News from WOO - Out of home advertising

WOO President Tom Goddard introduces WOO's Global Congress in Lisbon
WOO President Tom Goddard introduces WOO's Global Congress in Lisbon

The last time the global Out of Home industry gathered in Europe for annual Congress was back in 2018, in Sorrento when we were known as FEPE International (Federation European Publicite Exterieur) referencing our European roots from foundation in 1959.

WOO launches Future Leaders Delegate Initiative for Lisbon 2023
WOO launches Future Leaders Delegate Initiative for Lisbon 2023

The World Out of Home Organization is launching a Future Leaders Delegate Initiative at the 2023 Global Congress in Lisbon, to be held on June 7-9. NOMINATIONS CLOSE ON TUESDAY MAY 16TH

Programmatic leader Vistar CEO Michael Provenzano to speak at Lisbon
Programmatic leader Vistar CEO Michael Provenzano to speak at Lisbon

Michael Provenzano, co-founder and CEO Vistar, one of the biggest programmatic marketplaces for Out of Home, has joined the line-up of speakers for the World Out of Home Organization's Global Congress to be held in Lisbon from June 7-9.

World Out of Home Organization signs up ten new members from three continents
World Out of Home Organization signs up ten new members from three continents

The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.

Sky Innovation Coach Dino Burbidge to lead in the presentation of this year’s WOO Creative and Technical Awards
Sky Innovation Coach Dino Burbidge to lead in the presentation of this year’s WOO Creative and Technical Awards

Sky Innovation Coach Dino Burbidge will preview and then present the 2023 World Out of Home Organization Creative Awards at the WOO Global Congress in Lisbon from June 7-9.

Kinetic's Nick Parker and Mark Boidman join WOO on stage at the Lisbon Global Congress
Kinetic's Nick Parker and Mark Boidman join WOO on stage at the Lisbon Global Congress

Navigating a converging digital world is a pressing issue for digital Out of Home as the medium seeks to take advantage of the exponential growth of omni-channel marketing.

Cathy O'Connor, CEO of oOh!media, named as a speaker at WOO's Lisbon Global Congress
Cathy O'Connor, CEO of oOh!media, named as a speaker at WOO's Lisbon Global Congress

Cathy O'Connor, CEO of oOh!media, named as a speaker at WOO's Lisbon Global Congress

The Next Gen OOH Audience Measurement: How Digital Technology Can Transform the Industry  MEMBERS CAN DOWNLOAD THE VIDEO AND THE PRESENTATION SLIDES
The Next Gen OOH Audience Measurement: How Digital Technology Can Transform the Industry MEMBERS CAN DOWNLOAD THE VIDEO AND THE PRESENTATION SLIDES

The OOH industry's digital shift creates exciting opportunities for advertisers to engage audiences in new and innovative ways. Digital sensors, data analytics, and machine learning enable targeted and impactful campaigns...

World Out of Home Organization announces Lisbon Congress first Speaker: Christian Schmalzl on Demystifying Digital
World Out of Home Organization announces Lisbon Congress first Speaker: Christian Schmalzl on Demystifying Digital

Ströer Management SE Co-CEO Christian Schmalzl will speak on Day 1 at the WOO's Global Congress in Lisbon from June 7-9. Schmalzl will address Congress on the theme: 'Demystifying Digital: Creating True Incremental Value for Advertisers.'

WOO members chance to make a nomination for the WOO Awards 2023  CLOSING DATE EXTENDED TO MONDAY APRIL 17TH
WOO members chance to make a nomination for the WOO Awards 2023 CLOSING DATE EXTENDED TO MONDAY APRIL 17TH

The WOO Awards 2023 will be presented during the next Annual Congress (June 7th -9th) in Lisbon on the first full day of Congress – Thursday June 8th.

World Out of Home Organization gains Korean Electric Broadcasting Association as a new Association member
World Out of Home Organization gains Korean Electric Broadcasting Association as a new Association member

The World Out of Home Organization has signed the Korean Electric Broadcasting Association as a new member of its rapidly growing OOH associations grouping. 

WOO's new Sustainability Task Force comprises 12 expert OOH professionals from all sectors of the global industry.
WOO's new Sustainability Task Force comprises 12 expert OOH professionals from all sectors of the global industry.

The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and "green." OOH takes an active role in shaping urban spaces and emotionally connecting audiences with powerful messages.

WOO Global Congress Lisbon June 7-9. TAP Air Portugal named as official airline for the congress
WOO Global Congress Lisbon June 7-9. TAP Air Portugal named as official airline for the congress

The WOO Lisbon Congress is fast approaching. We are excited by the high number of registrations so far and would suggest you register as soon as possible. We are also pleased to announce that TAP Air Portugal named as the official Congress Airline.

World Out of Home Organization signs up  a further seven new members
World Out of Home Organization signs up a further seven new members

WOO has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one a service provider

World Out of Home Organization Global Congress Lisbon June 7-9.
World Out of Home Organization Global Congress Lisbon June 7-9.

The 2023 World Outdoor Organization Global Congress will take place in Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.

World Out of Home Organization gains eight new members from across the world. MORE TO FOLLOW IN THE NEXT FEW WEEKS
World Out of Home Organization gains eight new members from across the world. MORE TO FOLLOW IN THE NEXT FEW WEEKS

WOO has signed up eight new members; four from Europe, two from Asia and one each from South and Central America. Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers.

China's resumption of outbound group travel expected to revive the global economy recovery
China's resumption of outbound group travel expected to revive the global economy recovery

Starting Feb. 6, China resumed outbound group travel to 20 countries, including Thailand, the Maldives, the United Arab Emirates, Russia, and New Zealand. At the same time, cross-border travel between the Chinese mainland, Hong Kong, and Macao was fully r

WOO president Goddard paints a glowing picture for Out of Home in booming MENA region
WOO president Goddard paints a glowing picture for Out of Home in booming MENA region

"The stars are aligned," World Out of Home Organization President Tom Goddard told delegates at WOO's inaugural MENA Forum (Middle East and North Africa) in Dubai this week.