News from WOO - Out of home advertising

Out of Home breaks through 5% barrier says WOO President Tom Goddard in Hong Kong.
Out of Home breaks through 5% barrier says WOO President Tom Goddard in Hong Kong.

Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%

Annual awards announced at WOO Global Congress in Hong Kong
Annual awards announced at WOO Global Congress in Hong Kong

World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Hong Kong Global Congress

Our strongest speaker line-up to date for WOO Hong Kong Annual Congress
Our strongest speaker line-up to date for WOO Hong Kong Annual Congress

World Out of Home Organization President Tom Goddard has hailed what he calls "the strongest speaker line-up" to date for the WOO Annual Congress to be held in Hong Kong from June 5-7.

Simon Bowthorpe - Obituary
Simon Bowthorpe - Obituary

All of us at WOO are extremely saddened to hear of the passing of Simon Bowthorpe, International Strategy Director at Dooha Media, who fought and ultimately lost, his battle with cancer last week.

Jeremy Male to interview Perion boss Tal Jacobson post Hivestack acquisition
Jeremy Male to interview Perion boss Tal Jacobson post Hivestack acquisition

OUTFRONT Media CEO and World Out of Home Organization Vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong from June 5-7. Perion, a major player in global multi-channel advertising technology across sea

The now, next and the wondrous future of OOH
The now, next and the wondrous future of OOH

Innovation Consultant Dino Burbidge will preview and then present the 2024 World Out of Home Organization Creative and Sustainability Awards at the WOO Global Congress in Hong Kong from June 5-7.

 WOO names Global Awards shortlists
WOO names Global Awards shortlists

WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in Hong Kong on 6th June 2024.

Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset

Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set.

Michael Provenzano on going global, Jean-Christophe Conti on Programmatic DOOH 2.0
Michael Provenzano on going global, Jean-Christophe Conti on Programmatic DOOH 2.0

WOO CMO Richard Saturley says: "Two of the biggest issues facing Out of Home are the need to attract international and global advertisers by giving them what they need and making the medium easier to buy at scale. We couldn't have two more expert industry

An important new horizon - welcome to the 2024 Hong Kong WOO Annual Congress
An important new horizon - welcome to the 2024 Hong Kong WOO Annual Congress

Now we reconvene in Hong Kong, another new horizon as it's the first time the WOO Annual Congress has ventured to Asia although we have hosted two Asia Regional Forums in Kuala Lumpur and Bali. 

WOO Future Leaders gears up for Hong Kong Global congress
WOO Future Leaders gears up for Hong Kong Global congress

The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. NOMINATIONS CLOSE ON FRIDAY MAY 17TH

JCDecaux data head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress
JCDecaux data head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the keynote speaker on day two of the World Out of Home Organization's Global Congress in Hong Kong from June 5-7.

World Out of Home Organization President Tom Goddard calls on OOH industry to speed up its initiatives on sustainability
World Out of Home Organization President Tom Goddard calls on OOH industry to speed up its initiatives on sustainability

WOO President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable.

Full Funnel Activation with OOH in Pakistan
Full Funnel Activation with OOH in Pakistan

The launch of New Walls ice cream this festive season presented a superior, creamy flavor experience, delighting consumers during the celebration of Eidul-Fitr.

The US and China: Exclusive analysis of the world's two biggest OOH markets set for WOO Global Congress in June
The US and China: Exclusive analysis of the world's two biggest OOH markets set for WOO Global Congress in June

The US and China are vying for the position of the world's biggest Out of Home market and two experts will deliver an exclusive analysis of both countries at the World Out of Home Organization Global Congress on June 5-7 in Hong Kong.

WOO President Tom Goddard extends leadership role
WOO President Tom Goddard extends leadership role

World Out of Home Organization President Tom Goddard has agreed to stay on in the role for a further period. Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request.

Member nominations for the WOO Awards 2024 NOMINATIONS CLOSE NEXT WEDNESDAY
Member nominations for the WOO Awards 2024 NOMINATIONS CLOSE NEXT WEDNESDAY

The WOO Awards 2024 will be presented during the next Annual Congress (June 5th -7th) in Hong Kong on the first full day of Congress - Thursday June 6th. NOMINATIONS CLOSE NEXT WEDNESDAY.

CUENDE enhances the African OOH Industry by offering MetricOOH Quality Score in major cities at no cost.
CUENDE enhances the African OOH Industry by offering MetricOOH Quality Score in major cities at no cost.

Daniel Cuende marks a landmark initiative to aid OOH companies, media agencies, and advertisers across the continent