LISBON ANNUAL CONGRESS 2023
The World Out of Home Organization's annual conference is scheduled for June 7th - 9th 2023 in Lisbon, Portugal. Lisbon will be another exciting and feature packed conference with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. The Congress will include a packed social programme including the Gala dinner, city tours and the ever popular Congress Afterparty.
This year's Congress will again see us tackling the major issues of the day: Sustainability, Measurement and Automation, as well as celebrating the creative and marketing impact of one of the strongest foundations of the global media scene.
The first day of presentations will focus on 'Growing the Sector' – working together, maintaining OOH’s competitive advantage - a natural home for great creativity all while responding to the Sustainability Challenge.
Day 2 will move through the science of OOH with the growing importance of Data usage in OOH and driving growth through Audience Measurement whilst making OOH Easier to buy – the growing impact of Programmatic buying.