News from WOO - Out of home advertising

CHINA: 2021 China Outdoor Advertising Forum is held for the first time in Xining, Qinghai, on Jul. 28, 2021
CHINA: 2021 China Outdoor Advertising Forum is held for the first time in Xining, Qinghai, on Jul. 28, 2021

This outdoor advertising forum was held in Xining, Qinghai, with the theme of "A New Starting Point, A Future Together."

Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum on October 28th
Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum on October 28th

Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28.

CHINA - Brand advertising strategy after the epidemic in China
CHINA - Brand advertising strategy after the epidemic in China

In the post-epidemic era, companies are facing performance growth pressure, re-evaluate the importance of brand and performance, and pursue marketing effectiveness-according to the survey of advertisers in the "2021 China Digital Marketing Trend Report"

Why 2021 is the year DOOH owners should transition to audience-led selling
Why 2021 is the year DOOH owners should transition to audience-led selling

We all know the impact that COVID had on the OOH industry in 2020, but with countries now emerging from lockdowns as their vaccination programmes take effect, eMarketer expects DOOH ad spending to increase from $2.72 bn in 2020 to $3.84 bn in 2021.

Why 2021 is the time to transition to audience-led selling: the view from VIOOH
Why 2021 is the time to transition to audience-led selling: the view from VIOOH

In the third WOO webinar of 2021, “Why 2021 is the time to transition to audience-led selling”, Natalia Escribano, CCO of VlOOH, the independent SSP/exchange, gave an engaging, thought-provoking insight into selling OOH by audience.

World Out of Home Organization extends global reach with six new members
World Out of Home Organization extends global reach with six new members

The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia as well as Wales in the UK.

Clear Channel appoints André Azadehdel as Chief Information Officer for Europe
Clear Channel appoints André Azadehdel as Chief Information Officer for Europe

Clear Channel Europe, a leading Out of Home (OOH) media and infrastructure company, has appointed André Azadehdel as Chief Information Officer (CIO). André is responsible for leading the digital transformation of Clear Channel Europe.

World Out of Home Organization signs JCDecaux Momentum Shanghai Airport Advertising Co. Ltd as 15th Chinese member
World Out of Home Organization signs JCDecaux Momentum Shanghai Airport Advertising Co. Ltd as 15th Chinese member

The World Out of Home Organization has signed an important new member in China, JCDecaux Momentum Shanghai Airport Advertising Co. Ltd, a joint venture established by Shanghai International Airport, Media Partners International Limited and Momentum Media

Christophe Monroy of Mereo
Christophe Monroy of Mereo

Ocean Outdoor paid a spontaneous tribute to WOO member Mereo’s Christophe Monroy, a founder of the Company who sadly died recently. Ocean’s tribute ran on more than 150 screens across the UK. Mereo is a technology partner for many companies across t

Why 2021 is the time to transition to audience-led selling -WEBINAR THURSDAY 1.00pm UK time -  JULY 15th
Why 2021 is the time to transition to audience-led selling -WEBINAR THURSDAY 1.00pm UK time - JULY 15th

The COVID pandemic has impacted OOH significantly, but also accelerated the digitisation of the industry. Recovery will be most significant in digital formats, with programmatic trading growing in importance.

Clear Channel and Broadsign reveal their approach to meeting the buyer’s goals while optimizing the media owner’s DOOH inventory - WATCH HERE
Clear Channel and Broadsign reveal their approach to meeting the buyer’s goals while optimizing the media owner’s DOOH inventory - WATCH HERE

In the second World Out of Home Organization webinar of 2021, two executives from Clear Channel and Broadsign revealed how the companies have teamed up to face the challenge of meeting every buyer’s campaign goals while also optimizing DOOH inventory.

The 18th China Outdoor Communication Conference will be held in Chengdu, Sichuan on Jun. 24, 2021.
The 18th China Outdoor Communication Conference will be held in Chengdu, Sichuan on Jun. 24, 2021.

On June 24, 2021, the 18th China Outdoor Communication Conference hosted by Asia OOH will be held in Chengdu, Sichuan Province, China. People's lifestyles have tremendous changes in the post-epidemic era,

A special initiative for the air we breathe
A special initiative for the air we breathe

Politis Group, through its CSR initiative and on the occasion of the World Environment Day, installed four innovative pollution reduction systems, in Omonia Square.

Seven ways to harness mobile digital growth for Out of Home
Seven ways to harness mobile digital growth for Out of Home

Mobile advertising has grown from $11bn in 2011 to an estimated $224bn by the end of 2021 and it’s imperative that OOH owners - or publishers as they might come to be known - harness this exponential opportunity.

THE POWER TO DOOH MORE: How CCI and Broadsign are making yield optimisation possible
THE POWER TO DOOH MORE: How CCI and Broadsign are making yield optimisation possible

Meeting each buyer’s campaign goals while also optimizing DOOH inventory yield is very challenging for media owners. The team at Clear Channel International, with the assistance of their strategic partners, is tackling this head-on.

Members can download the European Forum Content here
Members can download the European Forum Content here

We have now uploaded Videos and those presentations available from our European Forum held on May18th to the WOO Database. These are available for our members only

Annie Rickard of Out of Home Capital: why more diversity is the way forward in Out of Home WATCH PANEL HERE
Annie Rickard of Out of Home Capital: why more diversity is the way forward in Out of Home WATCH PANEL HERE

Annie Rickard moderated the Doing Diversity in Out of Home panel at last week’s European Forum. She is a former global CEO of Posterscope. A good start to doing diversity in OOH is to recognise that we have a problem – we are not diverse enough in the

WOO - New audience measurement guidelines initiative launched - WATCH FORUM PRESENTATION HERE
WOO - New audience measurement guidelines initiative launched - WATCH FORUM PRESENTATION HERE

Audience delivery is critical for the development/trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. WOO unveiled its “Creating Global Guidelines for OOH Initiative on May 18