News from WOO - Out of home advertising

WOO President Tom Goddard to interview Sir Martin Sorrell at FOROalooh!live
WOO President Tom Goddard to interview Sir Martin Sorrell at FOROalooh!live

World Out of Home Organization President Tom Goddard will interview S4 Capital Executive Chairman and WPP founder Sir Martin Sorrell

China - Travel Rebounds Over China’s Golden Week
China - Travel Rebounds Over China’s Golden Week

Since China's 2020 annual Spring Festival travel rush this year, the Chinese tourism market has fallen sharply due to the Covid-19 epidemic.

WOO global call hears of need for flexibility as advertiser caution leads to short term market
WOO global call hears of need for flexibility as advertiser caution leads to short term market

Flexibility, in particular the ability to act short term, is the key to unlocking ad budgets according to the latest global WOO call among media owners and national associations.

84 Hours of Meetings for the OOH Industry in Latin America
84 Hours of Meetings for the OOH Industry in Latin America

The longest meeting in the history of OOH will bring together the entire outdoor advertising market in Latin America for eight days of permanent connection.

Keep up to date with Out of Home via the WOO Database
Keep up to date with Out of Home via the WOO Database

The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.

Maite Rodríguez elected new president of LaFEDE-Aepe
Maite Rodríguez elected new president of LaFEDE-Aepe

Maite Rodríguez, Clear Channel's General Director of Sales, Marketing and Products, has been appointed President of La FEDE-Aepe, the OOH branch of La FEDE, by the unanimous vote of those attending its plenary meeting held on September 15th.

All Out of Home in one single meeting. ALOOH Live Forum 2020.
All Out of Home in one single meeting. ALOOH Live Forum 2020.

The longest meeting in the history of OOH will bring together the entire market for outdoor advertising in Latin America for eight days of permanent connection.

CHINA: Creative outdoor advertising with nature as the background proves successful receiving an enthusiastic consumer response
CHINA: Creative outdoor advertising with nature as the background proves successful receiving an enthusiastic consumer response

Yeation is a self-operated e-commerce brand under NetEase's original life category. Yeation always believes that good things don’t need to be modified and hopes to introduce a new glacier water products to more consumers.

World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m
World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m

The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched.

WOO #OurSecondChance campaign straddles the world
WOO #OurSecondChance campaign straddles the world

The World Out of Home Organization’s #OurSecondChance campaign is now running in well over 50 countries worldwide, putting it well on track to be the global Out of Home industry’s biggest-ever campaign.

WOO President Tom Goddard presents to the China Outdoor Advertising Forum as it to seeks a road to recovery
WOO President Tom Goddard presents to the China Outdoor Advertising Forum as it to seeks a road to recovery

On August 20th and 21st, "2020 China Outdoor Advertising Forum" hosted by the China Advertising Association was successfully held in Taiyuan, Shanxi.

Out of Home industry responds to crisis in Lebanon following Beirut explosion
Out of Home industry responds to crisis in Lebanon following Beirut explosion

"We appeal to all our friends in the global Out of Home community - even as we're all still suffering from the pandemic - to donate generously as individuals and companies to the various bodies, including Caritas, helping us get back on our feet."

Primedia Outdoor proudly supports #OurSecondChance, the world’s biggest Digital OOH campaign to date
Primedia Outdoor proudly supports #OurSecondChance, the world’s biggest Digital OOH campaign to date

Primedia Outdoor joined many other Out of Home media owners from across the world in support of the new global digital Out of Home (DOOH) campaign from The World Out of Home Organisation (WOO).

Russia joins the world's largest OOH campaign #OurSecondChance 
Russia joins the world's largest OOH campaign #OurSecondChance 

Russian media owners Russ Outdoor, TMG and LBL, supported by the ACAR and NAVC Associations represent Russia in the global Out of Home campaign #OurSecondChance from the The World Out of Home Organization (WOO). 

CHINA: Epidemic and summer vacation prompts online English learning products to expand advertising efforts
CHINA: Epidemic and summer vacation prompts online English learning products to expand advertising efforts

As the summer vacation is approaching, with the gradual release of the COVID-19 epidemic, online education is booming, and all brands are involved in brand marketing competitions for recruiting new students and draining traffic.

Global Out of Home industry leaders' message to advertisers: Audiences are coming back
Global Out of Home industry leaders' message to advertisers: Audiences are coming back

World Out of Home industry leaders from Australia, the UK, US and Germany have revealed that audiences are returning to public spaces despite ongoing challenges from COVID-19, and that they anticipate improved market fundamentals in coming months.