ANNUAL CONGRESS: LISBON

June 7th - 9th 2023

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LISBON ANNUAL CONGRESS 2023

The World Out of Home Organization's annual conference is scheduled for June 7th - 9th 2023 in Lisbon, Portugal. Lisbon will be another exciting and feature packed conference with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. The Congress will include a packed social programme including the Gala dinner, city tours and the ever popular Congress Afterparty.

This year's Congress will again see us tackling the major issues of the day: Sustainability, Measurement and Automation, as well as celebrating the creative and marketing impact of one of the strongest foundations of the global media scene.

The first day of presentations will focus on 'Growing the Sector' – working together, maintaining OOH’s competitive advantage - a natural home for great creativity all while responding to the Sustainability Challenge.

Day 2 will move through the science of OOH with the growing importance of Data usage in OOH and driving growth through Audience Measurement whilst making OOH Easier to buy – the growing impact of Programmatic buying.

Follow Me Lisboa 06/2023 (EN) | Visit Lisboa

LISBON ANNUAL CONGRESS 2023
LISBON ANNUAL CONGRESS 2023
LISBON ANNUAL CONGRESS 2023

Event Programme

  • Wednesday June 7th

  • 9.00 - 12.30

    Lisbon half-day city tour

    Optional excursion to be paid in advance. €75 per person.

  • 09.30 - 12.30

    National Associations Meeting

    • By invitation only - Meeting room VITIS IV - Floor-1  
  • 14.00 - 20:00

    Registration Opens

    • Exhibition area - Foyer Floor-1
  • 16.00- 16.30

    WOO General Assembly

    • By invitation only or for WOO Members - VITIS IV - Floor -1
  • 19:00 - 21.00

    Welcome drinks & Canapé

    At the Hotel

  • Thursday June 8th

    Day one: Growing the OOH Sector

  • 8.00 - 8.45

    Doors & Exhibition opens

    Welcome coffee in the Morus ballroom, floor 1.
    Sponsored by Samsung

  • Session 1: 8.45- 10.30

    Rebuilding Momentum

    • Tom Goddard - World Out of Home Organization

     

  • “Digital out of home” - opening the door to Sector Growth

    • Christian Schmalzl - Ströer SE & Co. KGaA
  • Market Spotlight - Southern Europe

    • Alexandre Roubaud - JCDecaux
  • "DOOH navigating OOH and digital budgets in a converging world"

    • Nick Parker - Kinetic Worldwide in conversation with Charles Parry-Okeden - OMA
  • 10.30 - 11.00

    Networking Coffee Break

    Exhibition Area

  • Session 2: 11.00 -13.00

    Market Spotlight - Brazil

    • Felipe Forjaz - Abooh Brazil
  • Market Spotlight - China

    • Guohua Zhang - CAA
  • Outdoor Advertising — The experience of war

    • Victor Ivanchenko - Prime Outdoor Ukraine
  • Sustainability Panel

    • Ben Milne - dentsu (Moderator)
    • Katrin Robertson - blowUP media
    • Martin Corke - Clear Channel
    • Adam Green - Broadsign
    • Judd Guthmiller - Daktronics
    • Stephanie Helen Scheller - Omnicom Media Group
  • 'Actions speak louder than words'

    'Let your words teach and your actions speak.'

    • Marc Fenty - Horizon Media 
    • Annie Rickard - OOH Capital
  • 13.00 - 14.30

    Buffet Lunch

    Exhbition Area

  • Session 3: 14.30 - 15.55

    "The People's Space"

    • Rick Robinson - PJX Media
  • OOH National Associations Panel

    • Anna Bager - OAAA - USA 
    • Kai-Marcus Thäsler - FAW - Germany
    • Noomi Mehta - IOAA - India
    • Amanda Dorenberg - COMMB - Canada
    • Gabriel Cedrone - ALOOH Latam 
  • "The Power of Classic Out-of-Home in a Digital World"

    • Natalia Rojas - Broadsign,
    • Fiona FitzGibbon - Diversiffi Media
    • Jorja Wilkins - Primedia Outdoor 
  • "Pivot Points for Predictions: Calling All Dealmakers"

