FEPE NEWS

FEPE International 60th anniversary Congress in Dubai opens for registrations - Jean-Charles Decaux named as Keynote Speaker

International Out of Home association FEPE international’s 60th anniversary Congress is now open for registrations. Congress, with the theme The Fame Game, will be held at the InterContinental Hotel Dubai - Festival City from May 1 to 3 2019.

The Keynote Speaker is Jean-Charles Decaux. Jean-Charles alternates with his brother Jean-Francois Decaux as Chairman of the Executive Board of the world’s largest Out of Home media company JCDecaux. Jean-Charles Decaux will deliver his Keynote Address on the morning of May 2.

Other speakers, including representatives from Out of Home companies, specialists, media and ad agencies and leading advertisers will be announced shortly.

FEPE President and Chairman of the UK’s Ocean Outdoor Tom Goddard says: “We’re delighted to welcome Jean-Charles Decaux as our Keynote Speaker at FEPE’s 60th anniversary Congress in Dubai.

“Next year’s Congress will have more of an international flavour than ever, reflecting FEPE’s stature as a truly global body. Jean-Charles is uniquely placed to describe the challenges and opportunities the industry faces as it navigates a rapidly changing worldwide media marketplace.

In 2018 our Congress in Sorrento attracted over 400 delegates from all over the world, including our biggest ever representation from China.

Dubai has been chosen for our 60th anniversary Congress to underline the worldwide stature of the Out of Home industry and FEPE’s role in representing that to governments, legislators, advertisers and agencies of all kinds at a time of major changes in worldwide advertising and marketing arena.

Our speakers and exhibitors will also bring delegates right up to date on the numerous technological developments which are changing the Out of Home industry on almost a daily basis. Like any other major medium we are in The Fame Game, helping advertisers to reach the people they want with maximum impact and cost-effectiveness.

FEPE 2019 is an essential event for the Out of Home industry worldwide and we look forward to welcoming even more old and new friends to what will be our biggest and best Congress to date.”

For further information including Registration Details please go to the FEPE homepage, worldooh.org

UK: Talon wins Havas' OOH media buying business

Havas Media Group has moved its out-of-home media buying business to Talon, ending a decades-long relationship with Posterscope.

Industry observers said Havas’ decision to switch its OOH spend in the UK and Ireland to Talon is significant because such moves are rare in the sector and it will affect market share among the three leading agency players.

Havas, which looks after brands such as O2, the BBC and Hyundai, has a relatively small share, estimated to be around 4%, and set up its own OOH buying operation, Adcity, in 2016.

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UK: Ocean Outdoor preparing for re-listing on London Stock Exchange

Digital out-of-home advertising operator Ocean Outdoor announced on Monday that it was on track to re-admit to trading on the London Stock Exchange by the end of the year.

The company said it operates some of the UK's "most prestigious" digital outdoor locations, including the BFI London IMAX; Holland Park roundabout, which formed part of its exclusive external rights to London's two Westfield shopping centres; the Birmingham Media Eyes above New Street Station in Birmingham; and digital out-of-home assets across the 10 key cities and retail centres in the UK including Birmingham, Manchester, Liverpool, Glasgow and Edinburgh.

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UK: Clear Channel look to lighting to drive sustainability through nationwide LED tubes roll-out

  • Clear Channel UK has launched a landmark environmental initiative to upgrade existing tubes in Adshel bus shelter panels to new, bespoke Philips LED light tubes from Signify.
  • LED tubes to reduce energy consumption and carbon footprint by 65% and have double the lifespan.
  • The roll-out reduces the environmental impact of public infrastructure, at no cost to taxpayer.

Clear Channel is the first Out of Home Media owner to embark on a nationwide plan to upgrade existing fluorescent tubes to new, bespoke Philips LED light tubes by Signify. Starting in November, this initiative will see tubes initially installed in 4,000 Adshel bus shelters nationwide, including Glasgow, Brighton, Merseyside, Leeds and Newcastle, with completion set for Q1 2019. Clear Channel’s goal is to eventually replace the tubes across their whole Classic Adshel estate across the country.

