Central European Forum: Warsaw 2026

October 21st to 23rd 2026

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Central European Forum: Warsaw 2026

The World Out of Home Organization's Central European Forum returns to Warsaw, Poland from October 21st to 23rd 2026 - WOO's first Central European Forum will bring together leading industry speakers from across the region, representing every part of the Out of Home ecosystem, for three days of insight, debate and networking.

WEDNESDAY 21st October

  • Welcome drinks at the Congress venue

THURSDAY 22nd & 23rd October

One and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients, with a lunchtime finish on the Friday.

We will be covering the following plus much more:

  • Growing the Sector - working together and the important role of National Associations
  • Maintaining OOH's Competitive Advantage
  • Driving OOH growth through Audience Measurement
  • OOH - A natural home for great creativity
  • Responding to the Sustainability Challenge
  • Growing importance of Data usage in OOH
  • Making OOH Easier to buy - The growing impact of Automation and Programmatic buying of OOH
  • The increasing impact of AI on OOH
  • The importance of Retail Media going forward...

CELEBRATION DINNER

A celebration dinner will be held on the Thursday evening.

Central European Forum: Warsaw 2026
Central European Forum: Warsaw 2026
Central European Forum: Warsaw 2026

Event Programme

2 days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients.

  • Wednesday October 21st 2026

  • 14.00

    Registration Opens

    Registration Opens

  • 18.30 - 20.00

    Welcome Drinks

    Sponsored by Broadsign

  • 20:30

    Food & Drinks

    Join the Broadsign Social OOH event at The Roof Sky Bar, Crowne Plaza by IHG

  • Thursday October 22nd 2026

  • 09.00 - 09.10

    Introduction to the WOO Warsaw OOH Forum

    • Anna-Maria Pisano -  Event Director, World Out of Home Organization
  • 09.10 - 09.40

    Global Update

    • Tom Goddard - President, World Out of Home Organization
  • 09.40 - 10.05

    Attention Outside the Algorithm

    The growing role of Out-of-Home in a fragmented media world

    • Bartosz Hojka, CEO of Agora Group
  • 10.10 - 10.30

    Think Out of Home – Unlock the Real Power of OOH

    • Asli Sahin - Executive Creative Director, Ogilvy - Amsterdam
  • 10.30 - 11.00

    Networking Coffee Break

    Exhibition Area

  • 11.05 - 11.55

    Central Europe Legislation and Regulation (inc Q&A)

    • Kai-Marcus Thäsler - CEO, B|A|M
    • Tamas Bauer - IK Outdoor
    • Pawel Orlowski - CEO, Synergic
    • Andreas Allerstorfer - CEO - AWS Out of Home Media Group
  • 11.55 - 12.15

    The Show Goes On

    How the Ukrainian OOH-market adapted, recovered and kept evolving

    • Viktor Ivanchenko - Head of Strategy & R&D Advertising Holding Megapolis+
  • 12.25 - 12.45

    The Georgian OOH Phenomenon

    • Giorgi Trapaidze - CEO, ALMA
  • 13.00 - 14.15

    Buffet Lunch

    Exhibition Area

  • 14.15 - 14.35

    From Mega Screens to Urban Landmarks — What Seoul and Warsaw Can Learn from Each Other

    • Daewon Kim - CEO & Founder, PODO Media Network
  • 14.35 - 14.55

    Sustainability beyond Emissions

    From Environmental Footprint to Societal Benefits

    • Katrin Robertson -  CEO, blowUP media Group
    • Mary O'Sullivan - Director of Europe, Ad Net Zero
  • 14.55 - 15.10

    Real World Connections – Why the Future of Advertising Belongs in the Real World

    Adrian Skelton - Co-Founder & Co-CEO, Silverflow OOH

  • 15.10 - 15.30

    Why the next OOH Growth Markets won’t look like London or New York

    • Kate Luchaninova - Chief Strategic Growth Officer, Geomotive
  • 15.30 - 16.00

    Networking Coffee Break

    Exhibition Area

  • 16.00 - 16.15

    Women in WOO

    Continuing to Drive Change Through Inclusion

    • Katrin Robertson - CEO, blowUP media Group
    • Anna-Maria Pisano - Event Director, World Out of Home Organization
  • 16.15 - 16.35

    An Infrastructure Industry Wearing a Media Costume

    Media, infrastructure, city, citizen: one chain of trust

    • Marco Orlandi - CEO - PLADWAY Srl, Italy
  • 16.35 - 16.50

    From Trusted Reach to Measurable Outcomes

    Piotr Zagórski - Founder & CEO of Flollow & retargetingOOH.com 

  • 16.50 - 17.00

    Close of Day One

    • Tom Goddard - President, World Out of Home Organization
  • 17:30 - 18:30

    Workshop sponsored by Outdoorlink

    • Meeting Room C1 – First floor
  • 17.30 -18.30

    Building the performance layer

    How media owners can add measurement, retargeting and measurable business outcomes to OOH

