News from WOO - Out of home advertising

CHINA: Creative outdoor advertising with nature as the background proves successful receiving an enthusiastic consumer response
CHINA: Creative outdoor advertising with nature as the background proves successful receiving an enthusiastic consumer response

Yeation is a self-operated e-commerce brand under NetEase's original life category. Yeation always believes that good things don’t need to be modified and hopes to introduce a new glacier water products to more consumers.

World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m
World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m

The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched.

WOO #OurSecondChance campaign straddles the world
WOO #OurSecondChance campaign straddles the world

The World Out of Home Organization’s #OurSecondChance campaign is now running in well over 50 countries worldwide, putting it well on track to be the global Out of Home industry’s biggest-ever campaign.

WOO President Tom Goddard presents to the China Outdoor Advertising Forum as it to seeks a road to recovery
WOO President Tom Goddard presents to the China Outdoor Advertising Forum as it to seeks a road to recovery

On August 20th and 21st, "2020 China Outdoor Advertising Forum" hosted by the China Advertising Association was successfully held in Taiyuan, Shanxi.

Out of Home industry responds to crisis in Lebanon following Beirut explosion
Out of Home industry responds to crisis in Lebanon following Beirut explosion

"We appeal to all our friends in the global Out of Home community - even as we're all still suffering from the pandemic - to donate generously as individuals and companies to the various bodies, including Caritas, helping us get back on our feet."

Primedia Outdoor proudly supports #OurSecondChance, the world’s biggest Digital OOH campaign to date
Primedia Outdoor proudly supports #OurSecondChance, the world’s biggest Digital OOH campaign to date

Primedia Outdoor joined many other Out of Home media owners from across the world in support of the new global digital Out of Home (DOOH) campaign from The World Out of Home Organisation (WOO).

Russia joins the world's largest OOH campaign #OurSecondChance 
Russia joins the world's largest OOH campaign #OurSecondChance 

Russian media owners Russ Outdoor, TMG and LBL, supported by the ACAR and NAVC Associations represent Russia in the global Out of Home campaign #OurSecondChance from the The World Out of Home Organization (WOO). 

CHINA: Epidemic and summer vacation prompts online English learning products to expand advertising efforts
CHINA: Epidemic and summer vacation prompts online English learning products to expand advertising efforts

As the summer vacation is approaching, with the gradual release of the COVID-19 epidemic, online education is booming, and all brands are involved in brand marketing competitions for recruiting new students and draining traffic.

Global Out of Home industry leaders' message to advertisers: Audiences are coming back
Global Out of Home industry leaders' message to advertisers: Audiences are coming back

World Out of Home industry leaders from Australia, the UK, US and Germany have revealed that audiences are returning to public spaces despite ongoing challenges from COVID-19, and that they anticipate improved market fundamentals in coming months.

World Out of Home Organization’s #oursecondchance campaign goes global as more OOH organizations sign up
World Out of Home Organization’s #oursecondchance campaign goes global as more OOH organizations sign up

World Out of Home Organization’s #oursecondchance campaign goes global as more OOH organizations sign up

CHINA: The 17th China Outdoor Communication Conference was held in Jinan, Shandong on Jul. 29, 2020
CHINA: The 17th China Outdoor Communication Conference was held in Jinan, Shandong on Jul. 29, 2020

On July 29, 2020, the 17th China Outdoor Communication Conference hosted by "Asia Outdoor" magazine was successfully held in Jinan, Shandong Province, China.

blowUP media Netherlands expands DOOH network The Collective® in Amsterdam, Utrecht, Rotterdam and Eindhoven
blowUP media Netherlands expands DOOH network The Collective® in Amsterdam, Utrecht, Rotterdam and Eindhoven

blowUP media Netherlands expands DOOH network The Collective® in Amsterdam, Utrecht, Rotterdam and Eindhoven by entering long term partnership with shopping center specialist Klépierre

World Out of Home Organization launches “#OurSecondChance” - the biggest worldwide Digital OOH campaign to date - by New Commercial Arts
World Out of Home Organization launches “#OurSecondChance” - the biggest worldwide Digital OOH campaign to date - by New Commercial Arts

The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign - #OurSecondChance

China’s 3 key OOH Conferences Announced Demonstrate Urgency to Promote Economy Recovery
China’s 3 key OOH Conferences Announced Demonstrate Urgency to Promote Economy Recovery

World’s 2nd largest OOH market, China’s OOH supply is fragmented with over 100,000 companies.

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign
World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign

The World Out of Home Organization has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases.

WOO supports new pro-bono Grace Blue initiative to support displaced talent and industry hiring

Global executive search company Grace Blue has launched Grace Blue Transition to support industry talent and hiring initiatives amid Covid-19.