WOO European Forum May 18th 2021

WOO’s May 18 European Forum is now open for Registration.

WOO European Forum

May 18th 2021

WOO’s May 18 European Forum is now open for Registration. This virtual event, focusing on, but not exclusively European content, will consist of three 90-minute sessions: 10.30-12pm, 1-2.30 and 3.30 until 5.00 BST. The event will be hosted from London and take place during London Digital Signage Week which runs from May 17-21

The WOO event will be free to members, but non-members will also be able to register for €150 Euros. To book this must attend event, just click here.

Session 1 Session 2 Session 3

Programme Highlights

WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard.

OOH Capital Managing Partner and former Posterscope Global President Annie Rickard is to moderate a Diversity Panel - Doing Diversity in Out of Home (DDOOH). Diageo global media director, marketing, Isabel Massey awill join diversity panel Doing Diversity in Out of Home (DDOOH) alongside Naren Patel of Geoprove. Patel is the founder of Media for All.

Clear Channel France Présidente Boutaina Araki has also the line-up of speakers.  Araki will present on how OOH can support sustainability. She leads Clear Channel's numerous sustainability initiatives in France.

Concluding the one day virtual event will be a Programmatic Power Panel moderated by Mungo Knott, Commercial Platform and Product Director/Outdoor at UK media giant Global.  Also on the panel are Adam Green, SVP GM Programmatic platforms at Broadsign, Hivestack CMO Nikki Hawke and JC Conti, CEO of VIOOH.

They join a number of other speakers from all sides of the Out of Home and wider advertising industry including James Murphy, co-founder of creative agency New Commercial Arts. NCA is WOO’s ad agency and devised the widely praised #OurSecondChance global campaign that ran in 2020. NCA has since won business from Halifax, Uber, Vodafone and Habitat/Sainsbury’s.

Justin Cochrane of industry leader Clear Channel will give his perspective on the European OOH market as it navigates recovery from the Covid pandemic. JCDecaux's David McEvoy and Giovanni Uboldi will examine the global prospects for OOH as the world recovers from covid-19.

Christian Schmalzl from Ströer and OUTFRONT’s Andy Sriubas will discuss mobile connectivity and show how mobile and OOH can be the perfect partners for advertisers in an increasingly digital world.

The European Forum is Episode 1 in WOO’s Grand Tour which will also include an Asia Forum later in 2021 and an Africa Forum in early 2022. A number of further webinars are also planned.