    • Meeting Room C5 Flollow Workshop
  • 18.00 – 19.00

    Every Screen, One Language

    OOH grows when ,media owners and agencies work from the same numbers

    • Meeting Room C3 All Unite Workshop
  • 20.00 - 22.00

    Celebration Dinner

    Congress Hall

  • Friday October 23rd 2026

  • 08.45 - 09.00

    Welcome Back

    • Anna-Maria Pisano - Event Director, World Out of Home Organization
  • 09.00 - 09.15

    Day Two Introduction

    • Tom Goddard - President, World Out of Home Organization
  • 09.15 - 10.00

    Deep Dive Session One

    Audience Measurement Updates

    • Gideon Adey - CEO Gurooh Ltd
    • Frank Goldberg -  Managing Director at Institute for Digital Out of Media
    • Mats Ronne - Senior advisor at OffPist Management
  • 10.00 - 11.00

    Deep Dive Session Two

    Scaling DOOH Through Global Omnichannel Demand (inc Q&A)

    • Sarah Parkes - Managing Partner, Talon Network & Grand Visual
    • Arthur de Groot - Sales Director, EMEA, Broadsign
    • Kamil Glenszczyk - Programmatic Media Lead, Central Europe, Google DV360
  • 11.00 - 11.30

    Networking Coffee Break

    Exhibition Area

  • 11.30 - 12.30

    Deep Dive Session Three

    Sense, Understand, Act, Learn: Practical AI in DOOH (inc Q&A)

    • Dean Udatny - Director of Special Projects & Programmatic Operations, Go2 Digital
    • Dino Burbidge -  CEO, Dinova Ltd
  • 12.30 - 12.50

    From screen to store: Driving retail footfall with dynamic DOOH

    • Martine Hammink - VP, Creative Studio & Creative Solutions, Vistar Media
  • 12.50 - 13.15

    "The Now, Next & the Wondrous Future of OOH - Euro Edition"

    • Dino Burbidge - CEO, Dinova Ltd
  • 13.15 - 13.30

    Finale

    • Tom Goddard - President, WOO

Featured Speakers / Panellists / Moderators

Our Annual Congress is in London on 3rd to 5th June 2026. London will be an exciting and feature packed Congress with leading industry speakers from across the region representing all aspects of the OOH ecosystem. Speakers, panellists and Moderators will be amended/updated as the programme for the congress develops.

Please click on a speaker / panellist / moderator to read their bio.

Gideon Adey
Gideon Adey

Measurement Consultant / WOO

CLICK TO READ BIO
Andreas Allerstorfer
Andreas Allerstorfer

CEO / AWS Out of Home Media Group

CLICK TO READ BIO
Tamás Bauer
Tamás Bauer

Owner and Managing Director / IK Outdoor

CLICK TO READ BIO
Dino Burbidge
Dino Burbidge

Creative in Residence / WOO

CLICK TO READ BIO
Kamil Glenszczyk
Kamil Glenszczyk

Programmatic Media Lead, Central Europe / Google

CLICK TO READ BIO
Tom Goddard
Tom Goddard

President / World Out of Home Organization

CLICK TO READ BIO
Frank Goldberg
Frank Goldberg

Managing Director / Institute for Digital Out of Home Media (IDOOH)

CLICK TO READ BIO
Arthur de Groot
Arthur de Groot

Sales Director, EMEA / Broadsign

CLICK TO READ BIO
Martine Hammink
Martine Hammink

VP, Creative Studio & Creative Solutions / Vistar Media

CLICK TO READ BIO
Bartosz Hojka
Bartosz Hojka

President of the Management Board & CEO / Agora Group

CLICK TO READ BIO
Victor Ivanchenko
Victor Ivanchenko

Head of Strategy & R&D / Advertising Holding Megapolis+

18+ years in advertising.

CLICK TO READ BIO
Daewon James Kim
Daewon James Kim

CEO & Founder / PODO Media Network

CLICK TO READ BIO
Kate Luchaninova
Kate Luchaninova

Chief Growth Officer / Geomotive

CLICK TO READ BIO
Marco Orlandi
Marco Orlandi

CEO / PLADWAY Srl, Italy

CLICK TO READ BIO
Pawel Orlowski
Pawel Orlowski

Chief Operating Officer / Synergic

CLICK TO READ BIO
Mary O’Sullivan
Mary O’Sullivan

Director of European Markets / Ad Net Zero

CLICK TO READ BIO
Sarah Parkes
Sarah Parkes

Managing Partner / Talon Network & Grand Visual

CLICK TO READ BIO
Anna Maria Pisano
Anna Maria Pisano

Founder & CEO / Global Studio / WOO Events Director

CLICK TO READ BIO
Katrin A. Robertson
Katrin A. Robertson

CEO / blowUP media Group

CLICK TO READ BIO
Mats Ronne
Mats Ronne

Chair / Outdoor Impact - Swedish JIC

CLICK TO READ BIO
Asli Sahin
Asli Sahin

Executive Creative Director / Ogilvy - Amsterdam

CLICK TO READ BIO
Adrian Skelton
Adrian Skelton

Co-Founder & Co-CEO / Silverflow OOH

CLICK TO READ BIO
Kai-Marcus Thaesler
Kai-Marcus Thaesler

Managing Director / B|A|M - Bundesverband Aussenmedien e.V.

