The OOH industry's digital shift creates exciting opportunities for advertisers to engage audiences in new and innovative ways. Digital sensors, data analytics, and machine learning enable targeted and impactful campaigns...
Ströer Management SE Co-CEO Christian Schmalzl will speak on Day 1 at the WOO's Global Congress in Lisbon from June 7-9. Schmalzl will address Congress on the theme: 'Demystifying Digital: Creating True Incremental Value for Advertisers.'
The WOO Awards 2023 will be presented during the next Annual Congress (June 7th -9th) in Lisbon on the first full day of Congress – Thursday June 8th.
The World Out of Home Organization has signed the Korean Electric Broadcasting Association as a new member of its rapidly growing OOH associations grouping.
The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and "green." OOH takes an active role in shaping urban spaces and emotionally connecting audiences with powerful messages.
The WOO Lisbon Congress is fast approaching. We are excited by the high number of registrations so far and would suggest you register as soon as possible. We are also pleased to announce that TAP Air Portugal named as the official Congress Airline.
WOO has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one a service provider
The 2023 World Outdoor Organization Global Congress will take place in Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.
WOO has signed up eight new members; four from Europe, two from Asia and one each from South and Central America. Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers.
Starting Feb. 6, China resumed outbound group travel to 20 countries, including Thailand, the Maldives, the United Arab Emirates, Russia, and New Zealand. At the same time, cross-border travel between the Chinese mainland, Hong Kong, and Macao was fully r
"The stars are aligned," World Out of Home Organization President Tom Goddard told delegates at WOO's inaugural MENA Forum (Middle East and North Africa) in Dubai this week.
In this presentation Ghada El-Kari CMO, WGroup (Hypermedia & DigitAll) will be looking at how you can already see what the global future of OOH looks like in the UAE now. This represents a futuristic vision of the positive impact of OOH on the landscape.
WOO President Tom Goddard will interview leading media owners from the MENA region on sector growth and development plans at the WOO MENA Forum in Dubai from February 15-17.
In this presentation, Chadi Farhat - Managing Director, Talon MENA and Sophie Pemberton - Group Chief Strategy Officer, Talon take a detailed look at the the Evolution and Impact of Data-Driven Strategies in OOH.
Australian Outdoor Media Association Chairman Charles Parry-Okeden shares with us the neuro science journey undertaken by the Australian OOH sector and how the innovative qualitative measure the neuro impact factor (NIF) is helping to drive sector growth.
The World Out of Home Organization has announced a high-powered ‘Sustainability in OOH’ panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday – Friday) in Dubai UAE.
The World out of Home Organization has announced six local event sponsors and exhibitors for its forthcoming MENA Forum to be held in Dubai on February 15-17.
Award-winning Havas Middle East Creative Director, writer and film director Serena Abi Aad will lead a discussion on creativity's key role in driving Out of Home success at the World Out of Home Organization MENA Forum in Dubai from February 15-17.
