News from WOO - Out of home advertising

WOO President's Annual Update from the 2020 General Assembly
WOO President's Annual Update from the 2020 General Assembly

It is somewhat poignant that this week we were scheduled to be in Toronto, participating in the WOO Congress

Out of Home specialist agencies plan for recovery in a changed world
Out of Home specialist agencies plan for recovery in a changed world

UK Out of Home media owner Ocean Outdoor gathered together the leaders of the UK’s biggest OOH specialist agencies for a webinar to discuss their experience of the crisis and plans for recovery.

World Out of Home Organization expands footprint in China
World Out of Home Organization expands footprint in China

The World Out of Home Organization (WOO) has expanded its membership and network in China with new member companies and the China Advertising Association (CAA) as a national association member.

Global Out of Home Media Industry Extends Covid-19 Fundraising Initiative As #SendingLove Takes the World by Storm
Global Out of Home Media Industry Extends Covid-19 Fundraising Initiative As #SendingLove Takes the World by Storm

#SendingLove the world’s largest UGC powered digital out of home campaign, worth $15 million in total media value, is set to extend through to mid-June.

CHINA: A new OOH media network spawn by China Advertising Association
CHINA: A new OOH media network spawn by China Advertising Association

The epidemic has a great impact on the world, and outdoor advertising companies across China are also struggling.

WOO Media Owners webinar hears of ‘Nike-shaped’ recovery
WOO Media Owners webinar hears of ‘Nike-shaped’ recovery

Recessions and recoveries come in various shapes and sizes - V-shaped, U-shaped, even bath-shaped (as Sir Martin Sorrell famously called the 2008 one.)

Talon is #SendingLove across the globe in world’s largest user-generated DOOH campaign - facilitated by WOO
Talon is #SendingLove across the globe in world’s largest user-generated DOOH campaign - facilitated by WOO

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.

WOO Associations webinar hears encouraging news on recovering traffic levels
WOO Associations webinar hears encouraging news on recovering traffic levels

There is growing evidence from round the world - from Geopath in the US and also including Canada, Ireland and the UK - that traffic levels have begun to recover as countries prepare to exit the Covid-19 lockdown.

OAAA President Anna Bager to join World Out of Home Organization board
OAAA President Anna Bager to join World Out of Home Organization board

Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board.

CHINA: Shanghai accelerated economic recovery after the epidemic and launched 55 Shopping Festival
CHINA: Shanghai accelerated economic recovery after the epidemic and launched 55 Shopping Festival

After the epidemic is under control and the city is gradually unsealed, stimulating economic recovery is the top priority.

First World Out of Home Organization media owners webinar discusses prospects for a gradual market recovery
First World Out of Home Organization media owners webinar discusses prospects for a gradual market recovery

The first WOO media owners webinar comprised of 32 representatives from Out of Home companies worldwide

Clear Media, China’s largest bus-shelter vendor, was acquired by a consortium at a premium.
Clear Media, China’s largest bus-shelter vendor, was acquired by a consortium at a premium.

Clear Media, the largest bus shelter media operator in China, has been acquired by a consortium of investors, driven by the existing Clear Media management team

World Out of Home Organization canvasses Coronavirus experience and viewpoints from OOH associations worldwide
World Out of Home Organization canvasses Coronavirus experience and viewpoints from OOH associations worldwide

The third now fortnightly World Out of Home Organization conference call with national and other Out of Home associations took place on Thursday April 16.

World Out of Home Organization Congress re-scheduled for May 2021 in Toronto
World Out of Home Organization Congress re-scheduled for May 2021 in Toronto

The World Out of Home Organization annual Congress - cancelled in 2020 because of the Covid-19 outbreak - is re-scheduled for 2021 at the same venue - Sheraton Centre Toronto Hotel - from May 12-14 2021.

Pierpaolo Micheletti – Obituary
Pierpaolo Micheletti – Obituary

We were saddened this week to learn of the death of one of the leading lights of the Italian advertising industry, Pierpaolo Micheletti.

Out of Home associations across the world join to fight the virus and plot a course for the return to normality.
Out of Home associations across the world join to fight the virus and plot a course for the return to normality.

The World Out of Home Organization’s global conference call initiative for national associations took place this week