    • Mark Boidman - Solomon Partners
  • 15.55 -16.15

    Networking Coffee Break

    Exhbition Area

  • Session 4: 16.15 - 17:00

    WOO Creative, Technical and Sustainability Awards

    • Dino Burbidge - Sky
  • Wrap up and close of Day 1

    • Tom Goddard - World Out of Home Organization
  • 19.30 - 22.30

    Gala Dinner & Awards Ceremony

    Sud Hall Lisboa overlooking the Tagus River. Including Personal Awards - Rising Star, Leadership and Lifetime Achievement
    Dress code: Gentlemen Business suits & Ladies evening dress

    Coaches pick up - 19:00

    Main Lobby Epic Sana

  • Friday June 9th

    Day two: The science of OOH

  • Session 1: 9.00 - 10.20

    Welcome back

    • Tom Goddard - World Out of Home Organization
  • Effective Use of Data

    • Cathy O'Connor - oOh!media
  • "F**K SHINY OBJECT SYNDROME: OOH SHINES BRIGHTEST"

    • Barry Cupples - Talon
    • Debbie Benadiba - Talon
  • "The Next Wave of Data-Driven Out-of-Home"

    • Michael Provenzano - Vistar Media
  • The Non-Programmatic Opportunity: Making All OOH Easier to Buy

    • Srikanth Ramachandran - Moving Walls
  • 10.20 - 10.40

    Networking Coffee Break

    Exhibition Area

  • Session 2 10.40 -13.15

    Enhancements in Audience Measurement Systems

    3 mini-presentations, introduced by Gideon Adey

    • Denise Turner & Mark Flood - Route / IPSOS
    • Dylan Mabin - Geopath
    • Mats Rönne - Outdoor Impact
  • "Outside in buys"

    • Andreas Soupliotis - Hivestack
    • Ichiro Jinnai - Hivestack
    • Kate Wang - dentsu China
  • Ease of buying - suppliers and buyers

    • Charles Parry-Okeden - OMA (Moderator)
    • Helen Bull - dentsu
    • Barry Cupples - Talon 
    • Maarten Dollevoet - Broadsign
    • William Brownsdon - EMEA Hivestack
  • "The Art of Innovation: How Big Data is Transforming DOOH in Japan"

    • Jun Sakurai - Live Board
  • The now, next and the wondrous future of OOH 2023

    • Dino Burbidge - Sky
  • Wrap up and close of Day 2

    • Tom Goddard - World Out of Home Organization
  • 13.30 onwards

    Lunch

    Exhibition Area

  • 19.30 - 23.30

    Congress After Party

    Estufa Fria

    Coaches pick up - 19:00

    Epic Sana Lisboa

  • Saturday June 10th

  • 09.00 - 17.30

    Full day tour - Cascais & Sintra

    Optional excursion to be booked
    & paid in advance

    €175 lunch included

    English speaking guide

    Departure at 09:00am
    from the Epic Sana Lisboa


Featured Speakers / Panellists

The WOO annual congress is scheduled for June 7th - 9th 2023 in Lisbon, Portugal. Lisbon will be another exciting and feature packed congress with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. Speakers and panellists will be amended/updated as the programme for the congress develops. Please click on a speaker/panellist to read their bio.

Gideon Adey
Gideon Adey

CEO / GurOoh

Gideon is a Measurement Consultant for the World Out of Home Organization

CLICK TO READ BIO

Anna Bager
Anna Bager

President & CEO / Out of Home Advertising Association of America (OAAA)

A seasoned media industry veteran

CLICK TO READ BIO

Debbie Benadiba
Debbie Benadiba

CEO / Talon OOH Canada

23 years of experience in the OOH industry

CLICK TO READ BIO

Mark Boidman
Mark Boidman

Global Media Group Head / Solomon Partners

He has over 23 years of experience in public and private mergers and acquisitions, divestitures, leveraged financing's, private placements, and restructurings.

CLICK TO READ BIO

William Brownsdon
William Brownsdon

Managing Director / EMEA

Leading the launch and expansion of Hivestack in the UK and multiple markets across Europe.

