News from WOO - Out of home advertising

World Out of Home Organization European Forum: charting recovery for an Out of Home medium that grew in stature in the pandemic
World Out of Home Organization European Forum: charting recovery for an Out of Home medium that grew in stature in the pandemic

WOO's European Forum - the first event in WOO’s Grand Tour which will also take in Asia and Africa - celebrated a medium that, although battered and bruised by the pandemic, has, in Ocean Outdoor CEO Tim Bleakley’s words, “grown in stature and moved

WOO European Forum May 18th – Watch our Programmatic Power Panel moderated by Mungo Knott
WOO European Forum May 18th – Watch our Programmatic Power Panel moderated by Mungo Knott

Interested in programmatic OOH? Then watch here the World Out of Home’s European Forum Programmatic Power Panel moderated by Mungo Knott, Commercial Platform and Product Director - Outdoor at UK media giant Global. 

Clear Channel Europe hires Programmatic Commercial Lead to accelerate programmatic transformation
Clear Channel Europe hires Programmatic Commercial Lead to accelerate programmatic transformation

Out of Home (OOH) advertising giant Clear Channel Europe has appointed Dominic Dunne as Programmatic Commercial Lead to spearhead the company’s programmatic commercial growth across Europe

Watch WOO President Tom Goddard interview Christian Schmalzl Co – CEO of Ströer at “Future Proof”, the upcoming OAAA/Geopath OOH Media Conference May 24-27
Watch WOO President Tom Goddard interview Christian Schmalzl Co – CEO of Ströer at “Future Proof”, the upcoming OAAA/Geopath OOH Media Conference May 24-27

Tom Goddard’s interview with Christian Schmalzl is just one of the highlights of “Future Proof”, that commences on Monday next week. The interview will focus on the detail and development of Ströer’s particular business model that lies at the hea

“Future Proof”, the upcoming OAAA/Geopath OOH Media Conference taking place virtually on May 24-27.
“Future Proof”, the upcoming OAAA/Geopath OOH Media Conference taking place virtually on May 24-27.

This year’s conference will kick off an inaugural “OOH Week” starting with the 79th Annual OBIE Awards Show which honors the best creative in the industry. The conference spans two days and includes blockbuster sessions featuring global brand.

WOO European Forum: Today’s big Out of Home issues in one unmissable day
WOO European Forum: Today’s big Out of Home issues in one unmissable day

The role of OOH in a world dominated by ecommerce; OOH creativity that sells, maximising mobile, the future for programmatic, how will a carbon neutral WPP impact media owners? Plus how can OOH practitioners align with modern moves in diversity and sustai

My European Forum
My European Forum

The virtual World Out of Home Organization’s European Forum on May 18 is nearly here. We have a stellar line up of speakers and panellists including WPP CEO Mark Read and New Commercial Arts founder James Murphy from the wider world of advertising.

Leaders from Diageo and Clear Channel France join speaker line-up for World Out of Home Organization European Forum
Leaders from Diageo and Clear Channel France join speaker line-up for World Out of Home Organization European Forum

Diageo global media director, marketing, Isabel Massey and Clear Channel France Présidente Boutaïna Araki have joined the line-up of speakers for the World Out of Home Organization's European Forum, hosted from London on May 18.

“Reclam’arte” a pioneering and innovative non-profit festival in Portugal with Grupo dreamMedia
“Reclam’arte” a pioneering and innovative non-profit festival in Portugal with Grupo dreamMedia

Art & Culture have been one of the most affected industries during this pandemic. Our museums, libraries and art galleries have been shut down since January, reopening on the 5th April.

Annie Rickard to moderate Diversity Panel at World Out of Home Organization European Forum
Annie Rickard to moderate Diversity Panel at World Out of Home Organization European Forum

OOH Capital Managing Partner and former Posterscope Global President Annie Rickard is to moderate a Diversity Panel - Doing Diversity in Out of Home (DDOOH) - at the World Out of Home Organization’s European Forum.

WPP CEO Mark Read named as a keynote speaker at World Out of Home Organization European Forum. Registration Now Open
WPP CEO Mark Read named as a keynote speaker at World Out of Home Organization European Forum. Registration Now Open

WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard.

World Out of Home Organization’s May 18 European Forum is now open for Registration
World Out of Home Organization’s May 18 European Forum is now open for Registration

WOO’s May 18 European Forum is now open for Registration. This virtual event, focusing on but not exclusively European content. The WOO event will be free to members.

WOO names more top-level speakers for May 18 European Forum
WOO names more top-level speakers for May 18 European Forum

Justin Cochrane, CEO Europe of Clear Channel, Christian Schmalzl Co-Chief Executive Officer of Ströer Management SE and Andy Sriubas, Chief Commercial Officer of OUTFRONT Media have joined the list of speakers at WOO's European Forum on May 18.

Celebrate Earth Day with DOOH Creative
Celebrate Earth Day with DOOH Creative

OAAA has partnered with EARTHDAY.ORG to help broaden, educate, and activate the environmental movement across the globe.

New Commercial Arts co-founder James Murphy is the latest confirmed speaker, at World Out of Home Organization European Forum
New Commercial Arts co-founder James Murphy is the latest confirmed speaker, at World Out of Home Organization European Forum

James Murphy, co-founder of creative agency New Commercial Arts and before that a co-founder and CEO of adam&eveDDB, will be one of the keynote speakers at the WOO European Forum.

OOH Ad Spend in Russia 2020
OOH Ad Spend in Russia 2020

Last week the Expert commission of the ACAR (Association of the Communicative Agencies in Russia) released the ad market figures in Russia in 2020.

World Out of Home Organization boosts global footprint with  eight new members since the start of 2021
World Out of Home Organization boosts global footprint with eight new members since the start of 2021

The World Out of home Organization has increased its global representation with seven new members, three from Italy. The new members include Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria.

May 18 is first stop on World Out of Home Organization World Tour 2021/22
May 18 is first stop on World Out of Home Organization World Tour 2021/22

A virtual one-day European Regional Event, hosted from London, is the first stop on the World Out of Home Organization’s 2021/22 World Tour which will also see other events in the APAC region later in the year and Africa in early 2022.