Sustainability

The OOH industry is under growing scrutiny on carbon impact. Advertisers, agencies and brands now expect measurable sustainability credentials from their media partners — and reporting requirements are tightening across every major market.

Why this matters for OOH

Out of Home is well placed to lead. The medium already has a strong environmental story relative to other channels, but the gap between aspiration and evidence-based action remains wide. Across the global OOH sector, the pace of change has accelerated sharply in recent years:

• Scope 3 emissions reporting now routinely includes media investment
• Carbon measurement at campaign and screen level is becoming a commercial requirement
• Sustainable materials, renewable energy sourcing and circular economy practices are moving from pilot to standard
• Buyers increasingly expect transparent, comparable data before committing spend

What this platform gives you

The WOO Sustainability Taskforce was established to help members close the gap between commitment and delivery. This members-only resource hub brings together practical tools and shared intelligence from across the global OOH industry:

• Best practice case studies from media owners, suppliers and national associations
• Guidance on carbon measurement frameworks including the Global Media Sustainability Framework
• Practical approaches to reducing operational emissions
• Up-to-date reporting on materials innovation, energy transition and recycling initiatives
• Insights from WOO webinars, congress sessions and working groups

The principle is simple: share what works. The faster the industry builds and adopts consistent, credible sustainability practices, the stronger OOH's competitive position becomes with advertisers who are making media decisions through a sustainability lens.

Examples of our most recent articles/documents