EUROPE NEWS

UK: Specle & Primesight to revolutionise ad delivery

Specle and Primesight set to revolutionise ad delivery for DOOH.

In a first for the Out of Home industry, Primesight, in partnership with leading technology company Specle, is to be the first media owner to offer DOOH (Digital Out of Home) advertisers the same certainty and security of ad delivery as print advertisers. From September 1 2016, advertisers will be able to use Specle’s proven technology to manage, process and deliver all their DOOH ads to Primesight.

Specle currently works with the world’s leading agencies including McCann Erickson, KROW, Schawk, TAG Worldwide, Havas Worldwide, and VCCP. Many advertisers and agencies are familiar with Specle’s simple software, as it is widely established across the newspaper and magazine industry.

UK: Innovative billboards will actually check your emotions

Technology has come a long way and it’s practically inescapable. The internet and television are constant sources of stimulation, with ads streaming non-stop on web pages and commercials taking up blocks of time in the middle of your favorite TV show.

UK: Is digital dumbing down out-of-home?

TBWA’s Peter Souter once said, "posters used to be what young creatives cut their teeth on". Note the past tense. It seems that for those whose ad experience is firmly rooted in the digital innovations of the 21st century, a striking static poster or print ad may seem like a relic.

Switzerland: APG|SGA unveils innovations for 2017

From 10 October 2016, out-of-home campaigns and new offerings from APG|SGA can be booked for the first half of 2017. For advertisers this means: don’t miss the date and make sure you secure the best locations at an early stage.

UK: Wandsworth Roundabout is Live

JCDecaux today announces the launch of four new large format digital screens on its high-impact Wandsworth Roundabout location. The launch follows iconic locations such as Old Street roundabout EC1, Cromwell Road and Waterloo Station as the company builds out its large format digital presence in London.

Wandsworth Roundabout’s iconic structure targets multiple flows of traffic as they head in and out of London from the affluent South-West. The four digital screens deliver over 200 square metres of digital space, with the screens increasing in size by over 40%.

UK: Sainsbury's cheers on Paralympic athletes in new outdoor campaign

Paralympic athletes will be cheered on in live messages as part of a digital outdoor campaign from Sainsbury's which launches today to coincide with the start of the Games in Rio.

The creative features photographs of athletes when they were children, followed by current images of them as Paralympic champions excelling in their sport.

UK: Brand Fame Uncovered: Storm unveils landmark research on Brand Fame in DOOH

Storm, Clear Channel UK’s premium digital brand, has unveiled results of a groundbreaking study on Brand Fame in digital Out of Home (DOOH) advertising at an event in central London.

The research, Brand Fame Uncovered, is the first of its kind and examined what Brand Fame means to both marketing experts and consumers.

USA: Look Up: In the Digital Age, Billboards Are Far From Dead

When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual way. There were no news conferences, talk-show chats or photo ops. Instead, flashy electronic billboards featuring the band’s logo and famous song titles began popping up in major cities across the country.

USA: “Vote to Count” Campaign Seeks to Drive More Americans to Polls

As election season kicks into high gear, the Outdoor Advertising Association of America (OAAA) and its members today announced the launch of a national out of home (OOH) public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls.

Canada: OOH Advertising Outperforms Other Media in Reaching Consumers on the Path to Purchase

A new study by TouchPoints Canada shows that OOH outperforms traditional media in reaching consumers during their purchase activity for any product. In fact when they looked at weekly media exposure, they found that OOH had the highest reach at 88%.

USA: The quiet movement: Why OOH has the potential to be just as revolutionary as VR

Cities today are now more exciting to live in than ever before, with emerging technologies that promise to make urban life easier, less stressful, more equitable and filled with possibility. Over the next decade and beyond, our future cities will be shaped by virtual and mixed reality, artificial intelligence, high-speed internet, autonomous vehicles and the Internet of Things (IoT), which will influence our interactions and behaviors, as well as pose opportunities for brands.

USA: OOH On Path To Programmatic, But False Claims Could Derail Progress

Programmatic advertising has powered a decade of growth in digital advertising. It’s also fueled demand for the same capabilities in other media formats. In the consolidated TV and radio industries, major suppliers, such as Comcast and iHeartRadio, have driven the development of programmatic platforms. Despite being more fragmented, the U.S. OOH market is also on the “path to programmatic.”

USA: A Look Ahead to the Remainder of 2016

Nancy Fletcher, OAAA President and CEO After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning.

I’m delighted to share OAAA priorities for the balance of the year.

Australia: oOh! media creates “unmissable spectacles” at Melbourne and Sydney airports

The Halo and The Boss. Not characters from the latest Hollywood blockbuster but two full motion digital screens installed at Melbourne and Sydney airports by out of home advertising company oOh!media.

Mozambique: Alliance Media acquires imagination outdoor in Mozambique

Alliance Media Mozambique concludes the purchase of Imagination Outdoor, previously owned by MOP Portugal (Portugal’s largest Out Of Home Company). Alliance Media, as an investor in African Out Of Home media is pleased to strengthen its portfolio in Mozambique, while MOP has decided to hone their focus on the Portuguese market.

India: OOH looks for exciting H2'16 as festive season kicks in

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients.

FEPE Out of Home News 8th September 2016