FEPE Out of Home News 5th November 2015

FEPE Out of Home News 5th November 2015

 

EUROPE NEWS

UK: Eye Airports and Airport Media reach collaborative agreement for the early transfer of Gatwick Airport’s Media Sales to Airport Media Ltd

Entire Eye London team to move across to Airport Media immediately

Airport Media and Eye Airports are pleased to announce they have reached a collaborative agreement that will see Airport Media take over the running and full operations of Gatwick Airport’ Media Sales, with immediate effect. This agreement will facilitate the entire Eye Airports London team, including Sales Director, Ged Weston and Operations & Development Director, Mark James, transferring over to Airport Media, to be led once again by Sarah Parkes.

Sarah will remain involved with DigiCom OOH and will hold a dual Managing Director role across both companies. Whilst the two companies will share resource the sales teams will be separate in order to maintain a 'pure play focus' for both brands.

This development comes straight after Airport Media's recent appointment by Manchester Airport Group, to handle and operate their four Airports; Manchester; Stansted; East Midlands and; Bournemouth. All bookings at these facilities became Airport Media’s responsibility as of October 1st.

Airport Media was set up by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, as a new sales and management operation. Bringing a fresh and innovative approach, Airport Media will offer a digital-centric premium media service, for major airports in the UK.

Tom Goddard, Chairman of Airport Media, said: “The early transfer of Gatwick Airport will enable Airport Media to fast track the launch of its exciting new offering. We are delighted to welcome the whole team on board under Sarah’s leadership. Sarah brings her expertise and knowledge of the airport environment underpinning Airport Media’s commitment to creating a premium, digital-centric media offering.”

Andrew Walker, CEO of Eye Airports commented about the transition: “I am proud of the impact that Eye Airports has made on the UK airport advertising industry, and pleased the early transfer of Gatwick’s Media Sales to Airport Media will allow the team to build on what we have already achieved. This will allow Eye Airports to focus on its historical specialty - developing the airport advertising opportunities at most of the UK regional airports.”

France: PRISMA CHINA opens to the world!

Prismaflex International held its group seminar in the brand new Shenzhen, China, factory on October 12 to 16 of this year.

It was a wonderful opportunity for all the subsidiary managers to tour the production premises of the PRISMATRONIC LED modules, for the very first time for some of them!

The objective of the meeting at the new PRISMA CHINA was twofold: training and information for the subsidiaries / a discovery tour of the site for key clients.

Team training and information With, on the seminar’s menu: an update on the group’s situation and strategic axes, sharing best practices … all in an informative and friendly atmosphere to promote the quality and cohesion of the multicultural teams.

Discovery tour of the site for key clients For the last two days of the seminar, Prismaflex International invited its key clients to come and discover the new LED production unit.

The event was extremely successful and attended by numerous clients from all around the world! No doubt about it, the two weeks were a great time for learning and meeting clients and colleagues alike!

For further information, visit our website: www.prismaflex.com

UK: C40 Debuts Global Pro Bono Ad Campaign to Highlight Climate Action in Megacities

#CitiesAreKey video ad featured on large digital billboard in London’s iconic Piccadilly Circus

This week the C40 Cities Climate Leadership Group (C40) debuted its first ad for #CitiesAreKey, a global pro bono advertising campaign designed to underscore the leadership role mayors and urban citizens are playing to tackle climate change on the road to the international climate talks in Paris, and beyond.

To kick off the campaign, a 30-second animated video broadcast today on Clear Channel Outdoor’s (CCO) iconic Piccadilly One digital billboard site in London’s Piccadilly Circus, which reaches an estimated 2 million people every week.

On site to launch the video was Matthew Pencharz, Deputy Mayor of London for Environment & Energy, and William Eccleshare, Chairman & CEO, Clear Channel International. The video showcases the 10,000 climate actions that C40 cities are taking – actions such as creating bike lanes and planting trees – which directly impact and benefit urban citizens by making cities more livable.

