News from WOO - Out of home advertising

Premium large format media owner blowUP media expands its DOOH network with the launch of the Media Stage in Hamburg
Premium large format media owner blowUP media expands its DOOH network with the launch of the Media Stage in Hamburg

blowUP media, a member of the Ströer Group, is thrilled to expand its growing DOOH portfolio with another premium product. With the launch of the Media Stage, blowUP Media can offer their clients a 138 m² digital branding opportunity.

A positive forecast for OOH: PSI's Ben Milne takes a look for WOO at the dentsu Ad Spend Report for 2021
A positive forecast for OOH: PSI's Ben Milne takes a look for WOO at the dentsu Ad Spend Report for 2021

Ben Milne, Managing Director of Postercope’s international division PSI, regularly presents a market update on the now monthly World Out of Home Organization Global Call.

TMG’s Jane Baranova appointed WOO’s ambassador in Russia
TMG’s Jane Baranova appointed WOO’s ambassador in Russia

Transit Media Group (TMG) board director and Deputy Director General of Communications Jane Baranova becomes the World Out of Home Organization’s first ambassador in Russia.

World Out of Home Organization firms-up on 2021 World Tour plans
World Out of Home Organization firms-up on 2021 World Tour plans

The World Out of Home Organization has scheduled three 2021 World Tour events, the first time it has gone on the road, to reach targeted regional audiences.

CHINA - 2021 China's Spring Festival travel rush is down over 40 percent from the 2019 level
CHINA - 2021 China's Spring Festival travel rush is down over 40 percent from the 2019 level

As more Chinese provinces and cities have released tightened travel guidelines, some of which are intended to dissuade migrant workers from returning to their hometowns during the upcoming Spring Festival.

New Commercial Arts CEO James Murphy: what WOO’s #OurSecondChance means for us
New Commercial Arts CEO James Murphy: what WOO’s #OurSecondChance means for us

“We launched our new agency in the middle of lockdown,” says James Murphy, CEO of New Commercial Arts, and suddenly there we were, maybe the smallest agency working on the world’s biggest Out of home campaign.”

Kia lights up the sky with pyrodrones to unveil the new logo
Kia lights up the sky with pyrodrones to unveil the new logo

On January 6, 2021, Seoul local time, Kia released its new logo and global brand slogan, which means its bold transformation and brand commitment.

Netherlands national trade association Outreach joins World Out of Home Organization
Netherlands national trade association Outreach joins World Out of Home Organization

WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.

Keep up to date with Out of Home via the WOO Database
Keep up to date with Out of Home via the WOO Database

The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.

Politis Group says a big “Thank you” to the unseen COVID-19 heroes of Greece thru a massive outdoor campaign.
Politis Group says a big “Thank you” to the unseen COVID-19 heroes of Greece thru a massive outdoor campaign.

By steadily investing on the pillar of “Respect” through its Social Corporate Responsibility initiatives, Politis Group chose to say its own “thank you” as a sample of appreciation and recognition, to all doctors, nurses, and those who risk their

What will 2021 bring for Out of Home?
What will 2021 bring for Out of Home?

As we go into 2021, we wish all our members and other readers a much happier year than 2020 turned out to be. Back in the summer of 2020 most of us expected a gradual recovery from the pandemic and business something like usual in Q3 and Q4

That was the year that was - some good can emerge from a global crisis
That was the year that was - some good can emerge from a global crisis

As most of the world grapples with the latest of several waves of Covid-19 it may seem strange to celebrate achievements but the Out of Home industry is ending 2020 with a number off steps forward and good reason to look forward to a better future in 2021

Two leading figures exit Canadian Out of Home industry
Two leading figures exit Canadian Out of Home industry

Rosanne Caron and Randy Otto, two leading figures in the Canadian Out of home industry, are stepping down from their respective roles at the end of 2020. Caron has served as the President of OMAC (Out-of-Home Marketing Association of Canada) for 11 years

Another Major Chinese media player Xinchao Media joins the World Out of Home Organization
Another Major Chinese media player Xinchao Media joins the World Out of Home Organization

Xinchao Media Group Co., Ltd, a leading DOOH media owner in China, has joined the World Out of Home Organization as a corporate member.  Formed in 2014, it is currently the leading elevator advertising media owner covering 45,000 communities comprising 2

#OurSecondChance wins Excellence Award at 2020 Beijing International Public Service Advertisement Conference Creativity Competition.
#OurSecondChance wins Excellence Award at 2020 Beijing International Public Service Advertisement Conference Creativity Competition.

The World Out of Home Organization’s #OurSecondChance global digital campaign has won the Excellence Award in Beijing’s prestigious International Public Service Advertisement Conference Creativity Competition.

World Out of Home Organization announces new management line-up
World Out of Home Organization announces new management line-up

WOO has announced a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer, and Secretary General Mark Flys, takes on the role of Chief Operating Officer.