EUROPE REGIONAL FORUM

NOVEMBER 4th to 6th 2024

  • days
  • Hours
  • Minutes
  • Seconds

Europe Regional Forum: Milan 2024

The World Out of Home Organization is to hold its Europe Regional Forum in November 2024. The Forum will be held in Milan, Italy from November 4th to 6th 2024.

The previous Regional Forums in Kuala Lumpur, Dubai, Bali and Cape Town attracted over 300 delegates each. We are assured a very warm welcome from our Italian hosts.

One and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients with a lunchtime finish on the Wednesday.

DOWNLOAD THE EVENT FLYER HERE

Europe Regional Forum: Milan 2024
Europe Regional Forum: Milan 2024
Europe Regional Forum: Milan 2024

Event Programme

One and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients with a lunchtime finish on the Wednesday.

  • Monday 4th November 2024

  • 09.30 - 12.30

    Milan OOH City Tour

  • 14.00 - 20.00

    Registration Open

  • 18.30 - 20.00

    Welcome Drinks

    Welcome Drinks

  • Tuesday 5th November 2024

  • 08.45 - 08.55

    Housekeeping

    Anna Pisano -  Event Director, World Out of Home Organization

  • 08.55 - 09.00

    Welcome to Milan

    • Davide Arduini - Founder & CEO, Different Global
  • 09.00 - 09.30

    Prioritising Sector Growth

    • Tom Goddard - President, World Out of Home Organization
  • 09.30 - 10.00

    All digital – all good?!

    • Christian Schmalzl - CEO, Ströer
  • 10.00 - 10.20

    Italy Market Report

    • Marco Orlandi - CEO, Pladway Srl, Italy
    • Francesca Rubin - Researcher, Internet Media Observatory, Politecnico of Milan
  • 10.30 - 11.00

    Networking Coffee Break

    Exhibition Area

  • 11.00 - 11.20

    From OOH to O-OH!

    • Anna Meneguzzo - Brand & Communication Creative Officer, Moleskine Srl, Italy
  • 11.20 - 11.40

    Retail Media; Reality & Myth

    • Matthew Dearden - CEO, Alight Media
  • 11.40 - 12.00

    Transit and Retail Media Aligned - The Uniqueness of Crossing Boundaries

    • Cesare Salvini - CMMO, Grandi Stazioni Retail
  • 12.00 - 12.30

    DEI; The Business Challenge That Won't Go Away

    • Moderator: - Laetitia Lim - CEO, Quividi
    • Naren Patel - CEO / Media for All & Geoprove
    • Kristina Rudoman - Chief Commercial Officer / AllUnite
    • Dilki Weerakoon – Head of UK Client Strategy / Talon
  • 12.30 - 12.50

    How to turn International media challenges into successful global campaigns

    • Paul Cahierre - Founder & CEO Mediakeys International
  • 13.00 - 14.30

    Buffet Lunch

    Exhibition Aea

  • 14.30 - 14.30

    Welcome from the Municipality of Milan

    • Layla Pavone - Head of Coordination Board Technological Innovation and Digital Transformation, Municipality of Milan

  • 14.35 - 15.00

    (D)OOH in smart sustainable cities. Creating efficient, engaging and connecting spaces.

    • Kai-Marcus Thäsler - Managing Director - FAW e.V. (OOH Association Germany)
  • 15.00 - 15.30

    Transparency for Growth

    • Moderator - Tom Goddard - President, WOO
    • Matthew Dearden -  CEO, Alight Media
    • Nicola Mullet - Chief Strategy Officer at Adwanted Group
    • Nick Parker - Global President, Veridooh
    • Ben Zloof - CEO, UniLED Software Ltd
  • 15.30 -16.00

    Networking Coffee Break

    Exhibition Area

  • 16.00 - 16.20

    Wrapping History with Out of Home

    • Gianluca De Marchi - Urban Vision
  • 16.20 - 16.40

    Data Fusion

    • Esben Elmoe - CEO & Founder @ AllUnite.com
    • Chantale Coulombe - Market Leader, Nielsen Media Denmark

     