“It is vitally important that our world cities continue to work closely together to implement positive changes to tackle climate change,” said Mayor of London Boris Johnson. “It is fitting that the new C40 advert is being launched in the heart of London where we will shortly deliver the world’s first Ultra Low Emission Zone as part of our ambitious plans in the capital to lower pollution and reduce emissions.”

The billboard space is provided on a pro bono basis courtesy of Clear Channel Outdoor, a C40 partner on the campaign. CCO will also continue to run the campaign throughout many C40 member cities via its international network of digital outdoor screens in such cities as Barcelona, Madrid, New York, and Rio de Janeiro in the lead-up to COP21 in Paris.

“Outdoor advertising has long formed the fabric of urban environments, but thanks to digital and interactive technology, it now provides a vital communication channel that enables cities to better engage with its citizens and improve city life,” said William Eccleshare, Chairman & CEO, Clear Channel International. “We’re delighted to support the launch of C40’s #CitiesAreKey global ad campaign by debuting their new ad on our Piccadilly One screen and highlighting this vital cause to millions of people in the world’s major cities via our sites.”

“By partnering with leaders in the advertising and creative industry, C40 is able to show the world what we mayors already know well – that cities and their citizens are key to tackling climate change,” said C40 Chair, Rio de Janeiro Mayor Eduardo Paes. “This campaign allows us to engage city leaders and their citizens with our message in a unique and exciting way, and celebrate their efforts in making our planet a healthier, safer and more prosperous place to live.”

Other sponsoring and creative partners on the #CitiesAreKey effort include International Advertising Association (IAA) and DM9 Jayme SyFu (DM9).

#CitiesAreKey builds upon C40’s existing campaign launched in June of this year on the iconic ‘Grand Screen’ digital billboard at Cannes Lions International Festival of Creativity.

In addition to digital billboards, the campaign will be featured in print and television ads, and rolled out on a variety of digital and social media platforms using the hashtag #CitiesAreKey.

For updates about the campaign, follow the hashtag #CitesAreKey and follow @c40cities, @IAA_Global and @dm9js on Twitter.

To watch the 30-second #CitiesAreKey global video spot, please visit: here

UK: Meet Arni – The Star of The First 5-Second Comic Strip for People On The Move

The story of a small Norwegian bird called Arni is set to add enchantment to the Christmas rush this year, as digital screens across the UK will be transformed into a giant comic strip, bringing the latest action-packed instalment to the public each day. ‘Arni’s Epic Adventures’ will be broadcast across mall, rail and roadside screens from 2-30 November. Arni will also be tweeting updates via @ArniBird.

This is the first graphic arts story commissioned for digital screens, and features the adventures of Arni, a baby Norwegian Pine Gros who is swept away when his tree is felled. The tale will unfold one day at a time across thousands of digital screens, showing the little bird’s perilous journey clinging on to his tree, via landmarks such as the Angel of the North until he arrives in London in time for Christmas.

The project – the first of its kind – was commissioned by the Editorial division of Outdoor advertising company JCDecaux, working with the award-winning comic book author and illustrator Garen Ewing.

Garen Ewing, whose work, ‘The Rainbow Orchid’ won the British Comic Awards in 2013, created ‘Arni’s Epic Adventures’ specifically for the screen network. Each day’s creative has been designed to be viewed by audiences for 5, 6 or 20 seconds at a time

Garen Ewing said: “It’s not every day that you get a brief to create a new character, that’s got to be engaging in 5 or 6 second bursts, but doesn’t lose people if they miss one or two installments. I’m very proud to have created the first comic strip designed for digital screens and as an artist this is a powerful platform for my work. I think Arni is a universal story of endurance and triumph over the odds, which will particularly resonate with the travelling and shopping public during the festive period.”

Russell Gower, Creative Director of JCDecaux’s Content Division explained: “This is a world first – creating a comic strip narrative that develops day-by-day across our digital network. This is the first comic strip designed to entertain busy people on the move and we are delighted to have secured the talents of artist Garen Ewing. Because our screens reach 50% of the UK population, we knew we had the opportunity to try something completely new that we hope will capture the imagination of the public.”

The first installment of the story will be on screens on Monday November 2 with a new creative each day throughout November. Fans of Arni can catch up on any missed episodes by checking out Beframeus on Facebook or @Beframeus or by following @Arni.

UK: Line-Up for Capital's Jingle Bell Ball Announced in Real Time on Outdoor Plus Screens

Capital and Outdoor Plus are partnering to announce the line up for Capital’s Jingle Bell Ball with Coca-Cola live on digital screens across London, on Wednesday 4th and Thursday 5th November.

In a first for digital out of home, news of the line-up for the legendary two-day event will be broadcast live across 13 Outdoor Plus screens to coincide with the reveal of who will perform at the Jingle Bell Ball on the Capital Breakfast Show.

Outdoor Plus’ screens will show a countdown at intervals until each announcement is made. As each artist is revealed live on air, the digital screens will relay the news to Londoners at iconic sites across the city, including the Euston Road Underpass and Vauxhall Cross.

Jonathan Lewis, managing director at Outdoor Plus, said: “We’re delighted to be working with Capital to deliver the Jingle Bell Ball line-up announcement. This activity illustrates that DOOH is becoming an increasingly relevant communications channel for brands wanting to make a direct, instant and far-reaching impact – this has never been done before, so it’s really exciting.”

Adam Johnson, director of marketing at Global, said: “Capital’s Jingle Bell Ball with Coca-Cola is always a hugely popular sell-out event. Broadcasting the line-up at the busiest London hotspots via digital screens adds another dimension to the big reveal, allowing us to deliver the news as it happens.”

UK: Google is bringing DoubleClick to billboard ads for the first time — which could be huge for outdoor advertising

Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time.

It's a really significant move for Google and for the outdoor advertising industry.

There are no plans to roll the capability out beyond this initial test yet. But if the project proves successful, advertisers might soon be able to buy billboard ads using Google's DoubleClick technology, which will pull in historical and real-time data signals — including audience, weather, travel information, sporting events, and scores — to decide which creative messages to display, which billboards to display them on, and the best time for them to run.

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them.

The concept of programmatic out-of-home advertising isn't brand new. A number of ad tech companies including Xaxis, Rubicon Project, and TubeMogul have recently launched programmatic out-of-home offerings. But what makes this trial different is that it's Google's DoubleClick, which dominates the internet display advertising market. Practically every advertiser uses DoubleClick, and now they could soon be using it to manage their outdoor advertising too.

Another differentiator is that Google has been trialing programmatic billboards at some of the UK's most sought-after out-of-home locations including at London's Waterloo Station, Euston Road, and the Vauxhall roundabout.

Full article here

UK: Outsmart and IPAO launch data tool to boost confidence in outdoor ads

Outsmart, the marketing body for the out-of-home advertising industry, and the IPA's outdoor specialists have launched a new data-led tool for outdoor advertisers.

The data management application, called Space, is designed to store, categorise and standardise every piece of OOH inventory within the UK market.

The IPAO and Outsmart believe Space will offer advertisers more information about historical competitive data and the geographical placement of outdoor ads.

The database registers 500,000 outdoor frames, each with a unique identification code, which gleans from each site information about production requirements or mobile touchpoint references. It also gives the user access to audience data, from Route Research, and can calculate a site’s proximity to socially sensitive locations (such as schools), for which some ads may require a restriction.

Alan Brydon, the chief executive at Outsmart, said: "This is an example of best-in-class collaboration across the out-of-home industry. "It gives us an excellent platform from which to develop the increasing requirement for data management and exchange, which will continue to give brands the confidence to embrace out-of-home."

In September, the Outdoor Media Centre rebranded to Outsmart and its team is being expanded by Brydon to include a full-time team of ten.

Source

AMERICAS NEWS

USA: OUTFRONT Media Launches “On Smart Media”

New technology platform includes digital and mobile solutions

OUTFRONT Media Inc. today introduces its new advanced digital technology platform, branded OUTFRONT ON Smart Media. ON Smart Media leverages patent-pending addressable displays, cloud distribution, engaging content capabilities and a unique app-driven infrastructure that combines the precision of digital marketing with the impact of out-of-home.

“As a tech driven media company we are building solutions for advertisers that are relevant, engaging, useful and always on,” said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. “In an increasingly complex and evolving media world, OUTFRONT is leading the transformation of out of home environments with new technologies to deliver meaningful consumer experiences that drive incremental value for our clients.”

OUTFRONT Media’s cloud-based, app-driven technology is currently being used in the new 34th Street-Hudson Yards station in New York City, and is the first product initiative under the new OUTFRONT ON Smart Media platform. This technology, leveraged by OUTFRONT Media’s exclusive partnership with start-up Videri, will soon be migrating to OUTFRONT Media’s outdoor inventory including transit, spectacular, and PRIME locations.

The second product set now being introduced by OUTFRONT is the OUTFRONT Mobile Network, which will provide an array of custom solutions including geofencing, Wi-Fi, and beacons. The initial deployment will include location-based mobile marketing solutions through a custom geo-fencing solution powered by xAd, a leader in location-based marketing, which enables marketers to reach the right people based on the real places they visit every day.

"We believe that the integration between mobile and out-of-home is an important next step in connecting advertisers to their intended audiences,” said Male. “Mobile integrations provide more feedback to advertisers and bring together a one-to-many medium with enhanced targeting and one to one interactions. This is the first of several products within the OUTFRONT Mobile Network that will help us understand our customer and their needs down to a hyper-focused level.”

Dipanshu “D” Sharma, CEO and Founder at xAd, explained, “Location provides the real-time context that advertisers need. Combining the precision and scale of real-time location with the impact of OUTFRONT’s media gives advertisers the ability to provide tailored messages at local and national scale, and the ability to go far beyond views or clicks to real business results.”

Through xAd’s patented location-based marketing platform, OUTFRONT Media clients can create custom geo-fences around an advertising placement to reach mobile users with dynamic mobile creative. This precise geotargeting technology enables marketers to reach audiences with localized messages at national scale, reinforce campaigns with sequential messages, and measure more significant business results. Through this partnership, OUTFRONT Media enables advertisers to determine whether someone who received mobile ads nearby the advertising placement engaged with the ad or even visited the physical store, directly correlating how advertising drives real-world results.

For more information, go to: OUTFRONT ON Smart Media Website

Latin America: OUTFRONT Media and JCDecaux Sign a Purchase and Sale Agreement for the Latin America Business of OUTFRONT Media

OUTFRONT Media Inc. and JCDecaux SA announced this week that they have entered into an agreement to sell the Latin America business of OUTFRONT Media to JCDecaux Latin America / Corameq, which is 85% owned by JCDecaux SA.

The purchase price is $82 million cash, subject to working capital and indebtedness adjustments. The transaction is expected to close in the first half of 2016, subject to customary closing conditions including regulatory approval.

As of December 31, 2014, OUTFRONT Media's Latin America business operated 11,390 total displays across Mexico, Chile, Uruguay, Brazil and Argentina, mainly in the large format and bus advertising segment. Revenues for the year ended December 31, 2014 were $72.5 million.

Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media, said:

"The sale of our Latin America business is firmly in line with our strategy to increase focus on markets where we maintain a leadership position. Our operations will be in excellent hands under JCDecaux's stewardship."

Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, said:

"The acquisition of OUTFRONT Media's Latin America business is a key milestone in our development on this continent, strengthening our No. 1 outdoor advertising position in the region with a strong platform to further accelerate our investment and development based on internal and external growth opportunities. With more than 55,000 advertising displays in Latin America, JCDecaux will even better serve cities and citizens, while providing exceptional visibility to the advertisers and their brands in 29 cities of more than one million inhabitants. In this unprecedented period of consolidation in Latin America, JCDecaux will be pleased to welcome OUTFRONT Media Latin America teams as the great work that has been performed to date will be key to continue growing in the different countries."

The acquisition of OUTFRONT Media's Latin America business is a strategic move for JCDecaux as it will reinforce significantly its leading position in Mexico, the 15th largest economy worldwide and the 2nd in Latin America, and consolidate the very fragmented Latin America Outdoor Advertising market with great opportunities to accelerate the ongoing digitalization of outdoor media assets. With this acquisition, JCDecaux will confirm its number one position in Brazil and Chile and will become the market leader in Uruguay. The Group will be present in the 10 wealthiest cities in Latin America: Sao Paulo, Mexico City, Buenos Aires, Rio de Janeiro, Santiago, Bogota, Lima, Brasilia, Monterrey and Guadalajara.

Subsequent to the close of the transaction, OUTFRONT's international business will consist exclusively of its operations in Canada where, as of December 31, 2014, it operated 5,984 displays, including the Street Furniture operations in Vancouver in partnership with JCDecaux, and generated revenues of $82.5 million for the year ended December 31, 2014.

Citigroup Global Markets Inc. is acting as financial advisor and Cravath, Swaine & Moore LLP is acting as legal advisor to OUTFRONT Media Inc.

Source

USA: Christie chooses Ayuda for its Cinema Lobby Experiential Network

Ayuda Media Systems announced today that Christie® Experiential Networks® (CEN) has implemented the Ayuda Platform to manage all aspects of its media sales, operations, digital and experiential ad-serving strategies across the USA.

CEN will leverage the Ayuda Platform to continue growing its nationwide footprint to more than 2000 cinemas nationwide, which would represent 94% DMA coverage. The Ayuda Platform will power all of CEN’s engaging advertising offerings such as user-driven video walls, multi-sided immersive environments, and high-impact Hero Walls, in addition to seamlessly powering digital menu boards, directional and box-office signage in all CEN locations.

“CEN offers advertisers a premium large-scale network of refined, multi-platform digital experiences for the consumer,” noted Kevin Romano, Senior Director, Christie Global Media Networks,. “Ayuda’s platform touches every part of our business, from sales apps that our salesforce will use to make it easier to help our customers plan and buy targeted audiences, to advertising contract management, digital ad serving and menu board control, as well as back-office finance applications.

In Ayuda we have selected a true partner that not only provides us with a reliable platform to manage all of our digital advertising offerings, but one that empowers CEN to provide next-generation immersive experiences. Through Ayuda we look forward to offering our advertisers the ability to programmatically buy and execute campaigns.”

Daniel Fleischer, Ayuda’s Vice President of Global Business Development, adds: “What’s extremely exciting about the privilege of working with Christie is the immense drive their team demonstrates in delivering an unparalleled, premium experience for advertisers using the best technologies.

CEN truly showcases the value of the cinema lobby as a premium advertising venue. With long dwell times and rich audience data available, CEN offers advertisers, studios, and audiences incredibly engaging next-gen experiences such as interactive games, mobile integration, and high impact positioning with the potential to offer either one-to-many or one-to-one targeted campaigns based on the location of the audience within the lobby.

Ayuda’s Data Science team will also help CEN leverage real-time and Big Data sources to programmatically deliver campaigns, further showcasing the tremendous advertising potential of the cinema lobby.”

USA: BroadSign International and A2aMEDIA Welcome New York Digital Signage Week Participants in Times Square

New 7,200 square foot digital display will target audience through dayparting.

