Jean-Francois Decaux Gets Real at 2026 Annual Congress
Jean-François Decaux opened the WOO London Congress 2026 with a REAL framework of four challenges and four opportunities. His call to action: get real, and chase a 10% share of global ad spend.
Annual Congress Presentations Now Available
We have now uploaded all the Recordings and PDFs of presentations available from our 2025 Annual Congress in London. This represents a great resource for all Delegates and Members.
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday June 25th
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday March 26th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
Audience Measurement Guidelines 2.0 Launched at London Congress
WOO launches Global OOH Audience Measurement Guidelines 2.0 at London Congress, drawing on 20 measurement bodies across 28 territories.
WOO launches search for new CEO
WOO President Tom Goddard has launched an immediate search for a new CEO to lead day-to-day operations. The appointment is being coordinated by Jeremy Male, Chair of the Nominations Committee.
WOO President: OOH industry in rude health, but more to do
WOO President Tom Goddard opens the London 2026 Congress with news of 15% global OOH revenue growth to US$54bn — and sets four urgent priorities the industry must tackle to maintain momentum.
WOO spreads its wings with two new board members
Elizabeth McIntyre, CEO of Australia's Outdoor Media Association (OMA) along with Felipe Viante co-founder of b.drops and President of the Brazilian Out of Home Association (ABOOH.) have joined the board of WOO
WOO launches world-first global measure of programmatic DOOH advertising spend
WOO and PwC publish the first independently aggregated global measure of programmatic DOOH spend: $1.4bn in 2025, 7% of total DOOH, across 11 leading SSPs.
WOO Global Awards 2026: London Congress Winners Announced
WOO has unveiled the 2026 Global Award winners at its London Congress — recognising leaders, rising stars and outstanding work across classic, digital, special build, sustainability and innovation.
Thank You to Our Partners and Supporters
The work of the World Out of Home Organization is made possible by the partners who stand with us all year, and the sponsors and exhibitors who bring our Congress to life. WOO says thank you.
FINAL CALL: Registration Closes This Friday
Time is running out to secure your place at the World Out of Home Organization’s 2026 Annual Congress in London. With registration officially closing this Friday, 29 May, delegates need to act now to join what is set to be the largest and most importa
Rising to the challenges and opportunities for OOH
Global OOH is at an inflexion point. The WOO Annual Congress in London, 3-5 June 2026, examines AI, automation, consolidation and creativity with top industry speakers, four strategic pillars and the WOO Global Awards.
Rethinking Out-of-Home: From Media to Infrastructure
OOH is no longer just a media channel. Jawad Hassan, 2PointZero Group, on how data, AI and connectivity are turning Out-of-Home into urban infrastructure.
WOO names Global Awards shortlists for London Congress
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in London on 4th June 2026.
Accelerating Audience Measurement
WOO Global OOH Audience Measurement Guidelines 2.0 launch and a panel discussion at Congress will bring together representatives from five of the contributing measurement bodies to explore these themes in depth.
Why Out of Home needs to think BIGGER
OOH remains one of the most visible and effective media channels, but its growth has been modest compared with digital platforms.
Creativity at the forefront of WOO London Congress
Creativity will be at the forefront of WOO’s London Congress, which is set to be the largest and most important gathering in WOO’s recent history.
WOO 2026: The new shape of the specialist buying model
The Out of Home specialist buying model has changed dramatically in recent years with the retreat of the ad holding companies, the increased use of automation in AI-purposed media departments and a new wave of planning and buying independents.
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