News from WOO - Out of home advertising

State of the Nation 2024 - WEBINAR Tuesday, October 22nd 1pm (UK) BST
State of the Nation 2024 - WEBINAR Tuesday, October 22nd 1pm (UK) BST

Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.

Driving results from creativity in Out of Home - Welcome to the WOO Europe Forum in Milan
Driving results from creativity in Out of Home - Welcome to the WOO Europe Forum in Milan

Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is one of the main themes of WOO's European Regional Forum in Milan.

Alight Media's Matthew Dearden to speak on Retail Media at WOO Milan
Alight Media's Matthew Dearden to speak on Retail Media at WOO Milan

Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's forthcoming Europe Forum in Milan from November 4-6.

"Essays for Peace" inspired millions of people on the International Day of Peace

September 23, 2024.- On September 21, on the occasion of the UN International Peace Day, the "Essays for Peace" project was developed worldwide for the first time in digital version, appealing to global solidarity and peace without words, logos or politic

Talon Head of Effectiveness Emily Alcorn joins speaker line-up for Milan Europe Forum
Talon Head of Effectiveness Emily Alcorn joins speaker line-up for Milan Europe Forum

Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization's first in-person Europe Regional Forum. The Forum will be held in Milan from November 4-6.

Smart cities as social media networks - Kai-Marcus Thäsler at WOO Milan
Smart cities as social media networks - Kai-Marcus Thäsler at WOO Milan

Smart cities are much more than advertising opportunities Germany's Kai-Marcus Thäsler Managing Director of Germany's Outdoor Media Association (FAW), will tell delegates at WOO's forthcoming Europe Regional forum to be held in Milan from November 4-6.

Creative consultant Dino Burbidge to explore effective creative at WOO Milan Forum
Creative consultant Dino Burbidge to explore effective creative at WOO Milan Forum

Creative consultant Dino Burbidge will explore Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.

Register now for the WOO Europe Regional Forum in Milan
Register now for the WOO Europe Regional Forum in Milan

Registration is now open for the WOO Europe Forum in Milan from November 4-6. Proceedings will start on the Monday night with Welcome drinks at the Forum venue. In addition, we’ll be holding a celebration dinner on the Tuesday evening.

Light Up the World for Peace on International Peace Day
Light Up the World for Peace on International Peace Day

The World Out-of-Home Organization (WOO) is proud to support "Essays for Peace," a powerful global initiative uniting the world through a simple yet evocative symbol: a lit candle.

World Out of Home Organization adds nine new members from three continents
World Out of Home Organization adds nine new members from three continents

Following the acquisition of 15 new members last month, the World Out of Home Organization has added a further nine organizations to its roster, including two more national OOH associations, from New Zealand and Italy.

Indian OOH must take immediate steps to overcome its comparative underperformance says WOO President Tom Goddard
Indian OOH must take immediate steps to overcome its comparative underperformance says WOO President Tom Goddard

OOH in India has enormous potential but is underperforming on a massive scale compared with APAC and Europe.

Ströer Co-CEO Christian Schmalzl named as keynote speaker for WOO Europe Regional Forum in Milan
Ströer Co-CEO Christian Schmalzl named as keynote speaker for WOO Europe Regional Forum in Milan

Ströer Co-CEO Christian Schmalzl is to be one of the keynote speakers at the World Out of Home Organization's forthcoming Europe Regional Forum in Milan. The Forum will be held on November 4-6.

Meituan W Plans to Enter the Lift Media Biz in China
Meituan W Plans to Enter the Lift Media Biz in China

Meituan, the Chinese Internet unicorn, announced on July 11 through its WeChat public account of "Meituan Food Delivery Co-operative City" (literal translation of "美团外卖合作城市") that it is recruiting lift media advertising franchisees.

Out of Home hits $41.9n USD, 5.2% of global adex. $45.3bn forecast for 2024
Out of Home hits $41.9n USD, 5.2% of global adex. $45.3bn forecast for 2024

The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023 and give estimates of OOH expenditure for 2024. It is conducted by the use of a short form questionnaire to WOO members and OOH associations across the world.

WOO heads for Milan for first in-person European Regional Forum - European OOH market on an upswing
WOO heads for Milan for first in-person European Regional Forum - European OOH market on an upswing

WOO is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue.

2025 World Out of Home Organization Global Congress heads for Mexico City              (Down Mexico Way)
2025 World Out of Home Organization Global Congress heads for Mexico City (Down Mexico Way)

The 2025 World Out of Home Annual Congress will be held in Mexico City from June 4th to 6th. This is the first time the WOO Annual Congress has been held in Latin America and follows the highly successful WOO Annual Congress in Hong Kong.

World Out of Home Organization signs up 15 new members from across the world
World Out of Home Organization signs up 15 new members from across the world

Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations. 

Annual Congress Presentations Now Available
Annual Congress Presentations Now Available

We have now uploaded all the Recordings and PDFs of presentations available from our 2024 Annual Congress in Hong Kong. This represents a great resource for all Delegates and Members.