World Out of Home Organization President Tom Goddard joined more than 250 delegates at the second Alooh! Forum, organised by the Latin American Association of Out of Home in Buenos Aires on September 25, 26 and 27. Goddard said: “This is my second Alooh !Forum and it’s great see how the organisation has grown in the last year both in size and confidence. “WOO is proud to have Alooh! as a member and to be able support this dynamic young organisation as it establishes it’s important place and role in Latin American Out of Home.”
In his presentation Goddard spoke of Out of Home as “the Renaissance Medium,” emphasising its ability to thrive in a digital dominated advertising world. Out of Home, he said, had moved from classic static posters via digital to a data-enhanced medium which has enabled it to grow faster than any other advertising medium with the exception of mobile internet.
Goddard also focused on WOO’s mission to help establish Best Practice in the industry, championing Out of Home to the marketing community and provide support for national OOH associations and stakeholders from all sides of the industry. He concluded by extending an invitation to all delegates to WOO’s next Congress in Toronto June 3-5, 2020.