Long-time member of the WOO board where he represents JCDecaux, Daniel Hofer will reveal findings from a new study looking at identifying key success factors for OOH growth across international markets.
The World Out of home Organization has expanded its global footprint to Brazil with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the founder of media owners helloo and elemidia.
This past September 21, on the International Day of Peace, millions of people worldwide joined "Essays for Peace."
The journey to delivering market wide OOH Audience Measurement is not an easy one, but we see that trusted metrics and increasing spend in OOH are inexorably linked
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday September 25th at 1.00pm (BST) where the WOO team will be giving an update on WOO Initiatives and Events.
Regulation and Automation will be key topics at the forthcoming World Out of Home Organization Regional Forum in Seoul, South Korea. The Forum is being held from November 5-7.
WOO has named the first three speakers for its first Regional Forum in Seoul, South Korea. The Forum, the fourth in APAC following Bali, Kuala Lumpur and the Annual Congress in Hong Kong, will be held from November 5-7.
Last June, at the WOO Annual Congress in Mexico City, President Tom Goddard made a poignant and powerful statement. He declared, “I hope that we will return to our bases in Corporate Responsibility Instincts and make our inventories more accessible to i
A total of eight organizations from different industry sectors and areas of the world have joined the World Out of Home Organization.
You’ve just one week left to take advantage of our Early Bird Rates which finish on August 31st
WOO is linking up with Ad Net Zero to refine Ad Net Zero’s Global Media Sustainability Framework so that it better reflects the specific characteristics of Out-of-Home media.
The Cannes Lions Festival 2025 once again brought together the best of global creativity - and Portugal rose to the occasion. With a total of 8 Lions - including Gold, Silver, Bronze and an unprecedented distinction in the Young Lions - this was our
As announced in Mexico City the 2026 World Out of Home Organization Annual Congress will be held in London from June 3rd to 5th.
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday July 24th at 1.00pm (BST) where the WOO team will be giving an update on WOO Initiatives and Events.
The World Out of Home Organization is to hold its next Regional Forum in Seoul, from November 5-7. The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon Woo.
Each year, the WOO Congress brings together a truly global mix of perspectives - media owners, buyers, and partners from across the world, each navigating their own market dynamics, but connected by a shared interest in where out-of-home is heading.
Multiply Media Group, backed by the UAE's biggest company IHC, is setting out to be a global as well as regional media player. WOO sat down with Group CEO James Bicknell at the recent Annual Congress in Mexico City to discuss the group's ambitions.
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use of a short form questionnaire to WOO members and OOH associations across the world.
