World Out of Home Organization signs up ten new members from three continents
The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.
Sky Innovation Coach Dino Burbidge to lead in the presentation of this year’s WOO Creative and Technical Awards
Sky Innovation Coach Dino Burbidge will preview and then present the 2023 World Out of Home Organization Creative Awards at the WOO Global Congress in Lisbon from June 7-9.
Kinetic's Nick Parker and Mark Boidman join WOO on stage at the Lisbon Global Congress
Navigating a converging digital world is a pressing issue for digital Out of Home as the medium seeks to take advantage of the exponential growth of omni-channel marketing.
Cathy O'Connor, CEO of oOh!media, named as a speaker at WOO's Lisbon Global Congress
Cathy O'Connor, CEO of oOh!media, named as a speaker at WOO's Lisbon Global Congress
The Next Gen OOH Audience Measurement: How Digital Technology Can Transform the Industry MEMBERS CAN DOWNLOAD THE VIDEO AND THE PRESENTATION SLIDES
The OOH industry's digital shift creates exciting opportunities for advertisers to engage audiences in new and innovative ways. Digital sensors, data analytics, and machine learning enable targeted and impactful campaigns...
World Out of Home Organization announces Lisbon Congress first Speaker: Christian Schmalzl on Demystifying Digital
Ströer Management SE Co-CEO Christian Schmalzl will speak on Day 1 at the WOO's Global Congress in Lisbon from June 7-9. Schmalzl will address Congress on the theme: 'Demystifying Digital: Creating True Incremental Value for Advertisers.'
WOO members chance to make a nomination for the WOO Awards 2023 CLOSING DATE EXTENDED TO MONDAY APRIL 17TH
The WOO Awards 2023 will be presented during the next Annual Congress (June 7th -9th) in Lisbon on the first full day of Congress – Thursday June 8th.
World Out of Home Organization gains Korean Electric Broadcasting Association as a new Association member
The World Out of Home Organization has signed the Korean Electric Broadcasting Association as a new member of its rapidly growing OOH associations grouping.
WOO's new Sustainability Task Force comprises 12 expert OOH professionals from all sectors of the global industry.
The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and "green." OOH takes an active role in shaping urban spaces and emotionally connecting audiences with powerful messages.
WOO Global Congress Lisbon June 7-9. TAP Air Portugal named as official airline for the congress
The WOO Lisbon Congress is fast approaching. We are excited by the high number of registrations so far and would suggest you register as soon as possible. We are also pleased to announce that TAP Air Portugal named as the official Congress Airline.
World Out of Home Organization signs up a further seven new members
WOO has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one a service provider
World Out of Home Organization Global Congress Lisbon June 7-9.
The 2023 World Outdoor Organization Global Congress will take place in Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.
World Out of Home Organization gains eight new members from across the world. MORE TO FOLLOW IN THE NEXT FEW WEEKS
WOO has signed up eight new members; four from Europe, two from Asia and one each from South and Central America. Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers.
China's resumption of outbound group travel expected to revive the global economy recovery
Starting Feb. 6, China resumed outbound group travel to 20 countries, including Thailand, the Maldives, the United Arab Emirates, Russia, and New Zealand. At the same time, cross-border travel between the Chinese mainland, Hong Kong, and Macao was fully r
WOO president Goddard paints a glowing picture for Out of Home in booming MENA region
"The stars are aligned," World Out of Home Organization President Tom Goddard told delegates at WOO's inaugural MENA Forum (Middle East and North Africa) in Dubai this week.
The UAE: An impactful OOH Landscape
In this presentation Ghada El-Kari CMO, WGroup (Hypermedia & DigitAll) will be looking at how you can already see what the global future of OOH looks like in the UAE now. This represents a futuristic vision of the positive impact of OOH on the landscape.
WOO MENA Forum: leading media owners on OOH sector growth
WOO President Tom Goddard will interview leading media owners from the MENA region on sector growth and development plans at the WOO MENA Forum in Dubai from February 15-17.
The Evolution and Impact of Data-Driven Strategies in OOH
In this presentation, Chadi Farhat - Managing Director, Talon MENA and Sophie Pemberton - Group Chief Strategy Officer, Talon take a detailed look at the the Evolution and Impact of Data-Driven Strategies in OOH.
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