Guest article: Sheldon Silverman, Founder of the Sea Change Media Project, argues that trust is becoming the industry's scarcest infrastructure -- and that OOH's public, physically accountable presence is an advantage it must actively defend.
The World Out of Home Organization has taken the decision to postpone its planned Australia and New Zealand gathering from February/March 2027 until 2028.
Registration is open for WOO's next Regional Forum -- Central Europe, Warsaw, 21-23 October 2026, organised with OOHlife at the Radisson Collection Hotel. WOO's first visit to the region since the 2015 Budapest Congress.
WOO welcomes Jorge Sanchez, President of Color Vision and founder of Xpancity, as its new ambassador for Central America -- connecting the region's fast-evolving OOH market with WOO's global programmes.
Due to holidays and other diary issues, WOO will be cancelling the next global call on July 30th. There will also be the usual August break, but we will return on September 24th for our next call.
WOO is recruiting a Chief Executive Officer to take charge of the organisation's day-to-day operations. The role marks a new chapter for the global industry body as Goddard moves to an ambassadorial focus on members and advocacy.
Following the success of Shenzhen, the Asia Initiative's regional seminar heads to Ho Chi Minh City on 12-13 November 2026 -- a conference day plus interactive workshops on measurement, automation and AI, in association with WOO.
WOO has signed up another 21 members from Europe, the United States, the Middle East, Africa and Asia - the culmination of a surge of new members this year, following its most successful annual congress ever in London.
WOO President Tom Goddard delivers the international keynote at ALOOH Day Costa Rica 2026 on 16 July, bringing a global perspective on OOH figures, trends and the future of the industry to Latin America.
Global Out of Home Expenditure Report 2026: global OOH spend reaches $54.2bn in 2025 with DOOH at 47.1% of the medium. APAC leads regionally; pDOOH hits $2.1bn worldwide.
What weird and wonderful innovations could be coming to OOH in the very near future? Dino Burbidge's WOO London 2026 presentation may have some of the answers.
Katy Hopkins challenged WOO delegates to defend OOH creative work that earns attention in an era when people are interrupted every ten minutes. Three ingredients disruptive, relevant, engaging — separate the campaigns that become culture from the work the
OUTFRONT Media CEO Nick Brien used his WOO London 2026 presentation to argue that real-world media is uniquely placed for the shift from attention to action economy.
Retail media's growth has been almost entirely online, leaving the physical store stuck as digital signage. AiOO founder Hammad Benjelloun explains what it takes to close the loop in-store.
Out of Home industry’s most urgent questions at the centre of the agenda: how does the medium protect public trust before isolated restrictions become a wider pattern of regulation?
Jean-François Decaux opened the WOO London Congress 2026 with a REAL framework of four challenges and four opportunities. His call to action: get real, and chase a 10% share of global ad spend.
We have now uploaded all the Recordings and PDFs of presentations available from our 2025 Annual Congress in London. This represents a great resource for all Delegates and Members.
WOO launches Global OOH Audience Measurement Guidelines 2.0 at London Congress, drawing on 20 measurement bodies across 28 territories.
