News from WOO - Out of home advertising

World Out of Home Organization creates online sustainability platform
World Out of Home Organization creates online sustainability platform

The World Out of Home Organization is creating WOO Sustainability, an online platform to help the Out of Home industry become more sustainable and green, by enabling WOO members to share insights, experiences, best practices and ideas.

Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum
Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum

Unilever Africa Head of Digital Marketing, Media and D'Commerce hub, Lunga Mooi is to be a keynote speaker at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa, from March 11-13 2024.

WOO opens registration for Hong Kong 2024 Global Congress
WOO opens registration for Hong Kong 2024 Global Congress

Registration is now open for the World Out of Home Organization Global Congress in June 2024. The Congress will be held at the Grand Hyatt hotel, overlooking bustling Victoria Harbour, from June 5-7.

Bali APAC Forum Content Now Available
Bali APAC Forum Content Now Available

We have now uploaded all the Recordings and PDFs of presentations available from our Bali APAC Forum earlier in November. This represents a great resource for all Delegates and Members.

World Out of Home Organization adds eight new members from five continents
World Out of Home Organization adds eight new members from five continents

Following its highly successful APAC Regional Forum in Bali this month the World Out of Home Organization has signed up another eight organizations, from Africa, Europe, Asia, the USA and Australasia.

World Out of Home Organization heads to Cape Town for first in-person Africa Regional Forum
World Out of Home Organization heads to Cape Town for first in-person Africa Regional Forum

The World Out of Home Organization is to hold its first in-person Africa Regional Forum 2024 in Cape Town, South Africa from Match 11th to 13th 2024. You can access a special forum hotel rate via the link below to our registration page.

Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard
Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard

Asia Pacific has the world's largest young population, a bigger GDP than either the US or Europe and the most flourishing Out of Home business, said World Out of Home Organization President Tom Goddard greeting a record-breaking 350 delegates

Save the Date: World Out of Home Organization announces first in-person Africa Forum
Save the Date: World Out of Home Organization announces first in-person Africa Forum

The Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second Asia Forum will take place in Bali, Indonesia, from November 1-3.

WOO second Asia Forum in Bali: Top speakers from the region and a focus on how to make OOH easier to buy in an omnichannel world
WOO second Asia Forum in Bali: Top speakers from the region and a focus on how to make OOH easier to buy in an omnichannel world

The World Out of Home Organization is holding it’s second APAC Regional Forum in November in Bali, Indonesia from November 1-3. PROGRAMME AVAILABLE - REGISTRATION CLOSES MONDAY OCTOBER 30TH

Viva la Transformation! Out-of-Home never Out-of-Date
Viva la Transformation! Out-of-Home never Out-of-Date

With increasing demand for media planning autonomy and access to direct buying, is the standardized OOH media buy/sell model redundant? Success used to be driven by the strength of a traditional sales team, but this is evolving rapidly as the industry evo

Mindshare Group Malaysia CEO Sheila Shanmugam to speak at WOO Asia Forum in Bali
Mindshare Group Malaysia CEO Sheila Shanmugam to speak at WOO Asia Forum in Bali

Mindshare Group Malaysia CEO Sheila Shanmugam will be one of the keynote speakers at the World Out of Home Organization's second Asia Forum, to be held in Bali from November 1-3. Shanmugam oversees WPP/Group M's Mindshare, mSix, OPENMIND and NEO in the co

WOO Asia forum: WOO's Tom Goddard to interview Hivestack founder Andreas Soupliotis
WOO Asia forum: WOO's Tom Goddard to interview Hivestack founder Andreas Soupliotis

World Out of Home Organization President Tom Goddard will interview Hivestack founder, CEO and President Andreas Soupliotis at the WOO Asia Forum in Bali from November 1-3.

Sustainable LED digital screen hardware from Absen. MEMBERS CAN NOW DOWNLOAD THE VIDEO
Sustainable LED digital screen hardware from Absen. MEMBERS CAN NOW DOWNLOAD THE VIDEO

Global climate change has increased awareness of the need for LED digital screen manufacturers to provide environmentally sustainable, and where possible, carbon neutral solutions. MEMBERS CAN NOW DOWNLOAD THE VIDEO AND PRESENTATION SLIDES

‘How can the OOH Industry get the best performance from Audience Measurement providers?'
‘How can the OOH Industry get the best performance from Audience Measurement providers?'

For our APAC Forum ‘23 we'll be exploring best practice in commissioning OOH Audience measurement from the perspective of measurement suppliers – answering the question ‘How can the OOH Industry get the best performance from Audience Measurement?

Grand Visual's Jay Young to speak at WOO Asia Forum
Grand Visual's Jay Young to speak at WOO Asia Forum

Grand Visual Chief Client Officer Jay Young is joining the speakers at the World Out of Home Organization's second Asia Regional Forum, to be held in Bali from November 1-3.

OMG Singapore CEO Chloe Neo to be a keynote speaker at WOO Asia Forum in Bali
OMG Singapore CEO Chloe Neo to be a keynote speaker at WOO Asia Forum in Bali

Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization's forthcoming Asia Forum in Bali, Indonesia from November 1-3.

World Out of Home Organization adds eleven new members from four continents
World Out of Home Organization adds eleven new members from four continents

After signing up its 200th member earlier this month the World Out of Home Organization is experiencing a further surge in membership, with another eleven organizations from Europe, Asia, the USA and Africa joining the global OOH body.

World Out of Home Organization signs up 200th member
World Out of Home Organization signs up 200th member

The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.