News from WOO - Out of home advertising

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign
World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign

The World Out of Home Organization has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases.

WOO supports new pro-bono Grace Blue initiative to support displaced talent and industry hiring

Global executive search company Grace Blue has launched Grace Blue Transition to support industry talent and hiring initiatives amid Covid-19.

WOO Executive Director John Ellery announces retirement
WOO Executive Director John Ellery announces retirement

World Out of Home Organization Executive Director John Ellery is to retire in July.

Keep up to date with Out of Home via the WOO Database
Keep up to date with Out of Home via the WOO Database

The WOO Database is an invaluable resource for WOO member companies, associations and their employees and contains a wide range of data on the Out of Home Industry worldwide

ISLE, Asia's largest int’l LED exhibition is determined to restart on August 31
ISLE, Asia's largest int’l LED exhibition is determined to restart on August 31

The pandemic has caused the global trade shows and forums cancelled or postponed.

WOO President's Annual Update from the 2020 General Assembly
WOO President's Annual Update from the 2020 General Assembly

It is somewhat poignant that this week we were scheduled to be in Toronto, participating in the WOO Congress

Out of Home specialist agencies plan for recovery in a changed world
Out of Home specialist agencies plan for recovery in a changed world

UK Out of Home media owner Ocean Outdoor gathered together the leaders of the UK’s biggest OOH specialist agencies for a webinar to discuss their experience of the crisis and plans for recovery.

World Out of Home Organization expands footprint in China
World Out of Home Organization expands footprint in China

The World Out of Home Organization (WOO) has expanded its membership and network in China with new member companies and the China Advertising Association (CAA) as a national association member.

Global Out of Home Media Industry Extends Covid-19 Fundraising Initiative As #SendingLove Takes the World by Storm
Global Out of Home Media Industry Extends Covid-19 Fundraising Initiative As #SendingLove Takes the World by Storm

#SendingLove the world’s largest UGC powered digital out of home campaign, worth $15 million in total media value, is set to extend through to mid-June.

CHINA: A new OOH media network spawn by China Advertising Association
CHINA: A new OOH media network spawn by China Advertising Association

The epidemic has a great impact on the world, and outdoor advertising companies across China are also struggling.

WOO Media Owners webinar hears of ‘Nike-shaped’ recovery
WOO Media Owners webinar hears of ‘Nike-shaped’ recovery

Recessions and recoveries come in various shapes and sizes - V-shaped, U-shaped, even bath-shaped (as Sir Martin Sorrell famously called the 2008 one.)

Talon is #SendingLove across the globe in world’s largest user-generated DOOH campaign - facilitated by WOO
Talon is #SendingLove across the globe in world’s largest user-generated DOOH campaign - facilitated by WOO

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.

WOO Associations webinar hears encouraging news on recovering traffic levels
WOO Associations webinar hears encouraging news on recovering traffic levels

There is growing evidence from round the world - from Geopath in the US and also including Canada, Ireland and the UK - that traffic levels have begun to recover as countries prepare to exit the Covid-19 lockdown.

OAAA President Anna Bager to join World Out of Home Organization board
OAAA President Anna Bager to join World Out of Home Organization board

Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board.

CHINA: Shanghai accelerated economic recovery after the epidemic and launched 55 Shopping Festival
CHINA: Shanghai accelerated economic recovery after the epidemic and launched 55 Shopping Festival

After the epidemic is under control and the city is gradually unsealed, stimulating economic recovery is the top priority.