Our History
Jacques Dauphin, the French pioneer of outdoor advertising, can be regarded as the founder of FEPE. The national outdoor advertising federations of France, Germany, Belgium, Finland, Italy and the Netherlands formed FEPE (the Federation European Publicite Exterieur) in Paris in 1959.
The Federations from Great Britain, Switzerland, Spain and Ireland joined later. Individual companies from Austria, Portugal, Denmark, Norway and Sweden also became members.
In the early nineteen-nineties, a number of outdoor advertising companies from Central and Eastern Europe became FEPE members. In 1996, the General Assembly in Budapest decided to become a global organization under the FEPE International designation.
In 2019, at our 60th Anniversary Congress in Dubai, it was announced that FEPE International was rebranding as 'World Out of Home Organization' to reflect our global reach.
Some Important Stages a global organization under the FEPE International designation.
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1959
Foundation of FEPE in Paris
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1960
1st World Congress of Outdoor Advertising in Toronto, Canada
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1966
2nd World Congress of Outdoor Advertising in Cannes, France
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1972
3rd World Congress of Outdoor Advertising in London, UK
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1978
FEPE transfers its headquarters to Switzerland. The secretariat remains in Paris
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1979
4th World Congress of Outdoor Advertising in Berlin, Germany
In a referendum the Swiss electorate vote against a ban on alcohol and tobacco advertising
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1981
International Congress of Transport Advertising in Paris, France
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1986
5th World Congress of Outdoor Advertising in Paris, France
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1988
Extension of the General Meeting to a General Assembly for all persons interested in outdoor advertising
Annual General Assembly in Amsterdam, Netherlands
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1992
6th World Congress of Outdoor Advertising in Vienna, