WOO Sydney Forum rescheduled for 2028
The World Out of Home Organization has taken the decision to postpone its planned Australia and New Zealand gathering from February/March 2027 until 2028.
Registration Opens for WOO Poland Forum
Registration is open for WOO's next Regional Forum -- Central Europe, Warsaw, 21-23 October 2026, organised with OOHlife at the Radisson Collection Hotel. WOO's first visit to the region since the 2015 Budapest Congress.
Save the Date: Asia OOH Seminar Ho Chi Minh City, 12-13 November 2026
Following the success of Shenzhen, the Asia Initiative's regional seminar heads to Ho Chi Minh City on 12-13 November 2026 -- a conference day plus interactive workshops on measurement, automation and AI, in association with WOO.
World Out of Home Organisation Signs Up Another 21 Members
WOO has signed up another 21 members from Europe, the United States, the Middle East, Africa and Asia - the culmination of a surge of new members this year, following its most successful annual congress ever in London.
Tom Goddard to Headline ALOOH Day Costa Rica 2026
WOO President Tom Goddard delivers the international keynote at ALOOH Day Costa Rica 2026 on 16 July, bringing a global perspective on OOH figures, trends and the future of the industry to Latin America.
Global Out of Home Expenditure Report 2026
Global Out of Home Expenditure Report 2026: global OOH spend reaches $54.2bn in 2025 with DOOH at 47.1% of the medium. APAC leads regionally; pDOOH hits $2.1bn worldwide.
Dino Burbidge: Now, Next and the Wondrous Future of OOH
What weird and wonderful innovations could be coming to OOH in the very near future? Dino Burbidge's WOO London 2026 presentation may have some of the answers.
Katy Hopkins: 'Creativity - what's the point?'
Katy Hopkins challenged WOO delegates to defend OOH creative work that earns attention in an era when people are interrupted every ten minutes. Three ingredients disruptive, relevant, engaging — separate the campaigns that become culture from the work the
Why IRL Media Wins the Next Decade of Advertising
OUTFRONT Media CEO Nick Brien used his WOO London 2026 presentation to argue that real-world media is uniquely placed for the shift from attention to action economy.
In-Store Retail Media: Time to Close the Loop
Retail media's growth has been almost entirely online, leaving the physical store stuck as digital signage. AiOO founder Hammad Benjelloun explains what it takes to close the loop in-store.
"Regulation and Reputation" (Perception is Reality)
Out of Home industry’s most urgent questions at the centre of the agenda: how does the medium protect public trust before isolated restrictions become a wider pattern of regulation?
Jean-Francois Decaux Gets Real at 2026 Annual Congress
Jean-François Decaux opened the WOO London Congress 2026 with a REAL framework of four challenges and four opportunities. His call to action: get real, and chase a 10% share of global ad spend.
Annual Congress Presentations Now Available
We have now uploaded all the Recordings and PDFs of presentations available from our 2025 Annual Congress in London. This represents a great resource for all Delegates and Members.
Audience Measurement Guidelines 2.0 Launched at London Congress
WOO launches Global OOH Audience Measurement Guidelines 2.0 at London Congress, drawing on 20 measurement bodies across 28 territories.
WOO launches search for new CEO
WOO President Tom Goddard has launched an immediate search for a new CEO to lead day-to-day operations. The appointment is being coordinated by Jeremy Male, Chair of the Nominations Committee.
WOO President: OOH industry in rude health, but more to do
WOO President Tom Goddard opens the London 2026 Congress with news of 15% global OOH revenue growth to US$54bn — and sets four urgent priorities the industry must tackle to maintain momentum.
WOO spreads its wings with two new board members
Elizabeth McIntyre, CEO of Australia's Outdoor Media Association (OMA) along with Felipe Viante co-founder of b.drops and President of the Brazilian Out of Home Association (ABOOH.) have joined the board of WOO
WOO launches world-first global measure of programmatic DOOH advertising spend
WOO and PwC publish the first independently aggregated global measure of programmatic DOOH spend: $1.4bn in 2025, 7% of total DOOH, across 11 leading SSPs.
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