In this presentation, Chadi Farhat - Managing Director, Talon MENA and Sophie Pemberton - Group Chief Strategy Officer, Talon take a detailed look at the the Evolution and Impact of Data-Driven Strategies in OOH.
Australian Outdoor Media Association Chairman Charles Parry-Okeden shares with us the neuro science journey undertaken by the Australian OOH sector and how the innovative qualitative measure the neuro impact factor (NIF) is helping to drive sector growth.
The World Out of Home Organization has announced a high-powered ‘Sustainability in OOH’ panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday – Friday) in Dubai UAE.
The World out of Home Organization has announced six local event sponsors and exhibitors for its forthcoming MENA Forum to be held in Dubai on February 15-17.
Award-winning Havas Middle East Creative Director, writer and film director Serena Abi Aad will lead a discussion on creativity's key role in driving Out of Home success at the World Out of Home Organization MENA Forum in Dubai from February 15-17.
Recent tech advancements have transformed the out-of-home industry to be even more targeted, flexible, creative and measurable than ever. n this webinar, Vistar shares insight into the key tech trends you need to be aware of.
The World Out of Home Organization is hosting its first face-to-face MENA Forum in Dubai from February 15-17. WOO President Tom Goddard explains why the event is so important.
The World Out of Home Organization has announced a top Audience Measurement panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.
The World Out of Home Organization has named Elda Choucair, CEO of Omnicom Media Group MENA as the first day keynote speaker for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.
China announced late Monday that travelers will no longer need to quarantine upon arrival on the mainland starting Jan. 8. The changes end the bulk of the most restrictive measures that China had imposed for nearly three years under its zero-Covid policy.
JCDecaux chief Data Officer François-Xavier Pierrel will deliver the Keynote Address on day 2 of the World Out of Organization in-person MENA Forum which will be held in Dubai from February 15-17
The Research Effectiveness Awards are all about identifying outstanding contributions to research that make a notable difference to business and social policy planning performance. Ipsos clinched the coveted award for Technology and Innovation.
The World Out of Home Organization is creating a Global Sustainability Task Force of hand-picked expert practitioners from all sides of the global industry. The Task Force will be led by blowUP media CEO and WOO board member Katrin Robertson.
The advertising company with more than 26 years in the market and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City.
The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city. The Congress includes an opening reception, one and a half days of presentations.
WOO's first in-person MENA Forum will take place February 15-17, 2023 (Wednesday - Friday) in Dubai UAE. This follows WOO's first post-pandemic in-person Global Congress in Toronto and our first in-Person APAC Forum in Kuala Lumpur in October.
On November 4, a virtual meeting was held in which different chambers of advertising companies dedicated to OOH communication from all over the country participated, and after which it was agreed to create the so-called “Federal OOH Table ”.
After a rigorous tender process Outdoor Media AS, the Norwegian Outdoor Media Industry body comprising of Clear Channel, JCDecaux, and Ocean Outdoor has selected Ipsos to build a new set of Out of Home audience metrics for the industry.