New York, NY. November 2, 2015. A2aMEDIA, a turnkey solutions provider in the large scale DOOH sector, is using its newest display in Times Square to greet New York Digital Signage Week participants.

Situated on the exterior of the DoubleTree Suites Hotel by Hilton Hotel New York City – Times Square, the A2aMEDIA 7,200 square foot digital display was built by Panasonic and is powered by BroadSign International, LLC’s automated digital signage software.

It was installed late October to generate engaging experiences for exceptional brands in a highly visible location.

A2aMEDIA will use dayparting to target the DOOH community attending the DPAA Video Everywhere Summit and DailyDOOH Investor Conference on November 3 and 4, respectively.

The venues of both events are one block away from the display site.

The spot will play on the towering display, also featuring high-profile campaigns by brands such as Disney, The Daily Show, Panasonic, UnReal Brands, Doubletree Hotel and Express Pros.

AFRICA NEWS

South Africa: Outdoor Measurement Council updates stakeholders on audience research

South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by integrating big data and new technologies to ensure reliable and empirical outputs for the South African market.

In a statement updating stakeholders on the its progress, the OMC said the credibility of the results would be assured through “intense and rigorous data scrutiny by Kuper Research, backed up with learnings from other global benchmarks and currency measurements”.

The OMC has partnered with Daniel Cuende, accepted as the world industry OOH measurement expert driving the pioneering methodology, to assure stakeholders that a globally benchmarked, OOH media planning solution is being achieved.

“The methodology is supported by demographic data based on the advanced sampling methodology used for TGi conducted by Ask Afrika. This is part of a comprehensive travel survey to provide national representation of urban audience travel behaviour. This travel survey will provide the South African urban population’s mobility and will be integrated with Cuende’s big data modelling sytem to produce accurate and valid South African OOH ratings,” the OMC said.

“Quantum software designed specifically to analyse and plan with this research will be launched by Telmar to the industry from February next year to allow media owners and buyers the opportunity to familiarise themselves with the data and software, aligned with a seamless launch in the early second quarter. An annual update of the data will ensure that the currency remains relevant, accurate and up to date.”

The OMC represents key OOH media owners in South Africa and its overriding purpose is to “provide a currency that delivers media metrics comparable to other media to facilitate and enhance its value to the advertising industry – which in turn will contribute to building the credibility and stature of the Out of Home (OOH) industry”.

In order to produce consolidated, inclusive and representative research, the OMC commenced in 2014 with a pilot measurement for a Static Roadside Currency.

Source

AUSTRALIA NEWS

Australia: October results more positive news for Out-of-Home

The Out-of-Home (OOH) industry today reported its tenth straight month of YoY growth, with net revenue of $69.9 million for the month of October, an increase of 19.4% from the same month last year, which posted a net revenue of $58.5 million.*

Year-to-date revenue has increased by 17.1%, tracking at $532.8 million, up from $454.8 million* for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 25.3% of total revenue, up from 16.5% of total revenue for the same period last year.

Category figures October 2015:

• Roadside Billboards (over and under 25 square metres) $25.3 million

• Roadside Other (street furniture, taxis, bus/tram externals, small format) $21.6million

• Transport (including airports) $12.0 million

• Retail, Lifestyle and Other^ $11.0 million

* The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.

^This rapidly growing category reports shopping centre panels as well as all place-based digital inventory including office media – covering inventory in lifts and office buildings, café panels and the inventory of the OMA’s newest member Media Health Tonic which includes digital screens in doctors surgeries and medical centres.

ASIA NEWS

Thailand: Digital analytics to be crucial for ad integration

DATA UTILISATION and analytics from digital media will be crucial to helping advertisers integrate their online media strategy with outdoor, transit as well as in-store media in five years, a forum heard on Tuesday.

At the seminar on "OOH Transformation: Today's Consumer Proximity, Tomorrow's Behaviour" organised by Kinetic Worldwide (Thailand), top executives from leading out-of-home-media agencies brainstormed on ways to deal with new challenges in the near future in the wake of the rise of digital media.

Pattaraphurit Rungjaturapat, online marketing director at VGI Global Media, part of BTS Group, said that with the changes in customer behaviour fuelled by the surge of online media, the key technologies to be closely watched were fifth-generation wireless Internet and performance-based OOH advertising services.

His company has set its sights on being a performance out-of-home agency to capitalise on consumers' multi-screen engagement.

Data collection was very important

"Our Rabbit card is a key tool to engage Skytrain passengers through customer relationship management programmes. In the meantime, we use this card to collect customer data to gain customer insights," he said.

Chantana Arschariyawinyoo, general manager for airport, sales and marketing at JCDecaux Thailand, said that with connected devices, OOH would soon become a connector between brand and consumer.

Prompt response

As data generated by customers are playing an important role in communications, data utilisation and analytics are needed for a brand to promptly respond to customers at the right time.

JCDecaux is working with telecom giants to empower its out-of-home media. Last year, it signed a 15-year deal with Vodafone to deploy small cells on its street-furniture assets in Germany, Britain, Spain, Italy, the Netherlands, Ireland, Portugal, Australia, Qatar, the Czech Republic, India, Turkey, Hungary and South Africa.

The company has also joined with Chinese telecom giant Huawei to deploy small-cell base stations.

Parin Lochanakosin, chief executive officer of Plan B Media, said he had witnessed more e-commerce businesses using OOH to publicise their brands and services as well as to draw engagement with consumers at their sites.

This development has been seen largely in China.

"For Thailand, there is plenty of room to grow for out-of-home media, mainly driven by consumer behaviour changes and innovative technology in line with the impact from the Asean Economic Community starting [at the end of] this year," he said.

Outdoor, transit and in-store media represent just 10 per cent of total advertising spending here, while in developed countries it is more like 15-20 per cent, he said.

Full article here

Thailand: PLANB unit buys 30% stake in Malaysia’s out-of-home media firm Sanctuary Billboards

Master Standard Display Co, a subsidiary of Thailand’s leading out-of-home media firm Plan B Media (PLANB), will acquire 30 per cent of total issued shares of Malaysia-based media firm Sanctuary Billboards Sdn Bhd for a value not exceeding MYR11.96 million ($2.81 million).

The deal includes the option to purchase additional 5 per cent stake from the existing shareholders and the option to subscribe the additional shares to achieve an aggregate shareholding of 40 per cent of the total enlarged issued shares capital, according to PLANB’s statement to the Stock Exchange of Thailand.

By the first quarter of next year, Master Standard Display will acquire 200 shares from Paul James Sapwell, 500 shares from Aloysius Lai Min Yun and 2,300 shares from Tahap Permata Sdn Bhd in the total of 3,000 shares in consideration of 30 per cent of the company’s paid share capital. PLANB’s director Pinijsorn Luechaikajohnpan said, the deal price would be based on enterprise value of 7.5 times of the normalized profit after tax (NPAT). Master Standard Display will use its internal cash flow to pay the security deposit in the amount of MYR2.54 million in the first quarter of 2016 and will pay the remaining within the second quarter.

He added that this share acquisition would be its expansion into the out-of-home media business in Malaysia through Sanctuary Billboards’ experience and expertise in the Malaysian market and regulations together with their capability to capture local clients. It expects that the Sanctuary’s strength in Malaysia will help its business grow rapidly with a minimal risk in Malaysia.

Operating the advertising signboard media services in Malaysia, Sanctuary Billboards currently owns 17 billboard panels to be serviced in 2016 for advertising the contents and products. PLANB informed that the Malaysian firm, with a registered capital of MYR1 million, generated total revenue of MYR4.2 million and the net profit of around MYR 630,000 in 2014.

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