CLICK TO READ BIO

Helen Bull
Helen Bull

OOH Trading Director / Amplifi

A multilingual sales and marketing leader with more than 20 years’ experience

CLICK TO READ BIO

Dino Burbidge
Dino Burbidge

Innovation Leader / Sky

Making creativity play nicely with technology

CLICK TO READ BIO

Gabriel Cedrone
Gabriel Cedrone

President / ALOOH Latam

High level executive with experience for more than 25 years in international companies

CLICK TO READ BIO

Martin Corke
Martin Corke

Chief Marketing Officer / Clear Channel UK - Europe Marketing Lead

Leads marketing and communications for OOH media and infrastructure business Clear Channel UK

CLICK TO READ BIO

Barry Cupples
Barry Cupples

Group CEO / Talon

Extensive multiple media and management experience at a global level working across multi-billion dollar client investment portfolios

CLICK TO READ BIO

Maarten Dollevoet
Maarten Dollevoet

CRO / Broadsign

As CRO, Maarten Dollevoet brings deep product and industry knowledge to his role overseeing Broadsign's global sales and product strategy.

CLICK TO READ BIO

Amanda Dorenberg
Amanda Dorenberg

President / Canadian Out-of-Home Marketing and Measurement Bureau (COMMB)

A technology & marketing executive with a passion for disrupting traditional industries

CLICK TO READ BIO

Marc Fenty
Marc Fenty

SVP, Director of OOH / Horizon Media

CLICK TO READ BIO

Fiona FitzGibbon
Fiona FitzGibbon

CEO / Diversiffi Media

Over 25 years of experience in OOH and media

CLICK TO READ BIO

Mark Flood
Mark Flood

Global Head of OOH / IPSOS

Globally, identifying, assessing and deploying methodological and technological enhancements throughout IPSOS

CLICK TO READ BIO

Felipe Forjaz
Felipe Forjaz

Co-Founder & CEO / HELLOO

President of ABOOH, Brazilian Association of Out Of Home

CLICK TO READ BIO

Adam Green
Adam Green

Senior Vice President, Strategy / Broadsign

Ensures Broadsign continues to make the right decisions to grow their business organically and through strategic partnerships and M&A

CLICK TO READ BIO

Tom Goddard
Tom Goddard

President / World Out of Home Organization

President of the World Out of Home Organisation and Chairman of Out of Home Capital

CLICK TO READ BIO

Guohua Zhang
Guohua Zhang

President, China Advertising Association / Vice President, International Advertising Association

The former Director of Advertising for China Industry and Commerce

CLICK TO READ BIO

Judd Guthmiller
Judd Guthmiller

Vice President - International / Daktronics

CLICK TO READ BIO

Victor Ivanchenko
Victor Ivanchenko

Ukraine / Marketing Strategy Lead

18+ years in advertising.

CLICK TO READ BIO

Ichiro T. Jinnai
Ichiro T. Jinnai

President / Hivestack Japan

Result-driven and proactive Digital Transformation Professional with more than 20 years’ expertise in business development and strategy planning

CLICK TO READ BIO

Dylan Mabin
Dylan Mabin

President / Geopath

An audience insights researcher and OOH media expert who specializes in geoinformatics

CLICK TO READ BIO

Noomi Mehta
Noomi Mehta

Chairman / Selvel One Group

More than 40 years of experience in the advertising business

CLICK TO READ BIO

Ben Milne
Ben Milne

Global Head of Out-of-Home Media / dentsu

Ben leads dentsu's OOH scaled service and capabilities across the globe.

CLICK TO READ BIO

Cathy O'Connor
Cathy O'Connor

Chief Executive Officer and Managing Director / oOh!media Pty Ltd

One of Australia's most recognised media industry leaders.

CLICK TO READ BIO

Nick Parker
Nick Parker

Global COO / Kinetic Worldwide

Currently responsible for Operational Strategies across Kinetic Worldwide's portfolio of clients Globally totalling $2.5BN

CLICK TO READ BIO

Charles Parry-Okeden
Charles Parry-Okeden

Independent Chair / OMA

More than 30 years’ experience in OOH media

CLICK TO READ BIO

Michael Provenzano
Michael Provenzano

CEO & Co-Founder / Vistar Media

Michael Provenzano is CEO and co-founder of Vistar Media

CLICK TO READ BIO

Srikanth Ramachandran
Srikanth Ramachandran

Founder & Group CEO / Moving Walls

Srikanth Ramachandran is the Founder and Group CEO of Moving Walls

CLICK TO READ BIO

Annie Rickard
Annie Rickard

Managing Partner / Capital OOH

I believe that equality for women is not only a women’s issue; when women fulfil their potential, everyone benefits

