The association was founded in August 2011 and the ROAA will address the need for Romanian outdoor companies to constructively help them to develop and grow using recognised standards.
The founding members of ROAA are the main Romanian outdoor contractors:
Euromedia and Betacons - Part of the Austrian group Epamedia
International Affichage Romania - member of Affichage Holding News
Outdoor Romania - part of News Outdoor Group.
ROAA will be managed, in its first year of activity, by Raluca Grigorescu, Chief Operating Officer of News Outdoor Romania.Among the objectives ROAA was founded for are developing and promoting standards of quality recognized by all its members and share of know-how in order to improve individual efficiency, the capacity to adapt to market's changes and competition with other advertising channels and, not least, insuring the best services.
The starting projects of ROAA involve an evaluation of the outdoor panels according to the criteria accepted by all its members and monitoring the advertising spending for this medium.
