Our History

Jacques Dauphin, the French pioneer of outdoor advertising, can be regarded as the founder of FEPE.

Our History

Jacques Dauphin, the French pioneer of outdoor advertising, can be regarded as the founder of FEPE. The national outdoor advertising federations of France, Germany, Belgium, Finland, Italy and the Netherlands formed FEPE (the Federation European Publicite Exterieur) in Paris in 1959.

The Federations from Great Britain, Switzerland, Spain and Ireland joined later. Individual companies from Austria, Portugal, Denmark, Norway and Sweden also became members.

In the early nineteen-nineties, a number of outdoor advertising companies from Central and Eastern Europe became FEPE members. In 1996, the General Assembly in Budapest decided to become a global organization under the FEPE International designation.

In 2019, at our 60th Anniversary Congress in Dubai, it was announced that FEPE International was rebranding as 'World Out of Home Organization' to reflect our global reach. 

 

Some Important Stages a global organization under the FEPE International designation.

  • 1959

    Foundation of FEPE in Paris

  • 1960

    1st World Congress of Outdoor Advertising in Toronto, Canada

  • 1966

    2nd World Congress of Outdoor Advertising in Cannes, France

  • 1972

    3rd World Congress of Outdoor Advertising in London, UK

  • 1978

    FEPE transfers its headquarters to Switzerland. The secretariat remains in Paris

  • 1979

    4th World Congress of Outdoor Advertising in Berlin, Germany

    In a referendum the Swiss electorate vote against a ban on alcohol and tobacco advertising

  • 1981

    International Congress of Transport Advertising in Paris, France

  • 1986

    5th World Congress of Outdoor Advertising in Paris, France

  • 1988

    Extension of the General Meeting to a General Assembly for all persons interested in outdoor advertising

    Annual General Assembly in Amsterdam, Netherlands

  • 1992

    6th World Congress of Outdoor Advertising in Vienna, Austria

  • 1993

    In Switzerland, yet another motion to ban alcohol and tobacco advertising is clearly rejected by the electorate

  • 1994

    In conjunction with the international ADC, FEPE launches a poster competition on the subject of "Tolerance and Peace"

  • 1995

    The former Eastern Block countries join FEPE

    FEPE secretariat is transferred to Switzerland

    FEPE receives new statutes and as a result a new organizational structure

  • 1996

    FEPE becomes FEPE International

    Annual General Assembly in Budapest, Hungary

  • 1997

    Annual General Assembly in Barcelona, Spain

  • 1998

    FEPE International joins AIG, Advertising Information Group London, UK

    7th World Congress of Outdoor Advertising in Montreal, Canada

  • 1999

    Annual General Assembly in Istanbul, Turkey

  • 2000

    Annual General Assembly in Jerusalem, Israel

  • 2001

    Annual General Assembly in Taormina, Italy

  • 2002

    Annual General Assembly in Malta

  • 2003

    Annual General Assembly in Salzburg, Austria

  • 2004

    8th World Congress of Outdoor Advertising in Dubai, United Arab Emirates

  • 2005

    Annual General Assembly in Lisbon, Portugal

  • 2006

    Annual General Assembly in Dubrovnik, Croatia

  • 2007

    Annual General Assembly in Palma de Mallorca, Spain

  • 2008

    Annual General Assembly in Athens, Greece

  • 2009

    9th World Congress of Outdoor Advertising in Domus de Maria, Sardinia

  • 2010

    Annual General Assembly in Beirut, Lebanon

  • 2011

    Annual General Assembly in Madrid, Spain

    FEPE Secretariat is transferred to UK

  • 2012

    Annual General Assembly in Milan, Italy

  • 2013

    Annual General Assembly in Berlin, Germany

  • 2014

    Annual General Assembly in Vienna, Austria

  • 2015

    Annual General Assembly in Budapest, Hungary

  • 2016

    Annual General Assembly in Barcelona, Spain

  • 2017

    Annual General Assembly in Stockholm, Sweden

  • 2018

    Annual General Assembly in Sorrento, Italy

  • 2019

    Annual General Assembly in Dubai, UAE