Representatives from the World Out of Home Organization (WOO) addressed delegates at the China Outdoor Ad Forum for the first time in August.
The China Outdoor Ad Forum is an important annual event of the China Advertising Association and is supported by several major industry and national bodies.
WOO President Tom Goddard and General Secretary Mark Flys addressed over 700 attendees from all sectors of the Chinese advertising market in Quinhuangdao City, Hebei province, where they also formally welcomed the CAA into membership and presented senior dignitaries with a framed membership certificate to mark the special occasion.
President Goddard says: “China is the 2nd largest Out of Home market in the world, pioneering many developments that are changing the Out of Home landscape.
At WOO we’re very grateful for the opportunity to address China Outdoor Ad Forum delegates for the first time, not just to present our view of the industry and what WOO stands for but also to build closer relationships and encourage new members from the region to join.
Delegates from China have become increasing and welcome participants at the WOO Annual Congress and by working together we can make Out of Home an even more potent force in worldwide media.
We look forward to welcoming a further strong Chinese delegation at our 2020 Congress in Toronto on 3rd to 5th of June”.