It will be the first time digital outdoor advertising has been available at the Eurostar terminal at St Pancras International since the high-speed service to mainland Europe moved to the station in 2007.
Under the five-year contract, JCDecaux Airport intends to install and sell advertising on 32 40-inch screens in the departures lounge of the Eurostar terminal and four 70-inch screens in the arrivals area. JCDecaux already has the contract to sell outdoor advertising within the main St Pancras International Station.
James Cheesewright, chief financial officer for Eurostar International, said: "St Pancras International has been our iconic London home for four years and we are delighted to announce JCDecaux Airport as our first digital advertising supplier. "We were impressed by JCDecaux's experience of working with other transport hubs and we’re confident that they’ll provide Eurostar passengers with well-designed advertising that will enhance the customer experience."
JCDecaux has already started to install the digital sites and expects them to be in situ by the end of 2011.