  • 16.40 - 17.00

    The Science of Effective OOH Creative

    • Dino Burbidge - Dinova
  • 17.00 - 17.15

    Wrap up and close of Day 1

    • Tom Goddard - President, World Out of Home Organization
  • 19.00 - 22.00

    Celebration Dinner

    Eataly Smeraldo

  • Wednesday 6th November 2024

  • 08.55 - 09.00

    Tom welcome back

    • Tom Goddard - President, World Out of Home Organization
  • 09.00 - 09.20

    Unlocking the Power of Retail Media

    • Connor Chappell - Media Strategy & Partnerships Manager / Tesco Media & Insight Platform
  • 09.20 - 09.50

    Effectiveness, Econometrics and OOH

    • Emily Alcorn - Head of Effectiveness at Talon
  • 10.00 - 10.30

    Why automate? and Why Now?

    • Annie Rickard - Managing Partner, OOH Capital
    • Helen Bull - OOH Trading Director, Dentsu
    • Daan Krijnen - Head Of Innovation at Ocean Outdoor Nederland
    • Gavin Lee - Senior Director, Product, Broadsign
  • 10.30 - 11.00

    Networking Coffee Break

    Exhibition Area

  • 11.00 - 11.30

    Sustainability - A View from Germany

    • Moderator - Kai-Marcus Thäsler - Managing Director, FAW e.V. (OOH Association Germany)
    • Katrin Robertson - CEO, blowUP Media
    • Prof. Dr. Alexander Preuß - Managing Partner, bynd
    • Andrea Malgara - Managing Partner, Mediaplus
  • 11.30 - 12.15

    European Developments in OOH Audience Measurement

    • Moderator - Gideon Adey - CEO, GurOoh
    • Arina Ureche - General Manager, BRAT
    • Aleit Veenstra - Acting Director, JIC BRO
    • Waldemar Kruk - Head of Business Intelligence / AMS S.A.; OOHlife Izba Gospopdarcza
    • Emil Pawlowski - Chief Strategic Partnerships Officer, Gemius Poland
  • 12.15 - 12.35

    Regulatory Threats and Challenges in Out-Of-Home Advertising - Current Trends and Future Outlook

    • Elia Mendez - Directora General La FEDE - Asociación de Empresas de La Comunicacion
  • 12.35 - 12.50

    Location - unifying an omnichannel world

    • Nigel Kwan - SVP Global Marketing, Taptap
  • 12.50 - 13.05

    AI - Improving LED Efficiency

    Doris Li - Global Key Account Director / Green Program Responsible, Absen

  • 13.05 - 13.30

    The timeless importance of the show - and how Out Of Home can serve as our stage

    • Jesper Albansson - CMO / Ocean Outdoor Nordics
    • Orlando Wood - Chief Innovation Officer / System1 Group
  • 13.30 - 13.40

    Wrap up and close of Day 2

    • Tom Goddard -  President, World Out of Home Organization
  • 13.40 - 14.30

    Buffet Lunch

    Exhibition Area


Featured Speakers / Panellists

Our Europe Regional Forum will is in Milan, Italy on 4th to 6th November 2024. Milan will be an exciting and feature packed Forum with leading industry speakers from across the region representing all aspects of the OOH ecosystem. Speakers and panellists will be amended/updated as the programme for the congress develops. Please click on a speaker/panellist to read their bio.

Gideon Adey
Gideon Adey

Measurement Consultant / WOO

CLICK TO READ BIO

  Jesper Albansson
Jesper Albansson

CMO / Ocean Outdoor Nordics

CLICK TO READ BIO

Emily Alcorn
Emily Alcorn

Head of Effectiveness / Talon

CLICK TO READ BIO

Davide Arduini President of UNA
Davide Arduini President of UNA

The unified Italian association of advertising and communication agencies / Founder & CEO / Different Global

