FEPE OOH News 15th March 2018

FEPE OOH News 15th March 2018



FEPE: BlowUP media’s Katrin Robertson joins FEPE international board

BlowUP media CEO Katrin Robertson is joining the board of FEPE International, becoming the ninth Board Member.

BlowUP media’s giant posters have made the company one of the leading large format Out of Home companies in Europe and Katrin has played a leading role in building its business, operating out of Germany and the UK.

BlowUP media is owned by Ströer Group, headquartered in Cologne.

Robertson says:

"I'm delighted to be joining the board of FEPE International. FEPE is now a truly global organisation, leading many of the most positive initiatives in Out of Home. I look forward to playing a part in helping FEPE and the industry move forward into what I'm sure will be an even more exciting future.”

FEPE International President Tom Goddard says:

“Katrin is highly respected in the Out of Home industry and brings a wealth of experience to FEPE. I’m sure she will play an important role as FEPE and the industry adapt to and thrive in a rapidly changing media world.”

UK: JCDecaux expands its Towers Channel by launching the Inbound Great West Road Tower

The Inbound Great West Road Tower has launched, becoming the latest addition to The Towers channel.

Together with the outbound Tower that went live in December, The Great West Road Towers are located on a key arterial route and reach a highly desirable West London audience, delivering 2.6 million weekly viewed digital impressions (Route).

Positioned along the A4, the Great West Road Towers are unmissable across six lanes of traffic to drivers travelling both in and out of central London.

This part of London is the location of choice for companies such as Allianz, GlaxoSmithKline and Sky. It is also set for major development, with plans underway to build 900 new waterside homes and 16,250 sq m of commercial retail space (getwestlondon.co.uk).

The London and national portfolio together create a compelling Towers channel that delivers 46 million weekly viewed digital impressions (Route) across Birmingham, Edinburgh, Leeds, Liverpool, London, Manchester and Sheffield.

UK: The appeal of digital out-of-home for younger audiences

Dominic Murray examines the findings of a new study that asked younger people what they thought about the digital screens in the environment around them

At a time when many media channels are facing structural challenges and revenue dips, digital out-of-home’s star continues to rise. DOOH has consistently been the second fastest-growing medium after mobile, according to figures from the AA/WARC expenditure report. This has come at a time when rapid digital innovation has resulted in the emergence of new and exciting inventory on an almost monthly basis to give advertisers smarter and more sophisticated ways to connect with consumers on the move.

But, equally, it has also come amid economically uncertain times where competition for every ad dollar is fierce - so what is it about DOOH that is drawing consumer interest and advertiser investment?

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France: JCDecaux: Full-Year 2017 Results

JCDecaux SA has announced its results for the year ended December 31st, 2017.

The accounts are audited and certified. Following the adoption of IFRS 11 from January 1st, 2014, the operating data presented below is adjusted to include our prorata share in companies under joint control. Please refer to the paragraph "Adjusted data" on page 4 of this release for the definition of adjusted data and reconciliation with IFRS.

Commenting on the 2017 results, Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said:

"2017 was for JCDecaux another year of record revenue at €3,471.9 million with a strong advertising revenue growth in H2 and China becoming the largest market for the Group. As expected, our Street Furniture operating margin slightly improved by 10bps mainly due to the successful launch of digital in global cities like London, New York, Berlin..., as well as the on-going turnaround of CEMUSA. However, our overall profitability declined by 30bps being affected by a margin reduction in Transport due to the ramp-up of new contracts and difficult market conditions mainly in China in H1 as well as in Billboard in line with revenue decline. Our free cash flow generation remains solid leading to a reduction of our net debt after dividend distribution and M&A transactions.

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USA: Geopath and OAAA announce GO2018 speakers

Geopath, the not-for-profit organization providing audience location measurement to the Out-of-Home (OOH) industry and the Outdoor Advertising Association of America, today identified several of the keynote speakers who will headline the 2018 Geopath/OAAA Out of Home Conference (GO2018) taking place May 7–9 at the JW Marriott in Austin, TX.

Some of the keynote speakers for this year’s conference include:

  • Nancy Fletcher, President & CEO, OAAA
  • Kym Frank,, President, Geopath
  • Jayanta Jenkins, Global Group Creative Director, Twitter
  • Mari Johnson, Chief Marketing Officer, High Brew Coffee
  • Bob Liodice, Chief Executive Officer, Association of National Advertisers (ANA)
  • Nicole Portwood, Vice President of Brand Marketing, Tito’s Handmade Vodka

GO2018 is the premier conference for the OOH industry, bringing together industry leaders to share insights and trends and to discuss challenges and opportunities

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Canada: OOH Industry Launches New Trade Association and Measurement Plans

The OOH industry has announced plans to transform how it markets and measures OOH’s audiences through a new single trade association called COMMB, the Canadian Out of Home Marketing and Measurement Bureau.

COMMB will replace COMB, which has served as the measurement arm and OMAC, the marketing arm for the OOH industry. “A large scale pilot study is planned for 2018 that will integrate mobile data, municipal traffic counts and travel surveys to provide a wealth of audience data that was not previously available. This is phase one of a three year plan to provide granular quantitative and qualitative audience information at the location level for outdoor and street level advertising,” said Rosanne Caron, President of COMMB.

