News from WOO - Out of home advertising

WOO President Tom Goddard on why Toronto 2022 is so important - for WOO and the global Out of Home industry
WOO President Tom Goddard on why Toronto 2022 is so important - for WOO and the global Out of Home industry

The World Out of Home Organization is hosting its first face-to-face Congress since Dubai 2019 in Toronto in May. WOO President Tom Goddard answers questions raised by WOO members about the event.

World Out of Home Organization adds seven new members from all main global markets
World Out of Home Organization adds seven new members from all main global markets

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.

Chinese OOH media owner will provide in-depth development plans for potential brands
Chinese OOH media owner will provide in-depth development plans for potential brands

On October 28, 2021, the "China trendy brand conference" was organized by XinChao media, China's leading building LCD media owner, in conjunction with JD.com, Baidu, Huayuhua, Geonol consulting, Hurun Report, and other institutions opened in Shanghai.

China Advertising Association promotes the new branch to reflect the latest model of media value realization
China Advertising Association promotes the new branch to reflect the latest model of media value realization

The China Advertising Association (CAA) Bartering Branch preparatory meeting was held in Beijing on October 8, 2021. Zhang Guohua, president of the CAA, pointed out that it is necessary to encourage innovation in advertising business models and evaluation

WOO Asia Forum: Dentsu boss Ashish Bhasin: Out of Home is on the way to recovery - but must try harder
WOO Asia Forum: Dentsu boss Ashish Bhasin: Out of Home is on the way to recovery - but must try harder

Dentsu APAC CEO and India chairman Ashish Bhasin pulled no punches in an enlightening interview with WOO President Tom Goddard which opened this week’s virtual Asia Forum.

Save a very important date: World Out of Home Organization person-to-person Global Congress confirmed for May 25-27, 2022
Save a very important date: World Out of Home Organization person-to-person Global Congress confirmed for May 25-27, 2022

The first WOO Global Congress since pre-pandemic Dubai 2019 has been confirmed for Wednesday-Friday, May 25-27, 2022 in Toronto. The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West Toronto.

World Out of Home Organization gears up for first Asia Forum
World Out of Home Organization gears up for first Asia Forum

The World Out of Home Organization (WOO) will hold its inaugural Asia Forum on October 28 with a full line-up of senior executives from the region, headed by Dentsu APAC CEO and India Chairman Ashish Bhasin.

More top speakers join WOO Asia Forum on October 28th – View Programme here
More top speakers join WOO Asia Forum on October 28th – View Programme here

Barry Cupples, global CEO of fast-growing specialist Out of Home agency Talon, will launch the afternoon session at the inaugural World Out of Home Organization Asia Forum on October 28.

WOO takes part in the largest National Advertising forum in Russia
WOO takes part in the largest National Advertising forum in Russia

WOO recently took part in the largest National Advertising forum in Russia, that took place offline in Moscow last week and attracted severa thousand delegates in person and online from all segments of Russian Media.

WOO's  Asia Forum: Tomorrow’s issues today:   Key updates on Audience Measurement in Asia and our Programmatic Panel
WOO's Asia Forum: Tomorrow’s issues today: Key updates on Audience Measurement in Asia and our Programmatic Panel

Audience measurement is a pressing issue for the entire Out of Home industry as it emerges from the pandemic, particularly so in some parts of Asia. Gideon Adey of Gurooh, who is working on an important WOO project updating audience measurement guidelines

Clear Channel Development chief Amanda Woo to moderate Asia Forum Programmatic Panel
Clear Channel Development chief Amanda Woo to moderate Asia Forum Programmatic Panel

Clear Channel Singapore Chief Development Officer Amanda Woo will moderate the Programmatic Panel at the World Out of Home Organization's forthcoming Asia Forum on October 28.

Why WOO is holding its first Asia Forum - questions to WOO President Tom Goddard
Why WOO is holding its first Asia Forum - questions to WOO President Tom Goddard

WOO President Tom Goddard explains why WOO will be holding its first Asian Forum on Thursday October 28th. We look at some off the forum's highlight and put it in the context of OOH beginning to bounce back from the effects of the pandemic.

WOO webinar: Top City analyst charts course for post-pandemic Out of Home
WOO webinar: Top City analyst charts course for post-pandemic Out of Home

Award-winning financial analyst Ian Whittaker painted a picture full of possibilities for OOH in the latest WOO Sharing for Learning webinar, Public Media in the New Different. CLICK HERE TO WATCH THE VIDEO. MEMBERS CAN DOWNLOAD VIDEO AND SLIDE DECK.

Alooh Live 2021 starts on Monday - WOO President Tom Goddard to deliver opening address. REGISTER HERE
Alooh Live 2021 starts on Monday - WOO President Tom Goddard to deliver opening address. REGISTER HERE

ALOOH Live 2021 opens on Monday September 20, 2021. WOO President Tom Goddard will provide the opening address. The event will last seven days and will feature the participation of different leading brands in the OOH industry.

With one glance, your brain is making more neural connections than there are stars in the universe
With one glance, your brain is making more neural connections than there are stars in the universe

Neuroscience allows us to explore the subconscious and helps us uncover the mysteries of how memories are made. The findings of the OMA's neuroscience study in Australia show the impact of advertising on the subconscious.

Registration now open for first World Out of Home Organization Asia Forum
Registration now open for first World Out of Home Organization Asia Forum

Registration is now open for The W|OO's first Asia Forum, a virtual event to be held on October 28. The Forum will feature an in-depth interview between Dentsu International CEO APAC and Chairman India Ashish Bhasin and WOO President Tom Goddard.  

Public Media Essential in the New Different - WOO Next Webinar on September 16th OPEN FOR REGISTRATION
Public Media Essential in the New Different - WOO Next Webinar on September 16th OPEN FOR REGISTRATION

Ian Whittaker, twice City AM analyst of the year and a media sector specialist gives his view on why OOH and specifically DOOH becomes an essential part of media planning in a post Covid environment. The webinar is free to all WOO Members.

World Out of Home Organization steps up Africa initiatives
World Out of Home Organization steps up Africa initiatives

The World Out of Home Organization has held its first Africa video call, bringing together nearly 30 attendees from sub-Saharan Africa including South Africa, Ghana, Angola, Nigeria,