CLICK TO READ BIO

Helen Bull
Helen Bull

Head of DOOH & Programmatic / Hammerson plc

CLICK TO READ BIO

Paul Cahierre
Paul Cahierre

Founder & CEO / Mediakeys International

CLICK TO READ BIO

Connor Chappell
Connor Chappell

Media Strategy & Partnerships Manager / Tesco Media & Insight Platform

CLICK TO READ BIO

Dino Burbidge
Dino Burbidge

Creative in Residence / WOO

CLICK TO READ BIO

Matthew Dearden
Matthew Dearden

CEO and Co-Founder / Alight Media

CLICK TO READ BIO

Esben Elmoe
Esben Elmoe

CEO / AllUnite

CLICK TO READ BIO

Tom Goddard
Tom Goddard

President / World Out of Home Organization

CLICK TO READ BIO

Daan Krijnen
Daan Krijnen

Head of Innovation / Ocean Outdoor NL

CLICK TO READ BIO

Waldemar Kruk
Waldemar Kruk

Head of Business Intelligence / AMS S.A.; OOHlife Izba Gospopdarcza

CLICK TO READ BIO

Nigel Kwan
Nigel Kwan

SVP Global Marketing / Taptap

CLICK TO READ BIO

Gavin Lee
Gavin Lee

Senior Director, Product / Broadsign

CLICK TO READ BIO

Doris Li
Doris Li

Global Key Account Director / Absen Green Lead / Absen

CLICK TO READ BIO

Laetitia Lim
Laetitia Lim

CEO / Quividi

CLICK TO READ BIO

Andrea Malgara
Andrea Malgara

Managing Partner / Mediaplus

CLICK TO READ BIO

Gianluca de Marchi
Gianluca de Marchi

CEO / Urban Vision S.p.a.

CLICK TO READ BIO

Elia Mendez
Elia Mendez

Managing Director / Association of Communication Companies (FEDE)

CLICK TO READ BIO

Anna Meneguzzo
Anna Meneguzzo

Brand & Communication Creative Officer / Moleskine Srl, Italy

CLICK TO READ BIO

Nicola Mullett
Nicola Mullett

Chief Operating Officer / Adwanted Group

CLICK TO READ BIO

Marco Orlandi
Marco Orlandi

CEO / PLADWAY Srl, Italy

CLICK TO READ BIO

Nick Parker
Nick Parker

Founder / Go2OOH Consultancy Ltd, Global President Veridooh,

CLICK TO READ BIO

Naren Patel
Naren Patel

CEO / Media for All & Geoprove

CLICK TO READ BIO

Layla Pavone
Layla Pavone

Head of Coordination Board Technological Innovation and Digital Transformation / Municipality of Milan

CLICK TO READ BIO

Emil Pawlowski
Emil Pawlowski

Chief Strategic Partnerships Officer / Gemius Poland

CLICK TO READ BIO

Annie Rickard
Annie Rickard

Managing Partner / OOH Capital

CLICK TO READ BIO

Francesca Rubin
Francesca Rubin

Researcher, Internet Media Observatory / Politecnico of Milan

CLICK TO READ BIO

Prof. Dr. Alexander Preu
Prof. Dr. Alexander Preu

Managing Partner / bynd

CLICK TO READ BIO

Katrin A. Robertson
Katrin A. Robertson

CEO / blowUP media Group

CLICK TO READ BIO

Kristina Rudoman
Kristina Rudoman

Chief Commercial Officer / AllUnite

CLICK TO READ BIO

Cesare Salvini
Cesare Salvini

CMMO / GRANDI STAZIONI RETAIL, Italy

CLICK TO READ BIO

Christian Schmalzl
Christian Schmalzl

Co-CEO / Ströer SE & Co. KGaA

CLICK TO READ BIO

Kai-Marcus Thaesler
Kai-Marcus Thaesler

Managing Director / B|A|M - Bundesverband Aussenmedien e.V.

CLICK TO READ BIO

Arina Ureche
Arina Ureche

General Manager / BRAT Romanian JIC for Online&OOH

CLICK TO READ BIO

Aleit Veenstra
Aleit Veenstra

Acting Director / JIC BRO

CLICK TO READ BIO

Dilki Weerakoon
Dilki Weerakoon

Head of UK Client Strategy / Talon

CLICK TO READ BIO

Orlando Wood
Orlando Wood

Chief Innovation Officer / System1 Group

CLICK TO READ BIO

Ben Zloof
Ben Zloof

CEO / UniLED Software

CLICK TO READ BIO

EUROPE REGIONAL FORUM

Another exciting and feature packed event with leading industry speakers from across the globe

Europe Regional Forum Sponsors

The World Out of Home Organization's is proud to be associated with leading players across the OOH industry and welcome our global and local event sponsors to an exciting Europe Regional Forum. Click a logo to read the sponsors profile.


