News from WOO - Out of home advertising

New EASA and ICAS study on advertising self-regulation and legal developments in the EU placed on WOO global database
New EASA and ICAS study on advertising self-regulation and legal developments in the EU placed on WOO global database

The World Out of Home Organization has placed on its global database the latest study from the European Advertising Standards Alliance and the International Council for Advertising Self-Regulation on advertising self-regulation and legal developments.

World Out of Home Organization schedules first world tour for 2021 - Toronto congress postponed to 2022.
World Out of Home Organization schedules first world tour for 2021 - Toronto congress postponed to 2022.

2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year.

Biggest ever User-Generated Digital OOH Campaign ‘Sending Love’ wins at Drum Awards for Talon, Grand Visual, Plexus and WOO
Biggest ever User-Generated Digital OOH Campaign ‘Sending Love’ wins at Drum Awards for Talon, Grand Visual, Plexus and WOO

Talon and Grand Visual’s user generated digital Out of Home campaign ‘Sending Love’ won the Best International Campaign award at this week’s Drum OOH awards. It was also highly commended in the Best Collaborative Campaign During Covid-19 category.

Sweden’s Outdoor Impact is latest national Out of Home association to join The World Out of Home Organization
Sweden’s Outdoor Impact is latest national Out of Home association to join The World Out of Home Organization

Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO).

How OOH and Mobile can work together - WOO adds new report to its global database
How OOH and Mobile can work together - WOO adds new report to its global database

WOO has added a major new report to its global database, a study which looks at how OOH and Mobile can be combined most effectively. The report is titled “How we can sell more OOH by fitting Mobile into the OOH universe”.

 OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman
OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman

OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director.

China's airport advertising market takes off again
China's airport advertising market takes off again

After the effective results of epidemic prevention, the number of China domestic flights has shown a trend of recovery. As of September, civil aviation has completed passenger traffic of 47.939 million passengers,

WOO President Tom Goddard charts bright future for Out of Home in address to China’s Public Sector Advertisement Conference
WOO President Tom Goddard charts bright future for Out of Home in address to China’s Public Sector Advertisement Conference

World Out of Home Organization President Tom Goddard presented to China’s Public Sector Advertisement Conference by video link on November 9.

blowUP media expands digital OOH network The Collective® in Tilburg
blowUP media expands digital OOH network The Collective® in Tilburg

Large format (Digital) Out of Home media owner blowUP media has signed a long-term partnership with real estate investment company Wereldhave. blowUP media are thrilled to expand their Digital Out of Home network The Collective®.

Nielsen: China's retail industry continues to recover
Nielsen: China's retail industry continues to recover

The latest research released by Nielsen shows that China's retail industry continues to recover, showing a U-shaped trend. Impacted by lobal epidemic outbreak, there are changes in consumers' behavior and shopping patterns which pushes brands to innovate

Clear Channel’s Martin Corke succeeds Philippe Baudillon on World Out of Home Organization global board
Clear Channel’s Martin Corke succeeds Philippe Baudillon on World Out of Home Organization global board

Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global board.

Sir Martin Sorrell at ALOOH!Live
Sir Martin Sorrell at ALOOH!Live

Sir Martin Sorrell was one of the star keynotes at ALOOH this week

WOO President Tom Goddard to interview Sir Martin Sorrell at FOROalooh!live
WOO President Tom Goddard to interview Sir Martin Sorrell at FOROalooh!live

World Out of Home Organization President Tom Goddard will interview S4 Capital Executive Chairman and WPP founder Sir Martin Sorrell

Obituary: Salah Asmar of Dooha Media
Obituary: Salah Asmar of Dooha Media

On October 1st 2020 our dearest colleague and friend Salah Henry Asmar passed away. From the moment he had started to work in our company in November 2018 he became an important part of our business.

China - Travel Rebounds Over China’s Golden Week
China - Travel Rebounds Over China’s Golden Week

Since China's 2020 annual Spring Festival travel rush this year, the Chinese tourism market has fallen sharply due to the Covid-19 epidemic.

WOO global call hears of need for flexibility as advertiser caution leads to short term market
WOO global call hears of need for flexibility as advertiser caution leads to short term market

Flexibility, in particular the ability to act short term, is the key to unlocking ad budgets according to the latest global WOO call among media owners and national associations.