Clear Channel CEO, Justin Cochrane, said: “Environment and sustainability is at the heart of how we operate as a business and we’re delighted to partner with Signify to upgrade the lighting in our Adshel Classic estate at this unprecedented scale. Not only will this initiative bring tangible environmental benefits, it also exemplifies one of the many ways we’re investing to make a difference in communities where we operate.”
Joao Pola, CEO of Signify’s operations in the UK & Ireland, added: “It is great to see Clear Channel making use of our energy efficient and quick-to-fit Philips LED lighting technologies.  This is a perfect application of LED, in a way that meets all of the customer’s requirements while delivering against environmental objectives.  It is an example of our wider commitment to sustainability which is underlined by us being named Industry Leader in the 2018 Dow Jones Sustainability Index for two years running.” 

UK: Junk food ads to be banned at Tube stations in war on child obesity

Adverts for junk food are set to be banned at Tube stations and bus stops to tackle soaring rates of childhood obesity, the Evening Standard can reveal.

Draft plans that would prevent the promotion of foods high in fat, salt and sugar across the Transport for London network are expected to be formally approved next week.

Obesity experts describe the initiative as “world-leading”. It is part of a series of measures to address London’s status as the European city with the most overweight and obese children, 37.7 per cent of those are in the last year of primary school.

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UK: voodooh announces VIOOH partnership

Digital out of home (OOH) company voodooh has announced on its two year anniversary they are an accredited technical partner for VIOOH, theopen, independent and global online OOH marketplace that launched in June 2018.

As an accredited technical partner, voodooh have delivered multiple successful campaigns and will continue to deliver dynamic content and intelligent systems. They are trialling VIOOH’s Creative Development Kit (CDK), which is currently in beta testing. This is part of the VIOOH full stack platform which includes automation, programmatic and traditional buying models. The market ready CDK will launch in Q2 2019

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Germany: JCDecaux wins exclusive bus and tram shelter advertising contract in Berlin

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its German subsidiary Wall GmbH has won both contracts put out for tender by the Berlin Transport Authority (BVG). The first contract includes the exclusive advertising rights for 6,200 2m2 advertising panels on over 4,600 bus and tram shelters in the German capital.

The second contract covers the cleaning and maintenance of the shelters. Both six-year contracts, including a three-year extension option for the BVG, will begin on January 1st, 2019 and end on December 31st, 2024.

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Norway: Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration

This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as it was sold on auction (it only half-shredded).

Within 48 hours of that happening, the Norwegian wing of JCDecaux had put together and executed on a program on a street poster that looked very much like the Banksy stunt. The second-hand artworks company FINN.no used the campaign to raise awareness through social buzz.

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AMERICAS NEWS

USA: OUTFRONT Media Unveils Social Influencers Program for OOH Ads

OUTFRONT Media Inc. recently launched OUTFRONT Social Influencers program, providing a platform through which brands can collaborate with social influencers for their out-of-home (OOH) campaigns.

The company has partnered with social influencer platform — WeAre8 — to source a network of social influencer. This partnership connects the company to top-class creators, including Shepard Fairey, along with a database of more than 9 million influencers and 25 million nano-influencers.

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USA: How OOH Might Be the Missing Link for Retail Brands This Holiday Season

Heading into the busy holiday shopping season, retail brands need to understand every step of the customer journey along the path to purchase. Increasingly, retailers are focusing on both context and conversation-driven marketing to better engage with consumers in the moment and drive them into stores.

For retailers, out-of-home media is one of the strongest drivers of store foot traffic and conversion. While outdoor advertising has always been a part of marketing mix for retailers, the reality is the medium has been underutilized to date, primarily because OOH was difficult to measure and considered non-transactional (given the long lead times and static nature of the format).

According to a recent report conducted by Omnicom Media Group’s Benchmarking, when OOH is incorporated into the media mix, the effectiveness of digital search increases by more than 40 percent. OOH also delivers the highest ROI of any media format, with a $5.97 return for every $1.00 spent.

