Toronto 2020: EarlyBird ticket offer to close April 1 – social programme revealed
The EarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on April 1.
WOO to reveal new audience measurement guidelines at Toronto 2022
Audience measurement is arguably the biggest issue for any medium and the World Out of Home Organization is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27.
“Can I ask a ‘stupid’ question?” - How Creativity is Driving Client OOH Media Investment WATCH THE WEBINAR HERE
Adrian Skelton, Managing Partner at Talon and Dan Dawson, Chief Creative Officer, Grand Visual will look at how Creativity is driving Client OOH Media Investment and how recent success has encouraged clients to look at OOH in new ways.
World Out of Home Organization Ukraine member PRIME Group in plea for resistance support
WOO member PRIME Group in the Ukraine is calling for donations to help support the resistance in Ukraine against the Russian invasion. PRIME is asking for donations for military government bonds supported by the Bank of Ukraine.
WOO Global Congress EarlyBird ticket deadline is March 4
Our first EarlyEarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on March 4. These tickets are still available for members at €1000 and non-members at €1750 until next Friday 4th.
Members can download the Africa Forum Content here
We have now uploaded Videos and those presentations available from our Africa Forum held on February 3rd to the WOO Database. These are available for our members only.
Lamar Advertising joins World Out of Home Organization
Lamar Advertising Company, one of the largest out-of-home advertising companies in the world, has joined WOO. Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the US.
World Out of Home Organization signs six new members
The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.
WOO Africa Forum Overview: A range of improvements required to make the most of the continent’s immense potential.
The WOO Africa Forum --- the third event in WOO’s Grand Tour --- demonstrated the resilience of the medium in Africa but highlighted the key improvements that OOH needs to make in all the regions in order to fulfil its potential.
Registration opens for World Out of Home Organization in-person Global Congress in Toronto
Registration is now officially open for the World Out of Home Organization’s in-person Global Congress to be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai 2019.
OMG’s Celia Collins provides optimistic view of OOH in Africa but warns of challenges ahead
OMG General Manager Celia Collins highlighted opportunities and problems in African OOH in a wide ranging interview with WOO President Tom Goddard which opened this week’s virtual Africa Forum.
WOO puts OOH in Africa firmly on global media map
The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, will provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry.
WOO Africa Forum: ‘Sustainability by Design’ from JCDecaux joins programme. More Speakers announced
JCDecaux Country Managers Jennifer Kachabe (left) and Thato Pekeche (right) have joined the line-up of speakers for the World Out of Home Organization’s Africa Forum on February 3 to present ‘Sustainability by Design.’
WOO to put Africa Out of Home on global map – Forum now open for Registration
The World Out of Home Organization's first Africa Forum, to be held virtually on Thursday February 3, will provide the most in-depth focus to date on the Africa Out of Home market and its place in the global industry.
The DAMO Academy Released "Top Ten Technology Trends in 2022"
The DAMO Academy has released its “Top Ten Technology Trends in 2022,” a forecast of cutting-edge science and technology trends. ,” AI, Privacy-Preserving Computation, Cloud-Network-Device Convergence, XR Will Help OOH Development.
OMG’s Celia Collins to headline WOO Africa Forum
Omnicom Media Group’s head of Africa Celia Collins will headline the World Out of Home Organization’s Africa Forum on February 3 2022. Collins will be interviewed by WOO President Tom Goddard.
WOO's #OurSecondChance campaign highly commended in Drum Out of Home awards
A campaign by Havas Media Germany and Evolve OOH for Boss won the best global campaign at this week’s Drum Out of Home awards in London. WOO's #OurSecondChance campaign was highly commended in the category.
WOO President Tom Goddard on why Toronto 2022 is so important - for WOO and the global Out of Home industry
The World Out of Home Organization is hosting its first face-to-face Congress since Dubai 2019 in Toronto in May. WOO President Tom Goddard answers questions raised by WOO members about the event.
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