FEPE OOH News 11th May 2017

FEPE OOH News 11th May 2017

 

EUROPE NEWS

FEPE: Only one month until the 58th FEPE Congress

The full speaker programme is now available to download from the FEPE homepage

FEPE International Executive Director John Ellery says: “We believe this is the strongest line-up of speakers we have assembled at Congress, consisting of senior people from all sides of the industry who will be able to give delegates enormously valuable insights into the issues facing the global Out of Home industry and show clearly how we can move forward successfully together.”

For the first time FEPE International is holding a special networking event for exhibitors and Sponsors at its annual Congress. This will be held from 3.00-5pm on June 7th (preceding the opening reception) in the Congress hotel Exhibition Area.

The networking event will be attended by FEPE board members representing the global Out of Home industry and their technology and procurement teams, as well as other specially selected decision makers and technology experts relevant to the exhibitors. Each exhibitor will be given exclusive time with the audience to showcase their products and answer questions as well as make valuable contacts to follow up during the rest of the congress.

If you want to be a part of this event by exhibiting at the congress or for more information on sponsorship contact mark@worldooh.org or richard@worldooh.org

The FEPE gala dinner and 3rd annual awards ceremony will be held at the Berns Hotel in central Stockholm with a Friday night party at the Mister French bar and restaurant.

Delegate booking form is available on the FEPE Homepage.

Delegate places are still available but we will be closing registration as the event draws near.

UK: Ayuda Promotes Christian Moody to UK Director, EMEA

New Role to Expand Company’s OOH Ad Tech Solutions in Europe, Middle East and Africa

Ayuda Media Systems announced today at the 2017 London Digital Signage Week that Christian Moody has been promoted to the position of UK Director, EMEA. Moody will focus on driving continued growth in the highly dynamic EMEA market following multiple successful engagements working with leading OOH advertising companies in Europe.

Andreas Soupliotis, CEO of Ayuda commented: “We are delighted to promote Christian to the position of UK Director of our thriving EMEA business. There is nobody better positioned than Christian to forge relationships with the leading media owners and technology partners in the UK. This will lead to new game-­?changing capabilities and services that we can offer to the DOOH marketplace on a global level."

Having worked for Ayuda for the past five years and previously for a decade at JCDecaux UK, Moody is primed and ready to leverage his deep industry expertise to deliver solutions and excellence to Ayuda’s customer base throughout EMEA.

Moody shared: “I’ve gained tremendous insights on the multi-­?dimensional inner workings of major media operators over the past 15 years. This enables me to help Ayuda with strategic business initiatives in this rapidly expanding market.”

As the UK has been widely recognized as a hotbed of DOOH innovation for some time, Moody’s main priority as UK Director will be to ensure that Ayuda's clients are operating at maximum efficiency and are continually provided with first-­?class, leading-­?edge technology on both Enterprise Resource Planning (ERP) and programmatic platforms.

Adds Moody “I am thrilled to accept this new position. Ayuda is an exciting company because it constantly reinvents itself to stay ahead of advances in ad tech. We are arguably entering one of the most revolutionary periods in OOH’s history with major developments in programmatic, data and automation, and I relish the exciting challenges that come from working for such a forward-­?thinking, innovative company.”

France: Quividi Expands Executive Team With Chief Strategy Officer Daniel Parisien

Quividi Adds Strategic Hire to Accelerate Market Growth and Expand Global Footprint

Quividi, the global leader in DOOH Audience and Attention Analytics, is pleased to announce the addition of well-known DOOH technology veteran Daniel Parisien to its leadership team as Chief Strategy Officer.

Daniel will oversee Quividi’s strategy and business development globally. He will contribute to the product, marketing, sales and will also act as chief evangelist for the organization. Daniel reports directly to CEO Ke-Quang Nguyen-Phuc.

Daniel brings a wealth of experience and achievements to Quividi. In 2003, he joined as one of the first three developers at BroadSign. A key member for 12 years, he headed vital initiatives such as the early large-scale digital conversions of Accent Health and JCDecaux and the audit of BroadSign proof of play by Arbitron.

After leaving in 2015, Daniel founded Wherevery and engaged on DOOH, smart city and smart store projects with several transnational corporations.

“Out-of-home and digital place-based are maturing into end-to-end digital advertising media and Quividi stands uniquely positioned to be the de-facto audience authority with its privacy-protecting attention analytics platform” says Parisien. “With its real-time API, which provides a local creative-contextual engine, and its graphical scenario editor, which agencies can use to transform DOOH ads into DOOH experiences, Quividi is fast becoming an easy decision for OOH owners and agencies looking to invest in a future-safe data strategy”.