COMMB’s outdoor and street level member companies are funding the new measurement initiatives which are designed to provide advertisers and their agencies with comprehensive data that shows how OOH reaches a specific target audience. “These are very exciting times to be in Out-of-Home. We are a media that has demonstrated a consistent ability to reinvent ourselves, we adapt and we thrive.

The changes we are making at COMMB, respond to a period of dramatic change and will better equip us to develop and deploy new measurement methodologies and planning tools to support our continued growth. The joint commitment that this initiative represents by all of the members of COMMB, the staff and the leadership of Rosanne, attests to the vision for our future that we all share.

I could not be more pleased to be a part of this. Out-of-Home is poised for a very bright future and we’re all part of making it happen,” commented Michele Erskine, CEO, OUTFRONT Media Canada and COMMB’s Chair.

USA: Tech Talks: One Change for OOH Tech?

OAAA regularly features Thought Leadership Q&A from its committee members.

This month, OAAA spotlights the Innovations Committee, asking members: “If you could snap your fingers to change one technology-related thing in the OOH industry, what would you change today and why?”

Kevin Bartanian, EVP Sales & Business Development, StandardVision

I would have all creative for DOOH be adaptive and reactive. Cultural relevance has always been a driving factor in ad efficacy. Being very effective today in OOH requires advertisers to think about micro-moments and incorporate those moments in DOOH – as they happen, in real time. For example, when the lights went out at the 2013 Super Bowl, people took to social media and discussed the blackout, and when Oreo posted a funny tweet about the event, it generated a lot of buzz.

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USA: Broadsign to power digital media screens at Westfield’s US flagship shopping centers

Outdoor player QMS Media has posted double-digit growth in both its profit and revenue for the first half of the 2018 financial year.

Revenue for QMS was up 25 per cent to $99.0 million in the six months to 31 December 2017, with digital representing 66 per cent of total group media revenue. The company’s net profit after tax was $8.3 million – up 11 per cent from the first half of FY17 – while its underlying expenses before interest, tax, depreciation and amortisation rose 27 per cent to $22.7 million.

Commenting on the results, QMS group CEO Barclay Nettlefold said: “This is a pleasing result, which has been driven by our continued focus on premium quality landmark digital expansion in strategic markets.

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USA: Intersection Launches IxNConnect Communications Platform for Transit Agencies, Chicago Transit Authority First to Roll Out

New content platform enables transit agencies to manage and deliver real-time, hyper-targeted customer communications and alerts to enhance the rider experience

Intersection today announced the launch of IxNConnect, a new content platform that helps transit agencies better communicate with their customers, enhance the rider experience, and maximize revenue with adjacent advertising. IxNConnect allows transit agencies to make the most of their digital display networks, providing a central hub for managing and monitoring delivery of real-time arrival and schedule information, service updates, transit campaigns, and emergency messaging to screens systemwide — targeted by line, station, and individual display.

The Chicago Transit Authority (CTA) is the first transit system to command their digital signage through IxNConnect.

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Australia: oOh! Media announces full integration of Seedooh reporting system

A milestone in the quest of Ooh Media CEO Brendon Cook to reinvent the way an out-of-home company operates has been completed, with the company announcing it will start offering the Seedooh measurement system free to clients following its successful integration.

Seedooh, an online platform measuring the performance of out-of-home advertising formats, has been partnering with Ooh Media for the past two years during the service’s development. Ooh Media will now provide advertisers with independent reporting of classic and dynamic ad campaigns across road, retail and fly inventory.

Cook said after significant resource support by Ooh to assist Seedooh’s product development, it was now giving clients free access to the independent tool to supplement existing reporting.

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South Africa: Dave Roberts to lead the OOH businesses for Primedia

Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa.

Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s strategy to position the group as a strong media and advertising business focused on broadcasting and out-of-home advertising. As a chartered accountant by profession, Dave has a proven track record in the out-of-home industry with over 20 years of experience.

Since his appointment as CEO for Primedia Outdoor, he has successfully led unsurpassed business growth and stakeholder value.

Commenting on the new business reporting lines, Dave said, “Considering how the out-of-home sector is growing and evolving in the current landscape, the consolidation of our OOH businesses will continue to enhance our media capabilities.

The integration between Primedia Outdoor and Primedia Unlimited will see the company gearing up for a future forward growth strategy.”

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India: In a First, ABBYs Takes The OOH Route To Invite Entries

A few of the most familiar and celebrated faces from the world of advertising are sharing space with hoardings that display their work for brands and clients. From Senthil Kumar, CCO, J Walter Thompson and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas to Prasoon Joshi, CEO of McCann Worldgroup India and Chairman (Asia Pacific), 15 masters of the Creative and advertising world have popped up on outdoor hoardings across Mumbai over the past week.

What are they doing? Urging fellow creative partners and creative agencies to participate in ABBY Awards 2018.

It is for the very first time that the 50-year-old ABBYs is using OOH as a medium to spread the word and invite entries.

Speaking about the OOH campaign, Ajay Kakar, Chairman of the Awards Governing Council, said that the ABBYs is a brand by itself, now in its 50th year. But this year is different. We have chosen to adopt a ‘Jury of Masters’ strategy across all the categories. And have formed a Master Jury for the Creative ABBYs for very first time. That’s why we have used these giants as brand ambassadors for the ABBY Awards 2018 and the Creative ABBYs.”

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