CLICK TO READ BIO

Katrin A. Robertson
Katrin A. Robertson

CEO / blowUP media GmbH

Over 28 years with blowUP media, an acknowledged expert in the field of large-format outdoor advertising

CLICK TO READ BIO

Rick Robinson
Rick Robinson

Chief Executive Officer / PJX Media

OOH Thought Leader - Expert in The People's Space

CLICK TO READ BIO

Natalia Rojas
Natalia Rojas

Head of Account Management / Broadsign

Working with OOH companies globally for over 15 years

CLICK TO READ BIO

Mats Rönne
Mats Rönne

Chair / Outdoor Impact - Swedish JIC

Over 35 years experience in marketing and media, spanning across a wide range of client, agency and media roles

CLICK TO READ BIO

Alexandre Roubaud
Alexandre Roubaud

CEO Southern Europe and Latin America / JCDecaux

CLICK TO READ BIO

Jun Sakurai
Jun Sakurai

CEO / LIVE BOARD

20 plus years of experience working in the media & agency industry

CLICK TO READ BIO

Stephanie Helen Scheller
Stephanie Helen Scheller

Head of Sustainable Solutions / Omnicom Media Group

co-founder of OMG Momentum | driving the sustainability transformation in media & marketing | sustainability consulting

CLICK TO READ BIO

Christian Schmalzl
Christian Schmalzl

Co-CEO / Ströer SE & Co. KGaA

Leading the M-DAX company

CLICK TO READ BIO

Andreas Soupliotis
Andreas Soupliotis

Founder & CEO / Hivestack

Founded Hivestack in 2016

CLICK TO READ BIO

Kai-Marcus Thäsler
Kai-Marcus Thäsler

Managing Director / FAW e.V. (OOH Association Germany)

CLICK TO READ BIO

Denise Turner
Denise Turner

Chief Executive / Route Research

Over 30 years in communications research

CLICK TO READ BIO

Kate Wang (Chi Wang)
Kate Wang (Chi Wang)

Head of inbound & outbound dept. / dentsu China

14 years of integrated marketing communication

CLICK TO READ BIO

Jorja Wilkins
Jorja Wilkins

Executive Marketing and Marketing Services / Primedia Outdoor

Over 15 years of extensive experience in OOH strategy and business strategy

CLICK TO READ BIO

LISBON ANNUAL CONGRESS 2023

Another exciting and feature packed event with leading industry speakers from across the globe

Sponsors

The World Out of Home Organization's is proud to be associated with leading players across the OOH industry and welcome our global and local event sponsors to another exciting Annual Congress. Click a logo to read the sponsors profile.

 

 

Annual Congress: Lisbon SPONSORS

    • Wildstone

      Platinum Sponsor

    • MOP

      Platinum Sponsor

    • DreamMedia

      Gold Sponsor

    • AllUnite

      Event Silver Sponsor

    • Unilumin Group

      Event Silver Sponsor

    • VIOOH

      Event Silver Sponsor

    • Absen

      Exhibitor

    • Artcrush Gallery

      Exhibitor

    • espirit

      Exhibitor

    • GDS

      Exhibitor

    • Samsung

      Event Sponsor

    • Spotzi

      Event Sponsor

    • TAC

      Event Sponsor

    • Teralytics

      Event Sponsor




WOO GLOBAL SPONSORS

    • Broadsign

      Platinum Global Sponsor

    • Daktronocs

      Platinum Global Sponsor

    • dentsu

      Platinum Global Sponsor

    • Kinetic

      Platinum Global Sponsor

    • Moving Walls

      Platinum Global Sponsor

    • Talon

      Platinum Global Sponsor

    • Vistar Media

      Platinum Global Sponsor

    • Hivestack

      Gold Global Sponsor

    • Ipsos

      Gold Global Sponsor



MEDIA PARTNERS



ANNUAL CONGRESS Registration

Another exciting and feature packed event with leading industry speakers from across the globe

Venue / Hotel

CONGRESS LOCATION - EPIC SANA LISBOA

Extraordinary location | Vibrant energy | A journey into the heart of Lisbon.
The perfect cosmopolitan experience.