“Daniel joins the company's executive team at a time of rapid growth for Quividi” adds Ke-Quang Nguyen-Phuc, Quividi CEO. “His expertise at the intersection of DOOH, data and creativity will help us accelerate on a number of immediate strategic initiatives, including the development of our suites of programmatic services, our integration with leading DSP and SSP platforms as well as our expansion in key markets such as Middle East, Asia and Latin America”.

Quividi and Daniel Parisien will be at FEPE in Stockholm (7-9 June 2017) and Cannes Lions (17-24 June 2017) to showcase the company’s suite of analytics, programmatic and creative services.

Hungary: Government to redraw billboard market before elections

Hungarian governing party Fidesz issued a decree last Friday, bearing the name of Prime Minister Viktor Orbán, which appears to completely redraw the country?s advertising billboard market, entering into effect in 30 days, says a report by a news portal. The decree comes ahead of next year?s general elections, and is thought by some to favor Fidesz interests.

After the 30 days have passed from the publication of the measure, businesses will be restricted in placing new billboards, and by 2020, all currently installed billboards must be dismantled, according to the report. Estimates by the online daily suggest this means that a total of approximately 36,000 billboards will be dismantled.

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Ireland: OOH Market Continues to Grow Says PML Group

The Out of Home (OOH) market has grown by 3% in the first quarter of 2017, according to the latest PML Group OOH report.

This growth level follows an estimated 7% growth for the entire year 2016. Growth in the market is coming from a wide array of categories and advertisers but an interesting emerging trend for the market is the formats, networks and media owners where this additional spend is being felt most markedly.

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UK: A pub’s brilliantly ‘lazy’ poster ad has become a viral hit

A warning to clients: Be careful what you text to a designer. It might end up in one of his designs.

Or the texts might end up being the entire ad.

That was the general sentiment after a British ad—created by designer Dave Blackhurst for the Friars pub in Bridgnorth—went viral this week and was celebrated as a genius bit of brilliantly lazy design.

But it’s not the whole story.

This much is true: Blackhurst, a copy editor and proofreader, was asked by a friend, Tom Hughes, who owns the Friars, to design a poster advertising the nightly entertainment there. Seemed like a straightforward assignment if ever there was one.

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UK: Virtual and Augmented Reality in OOH: creating authentic experiences

Augmented Reality and Virtual Reality have become established marketing tools for many brands across various categories.

But what is best practice in building brand experience and interaction with VR & AR and why OOH’s active audiences are especially well-suited?

WHAT ARE VR AND AR?

Virtual Reality (VR): immerses the user in a 360-degree digital environment, most commonly using a headset such as Oculus Rift or Google Cardboard. Augmented Reality (AR): integrates the physical, real-world environment with computer-generated digital content such as sound, video or graphics, most commonly via an app on a mobile device such as Blippar or Snapchat (social media).

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AMERICAS NEWS

Canada: Nielsen study: OOH most effective in driving online activity

The new study by Nielsen found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

The survey shows that online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. For example, OOH media accounts for 26% of gross search activations generated by TV, radio, print and OOH, combined but it only accounts for 7% of the total combined advertising spend.

“The Nielsen survey provides conclusive evidence of the value of OOH in driving online activity. OOH serves as a trigger for online search with consumers on the go,” said Rosanne Caron, President; OMAC.

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USA: Tech Power Players Talk OOH

By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse

Leading into the 2017 OAAAGeopath National Convention + Expo, set to take place next week in New Orleans, LA, I had the opportunity to chat with some tech power players about how and why they are involved with OOH. These experts will be featured in the Tech Talks series during the convention.

Dan Brough, WAZE – Connecting Virtual OOH with Real Billboards

Waze is the world’s largest crowd-sourced navigational app. Waze in-app ads promote local businesses that are relevant to passing drivers. To me, the idea of placing ads on Waze maps seems to make perfect sense. However, at first, I could not grasp the connection between what Waze does and OOH advertising.

According to Dan Brough, Head of Agency Development at Waze, Waze ads are, in fact, digital OOH marketing.

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AUSTRALIA NEWS

Australia: OMA reports 36.6% year on year growth for digital outdoor

The Out of Home industry today reported a net media revenue of $60.8 million for the month of April, an increase of 10.8% for the same month last year, which posted a net media revenue of $54.9 million.

Digital OOH net media revenue makes up 44.1% of total net media revenue, up from 36.6% for the same period last year.

