About The World Out of Home Organization

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies - JCDecaux and Clear Channel - as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. 

Latest News

Why IRL Media Wins the Next Decade of Advertising

OUTFRONT Media CEO Nick Brien used his WOO London 2026 presentation to argue that real-world media is uniquely placed for the shift from attention to action economy.

Read More Jun 24, 2026

In-Store Retail Media: Time to Close the Loop

Retail media's growth has been almost entirely online, leaving the physical store stuck as digital signage. AiOO founder Hammad Benjelloun explains what it takes to close the loop in-store.

Read More Jun 23, 2026

"Regulation and Reputation" (Perception is Reality)

Out of Home industry’s most urgent questions at the centre of the agenda: how does the medium protect public trust before isolated restrictions become a wider pattern of regulation?

Read More Jun 22, 2026

Jean-Francois Decaux Gets Real at 2026 Annual Congress

Jean-François Decaux opened the WOO London Congress 2026 with a REAL framework of four challenges and four opportunities. His call to action: get real, and chase a 10% share of global ad spend.

Read More Jun 19, 2026

Annual Congress Presentations Now Available

We have now uploaded all the Recordings and PDFs of presentations available from our 2025 Annual Congress in London. This represents a great resource for all Delegates and Members.

Read More Jun 18, 2026

Audience Measurement Guidelines 2.0 Launched at London Congress

WOO launches Global OOH Audience Measurement Guidelines 2.0 at London Congress, drawing on 20 measurement bodies across 28 territories.

Read More Jun 18, 2026