Venue

FORUM VENUE – MELIÀ HOTEL MILAN

Via Masaccio, 19, 20149 Milano MI

Milan is a vibrant city, capital of fashion, glamour and the latest trends. The booming district of Zona Lotto is home to the Meliá Milano.

Fully renovated, it reflects the innovative design and elegance for which the capital of Lombardy is famous and also offers facilities that can only be admired.

Located in the district that is defining the personality of the new Milan, this city hotel is the ideal choice for both business and leisure travellers.

Just 15 minutes by metro from the historic centre and the legendary Duomo, Meliá Milano redefines the concept of exclusivity and refined taste in the heart of the European world of fashion. A modern, charming and essential hotel.


Hotels

FORUM VENUE – B&B HOTEL MILANO PORTELLO

Via Guglielmo Silva, 12 - 20149 MILANO

The B&B Hotel Milano Portello is a 4 star hotel with a modern design ideal for business trips, to organize meetings with clients or simply for leisure.

It is located a stone’s throw from Fiera Milano City and MiCo, near the brand new City Life shopping district and it is convenient to reach San Siro stadium.

The M5 Portello Metro Station is just 200 meters from the hotel and 600 meters from the M1 Lotto Metro.

Important information: the hotel a restricted traffic zone (Area B) with a ban on access and circulation for the most polluting vehicles in addition to vehicles longer than 12 meters carrying goods.

Area B operates Monday through Friday from 7:30 am to 7:30 pm.
Access, if allowed, is not subject to payment.

ROOM RATE - access to the The Level Club Lounge

  • Superior Room Single Use, breakfast included € 200,00
  • Superior Room Double Use, breakfast included€ 249,00
  • City Tax € 5,00

UNA VERTICALE - UNA HOTELS

Via Carlo de Cristoforis, 6 - 20149 MILANO

Milano|UNA is a 4* hotel with an international character for business and leisure, whose taste is rooted in modern Milanese tradition while combining an eclectic mix of contemporary excellence in Italian fashion, design, creativity, food and wine.

A concept of elevated hospitality that creates and the best experiences of the destination through the exceptional location, the use of design andquality materials, prestigious catering, Penthouse suites, wellness area and unique meeting spaces.

In line with the urban context, lively and in full swing, the hotel represents the essence of the evolution of the Porta Nuova - Garibaldi - Corso Como area of Milan.

ROOM RATE

  • Double room Single Use, Breakfast incl € 269,00
  • Double Room Breakfast incl € 289,00
  • City Tax € 5,00

Registration

REGISTRATION FEES

November 4th - 6th 2024
WOO MEMBER € 600,00
WOO NON MEMBER € 800,00
ACCOMPANYING PEOPLE - (see details here below) € 300,00

 

THE REGISTRATION FEE INCLUDES

All the Forum sessions, Coffee breaks, Light Lunch, Gala Dinner and Social Events, unless specified.

Accompanying persons will only attend the Social Events, not the Forum sessions.

 

PLEASE, READ BEFORE SUBMITTING YOUR REGISTRATION

  • - Please register using your valid company email address
  • - Payment method Credit Card: Visa, MasterCard (for which it’s mandatory to have the 3DSecure code), American Express, Discover, Diners Club, JCB.
  • - After completing the registration process, you will receive a confirmation of booking by email, please check in your SPAM Folder if you do not receive this.
  • - Once you have completed your booking, after a few days you will receive a confirmation invoice from the Organizing Secretariat.

For further information please contact: worldooh@global-studio.it

 

CANCELLATION POLICY

As far as to substitute / name change we apply € 50,00 admin fee.

For the cancellation, we apply 50% of the registration fee 1 week prior the congress and no refund after that date.

For any refund that has to be processed 5% of the admin fee will be applied.

 

VISA PROCESS

The invitation letter for the visa application can be requested to our office by email worldooh@global-studio.it

Admin fee will be charged € 20,00 per letter. The request has to be done in due time.

 

Click here if you need to apply for the Entry req.

 

REGISTER HERE