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Australia: Adshel Tells Brands To ‘Shine Brighter’ In Winter Trade Media Campaign

Outdoor media player Adshel has launched a re-energised trade media campaign that highlights the necessity for brands and advertisers to continue to stand out during the winter months when shorter daylight hours reduces the visibility of non-illuminated out-of-home (OOH) campaigns.

The ‘Shine Brighter’ campaign emphasises the effects winter has on the commuter journey, including changed behaviours and attitudes during the cooler, darker months.

It also urgers advertisers to ensure they engage commuters – especially during peak evening commutes in the winter months – by selecting Adshel as the OOH partner on their media plans. The campaign features the characters of Tom, Charlie and Anna, personifying Adshel’s commuters across the streets of Sydney, Brisbane and Melbourne.

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Australia: VMO Launches Real-Time Programmatic Ad Serving In World First

In a global first, VMO has launched a Programmatic Outdoor product; VMO Programmatic. VMO Programmatic is redefining outdoor by allowing advertisers to target specific demographics in real time across its outdoor networks.

The benefits for advertisers are enormous. Using real time audience insight advertisers can deliver highly personalised content in outdoor environments driving a new level of outdoor efficiency. It’s all being made possible by VMO’s exclusive real-time audience measurement system; DART (Digital Outdoor Audiences in Real Time).

DART is now so advanced that it can detect up to 18 different demographic profiles.

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Australia: Industry concerns further delay Ooh! APN merger

Concerns that the proposed merger between OohMedia and APN Outdoor will damage competition and squeeze rival companies out of the market have pushed back the ACCC's decision.

The ACCC has today issued a Statement of Issues (SOI) on the proposed merger. The statement expresses that “many industry participants have competition concerns” over reduced competition if it goes ahead. It is seeking further evidence and has given a new date for the final decision - which could see it shelved.

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Australia: Adshel enters exclusive DMP partnership with global ad tech giant Lotame

  • Adshel is the first out-of-home media company to enter into an exclusive partnership with
  • Lotame Lotame DMP and Data Exchange enriches Adshel’s mobile location data; provides every Adshel location with aggregated audience insights
  • Enables advertisers to target pre-defined audience profiles across Adshel’s Australian inventory; simplifies out-of-home targeting and media buying process
  • Adshel location audience profiles continuously refined via Lotame’s ongoing audience optimisation and updates

Adshel has entered an exclusive, long-term partnership with Lotame, becoming the first out-of-home media company worldwide to work with the United States-based global advertising technology giant on an exclusive basis. Adshel’s precise mobile location data is enriched by Lotame’s Data Management Platform (DMP) and Lotame Data Exchange, providing every Adshel location with audience insights comprised of the identified audiences online and mobile demographics, and behavioural and purchase intent profiles at an aggregated, privacy-compliant level.

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AFRICA NEWS

Namibia: Primedia Outdoor wins Diamond Arrow Award in Namibia

Primedia Outdoor has recently been awarded PMR.africa’s Diamond Arrow award in Namibia, recognising the company as ‘outstanding’.

The Diamond Arrow is awarded following a research process that evaluates customer service and satisfaction regarding businesses or institutions in Namibia. To win the Diamond Arrow award, the company must be ranked first overall and have earned a rating of at least 4,10 out of 5,00.

PMR.africa is a division of C.J. Hattingh & Sons, a consultancy and research company based in South Africa. Through the awards, PMR.africa seeks to “acknowledge contributions and initiatives, strategies, effort and hard work,” as well as “a company’s vision, integrity, values, competence and ‘empathy’ that contributes to ethical and sustainable business practices.”

According to PMR.africa, “The awards are always the end result of a research process whereby companies, departments, institutions and individuals are nominated and rated by respondents against specific attributes or criteria… A company, department, institution and individual cannot “enter” the research process but must always be nominated and rated by the respondents.”

Eduard Mouton, Regional Managing Director: Namibia, Zimbabwe and Zambia of Primedia Outdoor welcomes the award as an affirmation of the Namibian team’s ongoing excellence and dedication to their clients. “We are delighted by this recognition of Primedia Outdoor’s effort and ability in the Namibian Market,” he says.

South Africa: Outdoor Network launches innovative roadside digital rotating billboard network

Outdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around the country in the months to come.

Ideal for advertisers seeking national coverage, the new digital billboard from Outdoor Network provides brands and advertisers with an exciting new offering designed specifically for impactful creative, which assists in positively influencing brand image while driving improved recall and engagement. The unique design ensures that the billboard is optimised to traffic flow in order to achieve increased impacts and visibility. Its ability to rotate ensures visibility of advertising messaging to motorists and commuters during both morning and afternoon peak hour traffic patterns.

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