CLICK TO READ BIO
Giorgi Trapaidze
Giorgi Trapaidze

Chief Executive Officer / ALMA

CLICK TO READ BIO
Dean Udatny
Dean Udatny

DIRECTOR OF SPECIAL PROJECTS AND PROGRAMMATIC OPERATIONS / GO2Digital

CLICK TO READ BIO
Piotr Zagórski
Piotr Zagórski

Founder & CEO / Flollow & retargetingOOH

CLICK TO READ BIO

CENTRAL EUROPEAN FORUM
WARSAW - 2026

Another exciting and feature packed event with leading industry speakers from across the globe

Warsaw - Central European Forum
REGISTER NOW

Warsaw Event Sponsors

The World Out of Home Organization's is proud to be associated with leading players across the OOH industry and welcome our global and local event sponsors to an exciting Central European Forum. Click a logo to read the sponsors profile.

 

Event Platinum Sponsor

Event Gold Sponsor

Event Silver Sponsor

Event Sponsor

Event Exhibitor

Media Partners

Supporting Association

Warsaw - Central European Forum
Warsaw - Central European Forum
Warsaw - Central European Forum
Warsaw - Central European Forum
Warsaw - Central European Forum
Warsaw - Central European Forum
Warsaw - Central European Forum
Warsaw - Central European Forum
Warsaw - Central European Forum
Warsaw - Central European Forum

Hotel

Radisson Collection Hotel, Warsaw – 5 Stars

The Radisson Collection Hotel Warsaw is a landmark 5-star property in the heart of Warsaw, steps from the Palace of Culture and Science, offering panoramic city views and premium amenities.

Collection Rooms feature modern décor and elegant linens, complete with a bathrobe and slippers, to make guests feel right at home.

  • Wi-Fi
  • NESPRESSO MACHINE
  • MINIBAR
  • SAFE BOX | 30+ SQM
  • CITY OR PALACE OF CULTURE VIEW
  • SMART TV

Room Rate per Room per Night

Book on the registration form online

Radisson Collection Room – Single Occupancy, breakfast & tax included€ 220,00

Radisson Collection Room – Double Occupancy, breakfast & tax included€ 245,00

  • Check-in time 3:00pm
  • Check-out time 12:00pm

  • For specific requests regarding early check-in or late check-out, please email: worldooh@global-studio.it

Registration

REGISTRATION FEES

  Early Bird 
11 September		 Advance Registration fees from 12 to 21 September Registration fees from
22 September to
14 October		  
WOO MEMBER € 600,00 € 650,00 € 750,00  
WOO NON MEMBER € 750,00 € 800,00 € 900,00  
ACCOMPANYING PERSON
(partner, spouse, etc. This registration category is reserved for personal guests only and cannot be used for colleagues from the same company – see details below)		 € 300,00 € 300,00 € 350,00  

 

THE REGISTRATION FEE INCLUDES

Delegates: 

  • Forum sessions
  • Coffee breaks & Standing Light Lunch as per the programme
  • Welcome Cocktail Reception on Wednesday
  • Celebration Dinner on Thursday and unless specified.
    Tours and exursions are not included

Accompanying Persons: 

  • Social Events only: Welcome Cocktail Reception and Celebration Dinner.
    Forum sessions, tours and excursions are not included

 

PLEASE, READ BEFORE SUBMITTING YOUR REGISTRATION

  • Register using your company email address to receive all event details before and during the congress.
  • Payment via Credit Card (Visa, MasterCard with 3DSecure, AmEx, Discover, Diners, JCB).
  • After registration, you will receive confirmation via email (check SPAM if not received).
  • Confirmation invoice will be sent after a few days.

For further information please contact: worldooh@global-studio.it

 

CANCELLATION POLICY

Substitution or name change: €50.00 per request.

Attendance cancellation: 50% refund up to 1 week before the congress; no refund thereafter.

Refunds incur 5% admin fee.

 

EU/Schengen citizens do NOT need a visa to enter Poland

Poland is part of the Schengen Area.
As such, this applies to all EU passport holders, including congress, meeting, and forum participants, who are only required to carry a valid identity document (national ID card or passport).

If your country is not part of the EU/Schengen Area, you may need to apply for a Schengen Visa (Type C).
Please verify your specific situation on the official Polish consulate or embassy website: Open website link

If you need the invitation letter from the Organizing Secretariat for visa purposes, please send an email with passport details to: worldooh@global-studio.it

A fee of € 20,00 per letter will be applied (No refund will be processed in case of VISA will be denied. This is an admin fee.)

 

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