The WOO Executive Team

Meet the WOO executive team

The WOO Executive Team

Tom Goddard, President & Executive Chairman

Tom Goddard

President & Executive Chairman

Appointed: 2015

Tom has served on the board of the World Out of Home Organization since 2015 and was appointed President in 2017. He is also Chairman of OOH Capital, former Chairman of Ocean Outdoor from 2019 to 2020 and former CEO of CBS Outdoor International from 2000 to 2008. Prior to that he served as CEO to several major OOH businesses including Viacom and Maiden Outdoor.

He is a member of the World Presidents’ Organisation and is a Trustee of the London Irish Centre, a charitable and cultural institute, based in Camden, London.

Mark Flys, Chief Operating Officer

Mark Flys

Chief Operating Officer

Appointed: 2011

35+ years experience in Outdoor Advertising/Out of Home Media, including 10 years on the specialist buying side and 14 years self-employed as an OOH media owner.

Mark's role at WOO includes:

  • Growing the World Out of Home Organization to create a fully inclusive organisation for OOH companies globally.
  • Overseeing sponsorship and membership growth and development.
  • Organising the World Out of Home Global Congress and regional forums.
  • Speaking on behalf of WOO at industry conferences.
  • Overseeing the day to day administrative running of WOO.

Mark is married with two children and lives in Amersham Buckinghamshire, UK. He also plays guitar in a London based media industry band, The Breaks.

Richard Saturley, Chief Marketing Officer

Richard Saturley

Chief Marketing Officer

Appointed: 2014

A marketing professional with experience across varied consumer, service and hospitality and now Media Industries. Experience in permanent roles with International companies such as Compass and Whitbread, as well as British Rail, has been enhanced by interim/consultancy work with specific focus on strategic, brand and account development, performance and profit improvement.

Richard joined WOO in 2014 to project manage the ‘Always on’ Research commissioned by the Organisation. Since then, he has developed the role taking on responsibility for all aspects of Marketing and Communication, including the re-branding to the World Out of Home organization in 2019. In 2020, Richard took on the role of Chief Marketing Officer.

Richard also represents WOO as a Board member of EASA (European Advertising Standards Alliance) and ICAS (the global version) representing OOH in self-regulation of advertising activity.

Anna Maria Pisano, Events Director

Anna Maria Pisano

Events Director

Appointed: 2012

Anna-Maria looks after all Congress planning and logistics on behalf of the WOO team through her independent company Global Studios, based in Milan.

Anna has been an integral part of the WOO executive since the Milan Congress in 2012 and assists with many other WOO functions around the congress planning, including the exhibition and sponsorship details.

Heather Wallace, Insights Manager

Heather Wallace

Insights Manager

Appointed: 2019

Heather joined in 2019 with an initial focus on the redesign of the Member’s database which was relaunched at the Dubai 2019 Congress. Since then Heather has been involved with many projects and adding to the wealth of data and information that is held within the database along with the management of members in the site.

Background - Resiliency & Crisis Management professional and experienced Business Analyst.