With increasing demand for media planning autonomy and access to direct buying, is the standardized OOH media buy/sell model redundant? Success used to be driven by the strength of a traditional sales team, but this is evolving rapidly as the industry evo
Mindshare Group Malaysia CEO Sheila Shanmugam will be one of the keynote speakers at the World Out of Home Organization's second Asia Forum, to be held in Bali from November 1-3. Shanmugam oversees WPP/Group M's Mindshare, mSix, OPENMIND and NEO in the co
World Out of Home Organization President Tom Goddard will interview Hivestack founder, CEO and President Andreas Soupliotis at the WOO Asia Forum in Bali from November 1-3.
Global climate change has increased awareness of the need for LED digital screen manufacturers to provide environmentally sustainable, and where possible, carbon neutral solutions. MEMBERS CAN NOW DOWNLOAD THE VIDEO AND PRESENTATION SLIDES
For our APAC Forum ‘23 we'll be exploring best practice in commissioning OOH Audience measurement from the perspective of measurement suppliers – answering the question ‘How can the OOH Industry get the best performance from Audience Measurement?
Grand Visual Chief Client Officer Jay Young is joining the speakers at the World Out of Home Organization's second Asia Regional Forum, to be held in Bali from November 1-3.
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization's forthcoming Asia Forum in Bali, Indonesia from November 1-3.
After signing up its 200th member earlier this month the World Out of Home Organization is experiencing a further surge in membership, with another eleven organizations from Europe, Asia, the USA and Africa joining the global OOH body.
The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.
The World Out of Home Organization is to hold its second APAC Regional Forum in Bali from November1-3. You can access a special forum hotel rate via the link below to our registration page.
A year since WOO launched the ‘Global OOH Audience measurement Guidelines’ we return with three presentations from leading OOH measurement bodies addressing the current requirements for developing OOH measurement.
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world's GDP. Global Market Index sources data from WOO's 200 members and others to give the
Dove Pakistan has set a new standard in the Digital Out of Home (DOOH) advertising industry with the launch of a pioneering programmatic campaign.
WOO is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia.
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur.
Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.
We have now uploaded all the Recordings and PDFs of presentations available from our Annual Congress held in Lisbon earlier in June. This represents a great resource for all Delegates and Members.
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told WOO's Global Congress this week, but needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030. WA
