News from WOO - Out of home advertising

New Commercial Arts creative founder Ian Heartfield to chair creative section of World Out of Home Organization 2022 Awards
New Commercial Arts creative founder Ian Heartfield to chair creative section of World Out of Home Organization 2022 Awards

Ian Heartfield, a founder and Chief Creative Officer of London creative agency New Commercial Arts, is to chair the creative section of the World Out of home Organization's 2022 Awards. These will be announced at the WOO Global Congress in Toronto.

Dentsu, Ströer and Ocean - top industry leaders join Toronto 2022 speaker line-up
Dentsu, Ströer and Ocean - top industry leaders join Toronto 2022 speaker line-up

In 'Global OOH, a view from the inside' Ben Milne, Head of Out of Home at global ad network dentsu International, reveals what buyers really think about the medium, the changes they would like to see and how they view OOH's evolving role.

ALOOH President Gabriel Cedrone to chair WOO 2022 Annual Awards
ALOOH President Gabriel Cedrone to chair WOO 2022 Annual Awards

ALOOH President Gabriel Cedrone is to chair the 2022 World Out of Home Organization Annual Awards, the first time they have been presented since Dubai 2019. ALOOH represents the Out of Home industry in Latin America.

World Out of Home Organization welcomes nine new members
World Out of Home Organization welcomes nine new members

The World Out of Home Organization has signed up nine new members, from North America, the Middle East, Africa and Europe. They include media agencies, media owners and OOH service suppliers.

Kinetic global CEO Kaplan joins heavyweight speaker line-up for Toronto 2022 – including cutting-edge audience measurement from Australia and the WFA view on sustainability.
Kinetic global CEO Kaplan joins heavyweight speaker line-up for Toronto 2022 – including cutting-edge audience measurement from Australia and the WFA view on sustainability.

Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined the heavyweight speaker line-up for the World Out of Home Organization’s Global Congress in Toronto from May 25-27. Kaplan, a digital expert who helped build a global ad network at Adconion......

The WOO Awards Toronto 2022 - CLOSING DATE EXTENDED TO WEDNESDAY APRIL 13TH
The WOO Awards Toronto 2022 - CLOSING DATE EXTENDED TO WEDNESDAY APRIL 13TH

Closing Date for the WOO's 2022 Awards extended to Wednesday April 13th. Winners to be announced at the Toronto World Congress on May 25-27.

ALOOH President Gabriel Cedrone joins WOO board
ALOOH President Gabriel Cedrone joins WOO board

Gabriel Credrone, the President of ALOOH, which represents the Out of Home industry in Latin America, and CEO and Partner in media owner Grupo Vallas which has a presence in ten countries across the Americas, is joining the World Out of Home Organization.

Lamar CEO Sean Reilly joins WOO board
Lamar CEO Sean Reilly joins WOO board

Lamar Advertising President and Chief Executive Officer Sean Reilly is joining the World Out of Home Organization board. Lamar's operations span the US and Canada with over 350,000 displays.

Toronto 2020: EarlyBird ticket offer to close April 1 – social programme revealed
Toronto 2020: EarlyBird ticket offer to close April 1 – social programme revealed

The EarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on April 1.

WOO to reveal new audience measurement guidelines at Toronto 2022
WOO to reveal new audience measurement guidelines at Toronto 2022

Audience measurement is arguably the biggest issue for any medium and the World Out of Home Organization is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27.

“Can I ask a ‘stupid’ question?” - How Creativity is Driving Client OOH Media Investment WATCH THE WEBINAR HERE
“Can I ask a ‘stupid’ question?” - How Creativity is Driving Client OOH Media Investment WATCH THE WEBINAR HERE

Adrian Skelton, Managing Partner at Talon and Dan Dawson, Chief Creative Officer, Grand Visual will look at how Creativity is driving Client OOH Media Investment and how recent success has encouraged clients to look at OOH in new ways.

World Out of Home Organization Ukraine member PRIME Group in plea for resistance support
World Out of Home Organization Ukraine member PRIME Group in plea for resistance support

WOO member PRIME Group in the Ukraine is calling for donations to help support the resistance in Ukraine against the Russian invasion. PRIME is asking for donations for military government bonds supported by the Bank of Ukraine.

WOO Global Congress EarlyBird ticket deadline is March 4
WOO Global Congress EarlyBird ticket deadline is March 4

Our first EarlyEarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on March 4. These tickets are still available for members at €1000 and non-members at €1750 until next Friday 4th.

Members can download the Africa Forum Content here
Members can download the Africa Forum Content here

We have now uploaded Videos and those presentations available from our Africa Forum held on February 3rd to the WOO Database. These are available for our members only.

Lamar Advertising joins World Out of Home Organization
Lamar Advertising joins World Out of Home Organization

Lamar Advertising Company, one of the largest out-of-home advertising companies in the world, has joined WOO. Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the US.

World Out of Home Organization signs six new members
World Out of Home Organization signs six new members

The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.

WOO Africa Forum Overview: A range of improvements required to make the most of the continent’s immense potential.
WOO Africa Forum Overview: A range of improvements required to make the most of the continent’s immense potential.

The WOO Africa Forum --- the third event in WOO’s Grand Tour --- demonstrated the resilience of the medium in Africa but highlighted the key improvements that OOH needs to make in all the regions in order to fulfil its potential.

Registration opens for World Out of Home Organization in-person Global Congress in Toronto
Registration opens for World Out of Home Organization in-person Global Congress in Toronto

Registration is now officially open for the World Out of Home Organization’s in-person Global Congress to be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai 2019.