Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%
World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Hong Kong Global Congress
World Out of Home Organization President Tom Goddard has hailed what he calls "the strongest speaker line-up" to date for the WOO Annual Congress to be held in Hong Kong from June 5-7.
All of us at WOO are extremely saddened to hear of the passing of Simon Bowthorpe, International Strategy Director at Dooha Media, who fought and ultimately lost, his battle with cancer last week.
OUTFRONT Media CEO and World Out of Home Organization Vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong from June 5-7. Perion, a major player in global multi-channel advertising technology across sea
Innovation Consultant Dino Burbidge will preview and then present the 2024 World Out of Home Organization Creative and Sustainability Awards at the WOO Global Congress in Hong Kong from June 5-7.
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in Hong Kong on 6th June 2024.
Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set.
WOO CMO Richard Saturley says: "Two of the biggest issues facing Out of Home are the need to attract international and global advertisers by giving them what they need and making the medium easier to buy at scale. We couldn't have two more expert industry
Now we reconvene in Hong Kong, another new horizon as it's the first time the WOO Annual Congress has ventured to Asia although we have hosted two Asia Regional Forums in Kuala Lumpur and Bali.
The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. NOMINATIONS CLOSE ON FRIDAY MAY 17TH
JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the keynote speaker on day two of the World Out of Home Organization's Global Congress in Hong Kong from June 5-7.
WOO President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable.
The launch of New Walls ice cream this festive season presented a superior, creamy flavor experience, delighting consumers during the celebration of Eidul-Fitr.
The US and China are vying for the position of the world's biggest Out of Home market and two experts will deliver an exclusive analysis of both countries at the World Out of Home Organization Global Congress on June 5-7 in Hong Kong.
World Out of Home Organization President Tom Goddard has agreed to stay on in the role for a further period. Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request.
The WOO Awards 2024 will be presented during the next Annual Congress (June 5th -7th) in Hong Kong on the first full day of Congress - Thursday June 6th. NOMINATIONS CLOSE NEXT WEDNESDAY.
Daniel Cuende marks a landmark initiative to aid OOH companies, media agencies, and advertisers across the continent
