EUROPEAN NEWS

UK: Contextually relevant content boosts DOOH

Digital Out of Home campaigns that focus on delivering contextually relevant content significantly increase ad recall and sales response, claims a new three-part study. The research commissioned by Clear Channel, JCDecaux UK and Posterscope showed a 17% more effective audience response for DOOH.

UK: BT selects Global as outdoor partner for street furniture

Global has signed a three-year deal with BT to become the telecommunications group's outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX. The network includes traditional payphones and free Wi-Fi kiosks, with 17,500 traditional telephone boxes for print advertising, 500 'BT6' payphones, and 500 digital street units - which were formerly known as InLinkUK.

UK: Route MD James Whitmore to step down after 15 years

James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons. A well-known and well-liked industry name, Whitmore has been managing director of Route for more than 15 years. The search for a replacement will now be led by Katherine Almond, chair of Route, and the respective chairs of the associations that represent the buy and sell side of the OOH sector; Chris Daines for the IPAO and Justin Cochrane for Outsmart.

Germany: Bundesliga tender includes improved production, more clips and digital out-of-home rights

Elements revealed by the DFL in Frankfurt today (Tuesday) include a total of 176 matches produced in 4K ultra-high definition format each season, additional digital and mobile clips for pay-television broadcasters and the details of the ‘digital out-of-home’ package.

Ireland: Cannes Young Lions Winners See their Fairtrade Work on OOH

The winners of the design category in the 2019 Cannes Young Lions competition – Dylan Panetta and Ryan Kavanagh from Richards Dee- are seeing the fruits of their labour come to life on billboards throughout the country during Fairtade Fortnight. As part of their sponsorship of this category, JCDecaux produced and launched the winning campaign on their digital roadside network, to coincide with Fairtrade Fortnight which runs from 24th February to 8th March 2020.

AMERICAS NEWS

USA: Sean Reilly on taking share from TV and adding more digital billboards

Sean Reilly was entertaining as ever at Thursday’s Morgan Stanley Tech, Media and Telecom Conference. Some of the highlights. On taking share from local TV and radio. I’ve seen it in what has happened to print…Our fastest growing and largest category is professional services. They used to use the yellow pages and some of that came our way.

USA: Out of Home Advertising Association teams with U.N. to promote biodiversity

The Out of Home Advertising Association of America (OAAA) is doing its part to promote the protection of the world’s biodiversity with donated assets for World Wildlife Day. To honor World Wildlife Day, more than 6,000 digital out of home screens across the U.S. were donated to the campaign. The screens will feature unique creative embodying the 2020 theme of "Sustaining All Life on Earth."

USA: Intersection Announces Exclusive Digital Out of Home Advertising Network at Hudson Yards

Intersection, the leading smart cities technology and media company, today announced it is the exclusive digital signage advertising partner for Hudson Yards. Hudson Yards is a new 28-acre neighborhood on Manhattan’s West Side featuring a wide range of culinary destinations, retail offerings, cultural experiences and more.

USA: The Top 20 US Bulletin/Poster Companies Ranked by Faces

Insider has compiled a list of the top 20 US out of home companies ranked by bulletin and poster faces. Three caveats: (1) We left indoor, place-based, transit and airports off the list. That’s for a future post. (2) A face is a face is a face (no premium for digital faces or spectaculars). (3) We assembled the data from websites, public sources or by reaching out to company executives. If we couldn’t get the data, the company isn’t on the list.

USA: How Much Will OOH Ad Spending Growth This Decade?

You’ve likely seen the headlines trumpeting the immense pace of growth of out of home ad spending. Cool, you may think. But how big is it going to get?

USA: DOOH versus static billboards

When it comes to creating a media buying plan for advertising, it can be difficult to sort through the myriad of options available. After all, you have everything from targeted social media advertisements to billboards to even newspaper advertisements (if your audience still reads the paper that is). However, if you were to break down all the advertising mediums into two categories, they would be traditional static and digital.

Australia: Creative Collection: 'First Nations' is first in class with bold, contextual Out of Home

he Outdoor Media Association's Creative Collection is a competition to acknowledge, celebrate, and reward the best Out of Home advertising campaigns in Australia.

Australia: Big Outdoor launches with former oOh!media and JCDecaux executives

Big Outdoor, Australia’s newest digital out of home (OOH) media company specialising in digital billboards, launched in Brisbane. Founder and CEO Phil Eastwood is a former national commercial director at oOh!media. “The large outdoor media suppliers have become ‘generalists’ with their focus diluted by selling across multiple outdoor environments," says Eastwood.

New Zealand: LUMO leads NZ into the Programmatic DOOH era

Lumo, has announced a multi Supply Side Platform partnership with global Digital Out-Of-Home (DOOH) tech players Vistar Media, Broadsign and Hivestack. A move that Lumo co-founder and CEO Phil Clemas says will connect premium, large format outdoor inventory to buyers who wish to transact DOOH programmatically across the network.

Australia News: Finalists announced for Australia's first digital billboard art competition

Six lucky artists will soon see their work displayed at one of Melbourne’s busiest intersections thanks to the inaugural Fivex Art Prize. The winning artist will take home $30,000 and the five runners-up $1000 each, in addition to having their work showcased on the corner of Flinders and Elizabeth Streets.

AFRICA NEWS

Nigeria: APCON, OAAN Agree on Standard Operating Procedure for Outdoor Advertising

In a renewed approach to raise the bar for practitioners in the out-of-home (OOH) sub sector of the advertising industry, the Outdoor Advertising Agency of Nigeria, (OAAN), in conjunction with Advertising Practitioners Council of Nigeria (APCON) are working on Standard Operating Procedures which will soon be adopted by all the stakeholders.

ASIA NEWS

India: Chitra Painters turns the spotlight on green practices with solar lighting

Chitra Painters, a leading Kerala based media owner, is reaping benefits from their investments in solar lighting done at their advertising sites in Kerala where brands are now leveraging the eco-friendly element of sites through advertising. “There are various real estate brands that prefer sites with solar lighting to promote their big projects made on similar eco-friendly concepts.

China: China-focused OOH agency appoints Lee as Chief Creative Officer

Vivid City, the OOH advertising agency with offices in London and Shanghai, has appointed Danny Lee to lead on creative campaigns in China. Lee was previously Nike's Greater China Marketing Director, where he worked on the award-winning ‘Running makes the world go around’ campaign on the circular screen of Metro City, a landmark shopping centre in Shanghai.

World OOH News March 6th 2020