World OOH News 20th February 2020

World OOH News 20th February 2020

EUROPEAN NEWS

Europe buys help drive Ocean Outdoor revenues

 

UK-based big digital screen operator Ocean Outdoor has had a busy year, expanding in the Netherlands, Nordics and Germany with a number of acquisitions and reporting 2019 group revenue up 13.5 per cent to £141.3m on a proforma basis with EBITDA profit (a favoured measure for acquisitive companies) up 10.5 per cent to £33.6m.

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ISE 2020 Final Impressions: Attendance Took Big Hit, But Exhibitors Seem Cool With That

There was a tweet late Friday afternoon quoting the show director, suggesting the finally attendance was 52,000, which would be a huge 30,000 person drop from 2019. That seems low and while the halls were definitely less crowded, it still seemed pretty busy to me. I have not seen anything official yet, so happily corrected if that’s wrong (don’t think so). The attendance hit owes heavily to worries about the coronavirus, and the inability for Chinese (in particular) companies to travel to Amsterdam.

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UK: NHS launches temperature-triggered bus shelter ad campaign

 

While this winter may not have had its usual bite, temperatures are still low enough to cause health complications. To mitigate those, the NHS is launching a unique temperature-triggered digital bus shelter advertising campaign on Monday 10 February. NHS Leeds Clinical Commissioning Group (CCG) has been working with Out of Home media and infrastructure company Clear Channel and production company Voodooh to deliver a dynamic digital advertising campaign that will remind people of the dangers posed by lower temperatures. 

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Germany: The Guardian experiments with a glass-shattering experiential stunt in Germany

 

The Guardian this week coated Berlin in 2,000 flyposters as part of an experiential stunt that begged passers-by to break the emergency glass they were housed in and take a complimentary copy of Guardian Weekly.

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AMERICAS NEWS

USA: Celebrating Valentine's Day with OOH

Valentine’s Day is raking in a record level of spending this year, according to the National Retail Federation. Brands are using OOH to target both the lovers and the neigh-sayers: those who appreciate the special day of love, and those who prefer to avoid it.

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USA: Outfront on OOH as a Highly Influential Means of Marketing

In our ' Best of ' series, we recap top member and topic-specific content, so you can see what you might have missed. In this edition, we examine Outfront Media's most popular content, including digital OOH case studies, technology, influencer culture, and more.

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USA: How 5G Will Change Digital Out of Home in the Future

As 2020 begins, all the major wireless carriers now have some kind of 5G. This is going to impact more than just your data plan. 5G will also change the future for digital out of home. 5G stands for fifth generation, and each generation of wireless has gotten more sophisticated.

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Canada: PATTISON Outdoor Advertising Unites Digital Division Under Banner

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider today announces it is merging its Digital division, Onestop, the leader in Canadian place-based Digital Out-of-Home, under the title brand. 

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AUSTRALASIA NEWS

Australia: Broadsign partners with CAAsie by Heurist to offer small businesses programmatic DOOH in Australia

Broadsign, the leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie.

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Australia: JCDecaux Turns Mardi Gras Route Rainbow

 

JCDecaux has thrown its support behind the 42nd Sydney Gay and Lesbian Mardi Gras by adding a splash of rainbow to its advertising panels along the parade route and becoming media partner for the event.

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AFRICA NEWS

Nigeria: Out-of-Home advertising sector accounts for N4.5 billion adspend in Nigeria

Out-of-Home advertising (OOH) sub sector of the Integrated Marketing Communications (IMC) industry in Nigeria is said to have accounted for an estimated N4.5 billion of the total advertising expenditure in the country which is currently put at over N150 billion annually.

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South Africa: Primedia Outdoor celebrates love with the biggest ever Valentine's card

 

This year, once again, Primedia Outdoor celebrated Valentine's Day in the most memorable way with its unique #PrimediaBigLove campaign. The #PrimediaBigLove campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook.

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ASIA NEWS

Time for DOOH programmatic to measure up in Southeast Asia

 

Digital-out-of-home (DOOH) screens are an incredible marketing tool, helping advertisers tie ads to specific locations, deliver more creative campaigns, and most importantly, provide higher audience engagement in comparison to their traditional OOH counterparts.

 

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Malaysia: DOOH adex in Malaysia rises 42%, Klang Valley sees increase in panels

Digital out-of-home (OOH) and OOH adex in Malaysia was RM1.4 billion compared to RM1.3 billion in 2018. According to the recent Malaysia 2019 OOH Adex Report by AIMS Research, Malaysia’s high traffic volume has made OOH a logical choice among many advertisers. More specifically, DOOH adex on screens in Klang Valley increased by 42% to RM338,161 million in 2019.

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India: Squiboo bridges demand gaps for media operators in Ahmedabad

The OOH business in Ahmedabad market has seen a consistent fall in media demand mandating the media owners to look at alternative ways to draw advertisers. Shaishiv Mehta, Director of Chitra (B) Publicity told Media4Growth that the city has over 2,500 hoardings, whereas only some 1,000 have reasonable occupancy.

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