power of Classic Out-of-Home in a Digital World"

In a fast-paced digital age, where dynamic content and interactive experiences dominate the advertising landscape, “classic” or “static” out-of-home media continues to hold its place as one of advertising’s most creative and impactful mediums.

Global creative awards shortlists
Global creative awards shortlists

WOO has named the shortlists for its Digital Creative and Classic Creative awards, to be presented at its annual Global Congress in Lisbon from June 7-9.

OOH Proponent Global Citizen announces next major global campaign 'Power our Planet' by: Daniel Jasper
OOH Proponent Global Citizen announces next major global campaign 'Power our Planet' by: Daniel Jasper

When I first met WOO CEO Tom Goddard at the OAAA Media Conference in Nashville in March, and we spoke about Global Citizen, I had no idea that within two weeks I would be addressing dozens of WOO members on a conference call.

WOO Global Congress to highlight sustainability
WOO Global Congress to highlight sustainability

Sustainability will be one of the top items on the agenda at the WOO Global Congress in Lisbon. WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject.

‘Developing OOH Audience Measurement to meet the Challenges today, and for the future’
‘Developing OOH Audience Measurement to meet the Challenges today, and for the future’

Following the launch of WOO'sGlobal OOH Audience measurement Guidelines at our Toronto Congress last year, we welcome to the platform at our Lisbon Congress three insightful talks about the continuing developments in OOH Audience measurement.