News from WOO - Out of home advertising

Top speakers from the Africa region at WOO Africa Forum
Top speakers from the Africa region at WOO Africa Forum

A week to go until WOO’s first Africa Forum in Cape Town, South Africa : March 11th – 13th

World Out of Home Organization extends global reach with 13 new members
World Out of Home Organization extends global reach with 13 new members

The World Out of Home Organization is boosting its membership growth with the addition of another 13 organizations, eight of them from the APAC region, three from Europe and one each from the United States and Africa.

Strong female voices to speak at WOO Africa Forum
Strong female voices to speak at WOO Africa Forum

Savita Mbuli, MD of Growth Media, and Siphosihle Nkosazana Mbuli, one of the leaders of the Black Billboard Owners Alliance, are to present at the World Out of Home Organization Africa Forum in Cape Town, South Africa on March 11-13.

DREAMMEDIA takes over phone booths
DREAMMEDIA takes over phone booths

DREAMMEDIA wins the exclusive concession of phone booths, from the North to the South of Portugal, thereby reinforcing its national presence in street furniture.  

A great opportunity, for a great medium, on a great continent by Tom Goddard, President of the World Out of Home Organization
A great opportunity, for a great medium, on a great continent by Tom Goddard, President of the World Out of Home Organization

The World Out of Home Organization is holding its first in-person Regional Forum in Africa for one very good reason: Africa is a great continent and represents a great opportunity for a great medium.

WOO Congress Hong Kong - Just One Week to take advantage of our Earlybird Rates!
WOO Congress Hong Kong - Just One Week to take advantage of our Earlybird Rates!

The World Out of Home Organization Congress in June will give delegates a world tour of the Out of Home industry as it faces the challenges and opportunities of 2024 and beyond.

Speaker Announced: Tim Bleakley Ocean Outdoor Group CEO
Speaker Announced: Tim Bleakley Ocean Outdoor Group CEO

Ocean Outdoor CEO Tim Bleakley is joining the line-up of speakers at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa from March 11-13.

Avatar MD Donald Mokgale to give closing speech at World Out of Home Organization’s Africa Forum
Avatar MD Donald Mokgale to give closing speech at World Out of Home Organization’s Africa Forum

Donald Mokgale, Managing Director of the Avatar Media Agency, is to be the closing speaker at the World Out of Home Organization’s first in-person Africa Forum, to be held in Cape Town from March 11-13 2024.

WHAT'S NEXT?: Celebrating 20 Years of DREAMMEDIA, Shaping the Future of Out-of-Home Advertising in Portugal
WHAT'S NEXT?: Celebrating 20 Years of DREAMMEDIA, Shaping the Future of Out-of-Home Advertising in Portugal

Last Thursday, January 25th, in the Tejo Room of Altice Arena, Portugal's largest entertainment venue, DREAMMEDIA commemorated two decades of innovation and excellence in Out-of-Home (OOH) advertising with the event "WHAT's NEXT?".

Top dentsu and Alliance Media executives to speak at World Out of Home Organization’s Africa Forum
Top dentsu and Alliance Media executives to speak at World Out of Home Organization’s Africa Forum

WOO has signed up Dawn Rowlands, CEO of dentsu SubSaharan Africa, and Greg Benatar, Managing Director of Alliance Media, for its Africa Forum, WOO’s first in-person Africa event, which will be held in Cape Town from March

Developing OOH Audience Measurement for Africa
Developing OOH Audience Measurement for Africa

This year we will be running a panel discussion at the Africa Forum in Cape Town highlighting the need from clients and agencies for metrics to value OOH delivery and to plan OOH alongside other media.

Let's make 2024 the year we show the real impact of Out of Home
Let's make 2024 the year we show the real impact of Out of Home

2024 brings a number of challenges for all media, chiefly the ever-increasing pace of technology and the demands on media to show its effectiveness in a global market where competition has never been keener and measurement is all.

Polygon's Remi du Preez named as Science of OOH keynote speaker at WOO Africa Forum
Polygon's Remi du Preez named as Science of OOH keynote speaker at WOO Africa Forum

Polygon Founder and Managing Director Remi du Preez has been named as the second keynote speaker at the World Out of Home Organization's Africa Forum, to be held in Cape Town from March 11-13 2024.

World Out of Home Organization creates online sustainability platform
World Out of Home Organization creates online sustainability platform

The World Out of Home Organization is creating WOO Sustainability, an online platform to help the Out of Home industry become more sustainable and green, by enabling WOO members to share insights, experiences, best practices and ideas.

Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum
Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum

Unilever Africa Head of Digital Marketing, Media and D'Commerce hub, Lunga Mooi is to be a keynote speaker at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa, from March 11-13 2024.

WOO opens registration for Hong Kong 2024 Global Congress
WOO opens registration for Hong Kong 2024 Global Congress

Registration is now open for the World Out of Home Organization Global Congress in June 2024. The Congress will be held at the Grand Hyatt hotel, overlooking bustling Victoria Harbour, from June 5-7.

Bali APAC Forum Content Now Available
Bali APAC Forum Content Now Available

We have now uploaded all the Recordings and PDFs of presentations available from our Bali APAC Forum earlier in November. This represents a great resource for all Delegates and Members.

World Out of Home Organization adds eight new members from five continents
World Out of Home Organization adds eight new members from five continents

Following its highly successful APAC Regional Forum in Bali this month the World Out of Home Organization has signed up another eight organizations, from Africa, Europe, Asia, the USA and Australasia.