pDOOH Isn't Digital Programmatic. WOO's Global Study Shows Why — and the Numbers Are Striking.
Report 2 of the WOO Global pDOOH Expenditure Study 2026 reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded.
Sep 23, 2026