A promise of captivating experiences

Between the renowned “Amoreiras” shopping center and the beautiful city park “Parque Eduardo VII” facing the most glamourous avenue of lisbon, “Avenida da Liberdade”, stands the awe-inspiring EPIC SANA Lisboa. Are you ready to live the vibrant's capital rhythm for leisure or business moments?

The hotel offers 311 spacious contemporary rooms and suites with river or city views, fine dining restaurants, bars, and spa. TheAward-Winning Restaurant Flor de Lis presents itself with one of the most coveted city brunch offer. Scale and UpScale represent the afternoon temptation to taste fine cocktails.

To relax and restore your energy, SAYANNA Wellness & SPA with an indoor pool, gym for everyone, and also an infinity pool - exclusive access to guests - on the hotel rooftop overlooking the river.

The comfort of the rooms and the personalised service, right down to the smallest detail, elevate the EPIC SANA to much more than a hotel. An experience you will want to repeat.

The hotel has 2 bars with different concepts: the Scale Lobby Bar and, at the top, the Up Scale Bar with an infinity pool.

Rooms Rate per room per night

  • € 230 Double single use
  • € 255 Double use

Breakfast, Taxes and Wi-Fi included

 


Tours / Social Programme

Half-day Lisbon Discovery
7th June, 2023
Wednesday morning € 75

This tour will present you the highlights of a city with over 21 centuries of history and multiple cultures, trends and lifestyles. Beautiful unexpected views are found at every turn down its colourful, picturesque streets.

We’ll start by crossing the city center to discover some of Lisbon's most charismatic traditional quarters where façades in pastel colors and ceramic tiles coexist side by side with modern architecture.

It is the area of Downtown and Chiado. Next will proceed to the monumental quarter of Belem, from where Vasco da Gama departed to discover the sea way to India in 1498 , will be our last visit.

Photo Stop near the Belem Tower to admire the fortress that defended the harbour of Lisbon, and near the Jerónimos Monastery both finest examples of the Manueline style and UNESCO patrimony.

But there is still some free time to enjoy the famous custard tarts of Belem, a true delicacy! Discover why Lisbon is one of the world's most scenic cities appealing to different tastes and senses.

It is a panoramic tour, with stops in Belem quarter where the guide will provide explanation about this quarter and the period of Portuguese History that it documents.

DURATION: From 9.00am to 12.30 / 01.00pm

SPECIAL NOTES: English speaking guide

 

Sintra Full day Sintra & Lisbon Coast
10th June, 2023 – Saturday full day € 175

Departure from Lisbon to our First stop that will be SINTRA

  • Visit of the Town palace of Sintra
  • Time free to enjoy the local shopping
  • Lunch in Sintra
  • After lunch proceed to Cape Roca the western most point of European Continent for brief Stop
  • Afterwards drive along the coast for panoramic of Guincho, Cascais & Estoril from there return to Lisbon

The above itineraries might be adjusted according to traffic restrictions

 


Event Registration - NOW CLOSED

REGISTRATION FEES

STANDARD
From 28th Feb to 6th June 2023
WOO MEMBER € 1200
WOO NON MEMBER € 1950
ACCOMPANYING PEOPLE -
(see details here below)
€ 500

The registration fee includes:

  • All the congress sessions, Coffee breaks, Light Lunch, Gala Dinner and Social Events, unless specified

WOO will not be making hotel bookings or organising airport transfers for delegates.

At the end of the registration process you will be directed to the hotel booking form to book your rooms at our preferential congress rate.

The Day Delegate Rate does not include the Gala Dinner and other Social Events

 

PLEASE, READ BEFORE SUBMITTING YOUR REGISTRATION

  • Please register using your valid company email address.
  • Payment method Credit Card: Visa, MasterCard (for which it’s necessary to have the 3DSecure code), Amex, etc…
  • Accompanying persons will only attend the Social Events, not the congress sessions.
  • After completing the registration process, you will receive a confirmation of booking by email, please check in your SPAM Folder if you do not receive this.
  • You will receive your confirmation invoice via email from the Organizing Secretariat once booking is complete.
     
  • VISA PROCESS Click here if you need to apply for the Entry req