Politis Group is the leading Out of Home media owner in Greece in the non-moving media sector, with more than 40 years of continuous presence in the market. We operate an extensive national network of over 9,2 digital and classic advertising frames, covering 69 cities and municipalities and delivering 6.9 billion impressions every 28 days to 7.2 million unique individuals.
With more than 9K active advertising points and a team of 153 professionals, Politis OOH combines scale, operational control, and technological integration to deliver reliable, measurable and high-impact outdoor advertising solutions.
Market Presence & Infrastructure
Our portfolio spans high-traffic urban environments, premium roadside locations, city centers, and retail proximity networks. We manage a balanced mix of classic static formats and a rapidly expanding digital ecosystem, including large-format LED screens, interactive panels, and special constructions.
As a non-moving media specialist, our focus is on maximizing visibility in strategic, fixed locations that guarantee sustained exposure and consistent audience delivery.
Fully Integrated Operations
- Politis OOH manages the entire campaign lifecycle in-house, ensuring operational consistency and quality control at every stage:
- Idea & Creative Development – Conceptual support and adaptation for OOH environments.
- Design & Technical Planning – Functional design optimized for location, format, and visibility.
- Production – Print, digital, 2D and 3D constructions executed with certified production standards.
- Distribution – Fleet of 52 vehicles ensuring nationwide logistics coverage.
- Installation – 72 specialized technicians handling installations across all network locations.
- Maintenance & Support – Continuous monitoring and maintenance of all frames to ensure uptime and presentation quality.
This vertically integrated structure allows us to maintain high operational standards and deliver campaigns efficiently across multiple cities simultaneously.
Data & Measurement
We actively invest in measurement and accountability. Through strategic partnerships with Vodafone and TomTom, and mobility data analysis via the Carto platform, we provide advertisers with campaign performance insights based on real movement patterns and traffic data.
Our approach enables:
- Audience reach validation
- Mobility-based exposure analysis
- Performance reporting per location cluster
- Data-backed media planning optimization
We consider measurability a core pillar of modern OOH and continue to expand our data integration capabilities in line with international best practices.
Technological Innovation & Digital Expansion
While maintaining a strong static footprint, we are continuously expanding our digital OOH capabilities. Our network includes interactive touch-screen panels, dynamic content capabilities, real-time message adaptation via QR technology, and large-format LED structures.
We also support advanced creative executions including 3D builds and digitally enhanced content formats such as FOOH (Fake Out of Home) productions for cross-channel amplification.
Our focus is on combining physical presence with digital flexibility, ensuring that OOH remains both impactful and adaptable within today's omnichannel media landscape.
International Presence
Greece
Market leader in non-moving OOH media, with nationwide coverage across major metropolitan areas and regional cities.
Cyprus
Selective premium network including illuminated Pisa, Super Pisa, and large-format billboards positioned in key urban and roadside locations.
Romania
Based in Bucharest, providing access to high-traffic premium outdoor locations across the capital and other major urban centers, supporting growth in one of the region's dynamic OOH markets.
For over four decades, Politis OOH has focused on building infrastructure, expanding digital capability, and strengthening measurement standards in the Out of Home sector. Our commitment is to operational excellence, network quality, and continuous innovation within the evolving global OOH landscape.
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