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USA: Reilly: Lamar has $1 billion in dry powder for acquisitions

Sean Reilly was cogent as usual at last week’s Wells Fargo media conference.  Here’s a selection of his comments.

On the future

We’re positioned very well.  It starts with audience.  People are spending more time stuck in traffic…commute times are getting longer…I don’t see that changing any time soon…A little bit of a tailwind from political…it has been helpful in our fourth quarter growth which we are seeing coming in at 5%.

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USA: OUTFRONT Studios Launches Campaign with Florida's Space Coast Featuring 30 Foot Rocket

OUTFRONT Media's In-House Creative Studio Designed the Florida's Space Coast Campaign Creative Leveraging Three Canvas Billboard Assets in Orlando


OUTFRONT Media Inc. has announced a campaign designed by its in-house creative studio OUTFRONT Studios for the Florida's Space Coast Office of Tourism, featuring one of the largest three-dimensional displays in an out-of-home campaign. Orlando commuters traveling East on Interstate 4 can see three creatives on OUTFRONT's trivision billboards boasting Florida's Space Coast's diverse assets as a destination.

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Australia: Adshel CEO Mike Tyquin To Depart As oOh!media Announces New Leadership Team

Out-of-home giant oOh!media has announced a new executive leadership team (ELT), following its successful acquisition of Adshel.

The new ELT will drive long-term strategy for oOh! and be accountable for leading the business.

Brendon Cook, CEO of oOh!, said the new structure centred on serving all of the media company’s customers.

“The ELT brings together talented leaders who will drive the next chapter of oOh!media as a scaled major out-of-home and online company,” he said.

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Australia: Melbourne Airport unveils Australia’s largest outdoor advertising screens

Drivers using or traversing Melbourne Airport’s Terminal 4 Car Park will now find their attention drawn to two giant digital screens – the largest in Australia.The dual 320sq m screens allow advertisers to create campaigns that can interact with one another on a scale that can’t be found anywhere else in the country.

The advertising assets are in prime position within the car park (facing the Tullamarine Freeway), which handles over 45,000 vehicles inbound each day.

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AFRICA NEWS

Nigeria: JCDecaux enters the Nigerian market in partnership with Grace Lake Partners

JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership and licensee agreement between JCDecaux and Horizon Outdoor Advertising Limited

JCDecaux S.A. has entered the Nigerian market in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm based in Lagos, Nigeria, with a philosophy of creating shared value.

JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership and licensee agreement between JCDecaux and Horizon Outdoor Advertising Limited, a wholly Nigerian owned subsidiary of GLP (Horizon is Advertising Practitioners Council of Nigeria “APCON” certified and a member of the prestigious Outdoor Advertising Association of Nigeria “OAAN”).

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Cameroon: Global Out of Home Media renews its contract with Cameroon

Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint following the renewal and extension of its contract with the urban community of Yaoundé, Cameroon.

The contract, which came into effect in September 2018, grants shared rights along the 23km Presidential Road in the city. The road extends from the Palace of the President to Yaoundé Nsimalen International Airport, including the new highway section which runs from the airport through to the centre of the city. 

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Egypt: Egyptian MP Drafts New Law to Regulate Outdoor Advertising

Egyptian MP Mohammed Abdallah Zain el-Din, deputy of the Parliament’s Transportation Committee, will draft a law that will limit the number of outdoor advertisements for safety concerns.

According to El-Din, so many people put up outdoor banners and billboards without permission which lead to the excessive number of adverts on the streets of Egypt.

He also concluded that the adverts are distracting and increase the number of accidents in highways. Therefore, he suggested that for a committee to be formed in order to regulate the number of commercials.

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ASIA NEWS

Thailand: Ad spending this year is estimated to grow by 3.5% with out-of-home (OOH) recording the highest ad growth of 23%

Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence.

The girl group BNK 48, Love Destiny, Wife 2018, the World Cup and Asean Games have propelled the advertising business. 

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