EUROPE NEWS

UK: Jonathan Lewis leaves Global

Less than a year after being named as executive director for Global's outdoor operation, Jonathan Lewis has left the business. Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was handed the role in April last year, with the former CEO of Exterion Media, Leon Taviansky, named as CEO.

UK: 'Out of home screens will be mainstream broadcast channel in 2020'

Ocean Outdoor is making a bullish statement about the power of branded content on DOOH screens, backed up by examples of brand success and new neuroscience research that proves its effectiveness.

Germany: Talon expands in Europe with Germany MD Winfried Karst and new Frankfurt office

Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt with newly-appointed MD Winfried Karst. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across Talon’s Plexus network.

UK: Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it?

In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sights.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have never been higher & 2020 will be the year defined by trust and choice.

UK: Alex Thompson launches Totley Brook

Alex Thompson, part of the team that created Kinetic, has launched management consultancy,Totley Brook. Alex will bring his global experience in OOH and digital Ad tech to help companies plot the best route through the complexity challenging media owners, buyers and advertisers. Totley Brook’s focus will be strategy to take propositions to market, the creation of the right brand message and material to gain stand out and introducing the right media and tech owners to relevant customers to deliver faster progress and greater commercial success.

AMERICAS NEWS

USA: How Lamar Expects to Grow

On last week’s conference call, Lamar CEO Sean Reilly projected 3.5-4.0% revenue growth during 2020. It’s illuminating to see where he thinks Lamar’s growth comes from. Here’s the detail.

USA: What Does YESCO's Centennial Tell Us About Tomorrow?

With $300 of borrowed money, immigrant Tom Young started a sign company 100 years ago in Utah. A century later, Young Electric Sign Company (YESCO) is building high-tech signs – hundreds of them – at the new $2 billion Allegiant Stadium in Las Vegas.

USA: Adomni Partners With Uber On Ride Share LED Car-Topper DOOH Signs

Las Vegas-based programmatic DOOH startup Adomni has partnered with ride share giant Uber on a new pilot media program that sees some 1,000 digital screens added to the tops of participating drivers’ vehicles in Atlanta, Dallas and Phoenix.

USA: Big-Spending Bloomberg Veers Into Out-of-Home

The Mike Bloomberg 2020 campaign is adding out-of-home media to its unprecedented spending on TV and digital ads.

In Utah, a March 3 “Super Tuesday” state, Bloomberg’s presidential campaign bought ad spots on digital billboards.

Elsewhere, Bloomberg is trolling President Trump with billboards. Trump-rally markets Phoenix and Las Vegas saw pithy slams like “Donald Trump went broke running a casino.”

USA: Beyond subway ads: How startup brands are investing in out of home

As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google they’re considering investing more in traditional media advertising. That includes out of home advertising, like billboards, digital bus stops and painted murals.

DTC brands are well known for flooding the New York City subway cars with ads, a practice that was pioneered by startups such as Thinx and Casper. But, as startups struggle to acquire the flow of new customers they once did through Facebook and Instagram, they are starting to invest in more than just subway ads.

AUSTRALASIA NEWS

Australia: Outdoor advertising industry ban on 'discretionary food' billboards near schools

The outdoor advertising has launched a self regulatory campaign to restrict billboard advertising of unhealthy foods near Australian schools and tackle obesity. Peak industry body Outdoor Media Association (OMA) says the Health and Wellbeing Policy is a world-first to take an active role in limiting the public’s exposure to discretionary food and drinks.

Australia: Behind the billboards in Australia's out-of-home market

In the last 12 months, change has been the aim of the game in out-of-home. As the dust finally settles on the oOh!Media and JCDecaux acquisitions, the major players have all turned their heads to beefing up their digital, data, dynamic and targeting offerings. In our first agenda for 2020, we get behind the billboards and take a look at what is making waves.

Australia: oOh!media expects out of home to gain market share this year

Outdoor advertising leader oOh!media expects the out of home sector to continue to gain market share this year. CEO and founder Brendon Cook says out of home (OOH) market maintained market share in both Australia/New Zealand while the media market was challenging in 2019.

Australia: QMS releases data insights platform DYNAMiQ for digital outdoor advertising

Digital outdoor media company QMS Media launched insights platform DYNAMiQ to better plan, create and deliver campaigns using robust, accurate and granular audience data.

Dubai: Dubai ruler issues decree to regulate outdoor advertising

Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum has issued a decree to better regulate the advertising industry and protect the appearance of the emirate. The new decree seeks to promote closer interaction between governing bodies and the advertisement industry and to preserve the visual appearance of the city and ensure advertisements harmonise with the design of buildings.

China: DOOH quickly and comprehensively informed the epidemic during Chinese New Year long holiday

The coronavirus broke out unexpectedly before the Chinese New Year, in the late Jan 2020. This traditional travel rush is considered as the largest annual human migration in the world. The government needs to raise official alerts to the public. Driven by the China Advertising Association (CAA), many OOH vendors mobilized to use the advantages of their DOOH to assist the government in advocating for the epidemic in very short turn-around time.

India: Noomi Mehta, Selvel One, to deliver opening address at e4m NEONS OOH Conference

On the 10th edition of e4m NEONS OOH Conference, Noomi Mehta, Chairman & MD, Selvel One, will be sharing insights into the state of OOH media in the current scenario. Mehta will be giving the opening address at the conference.

World OOH News February 27th 2020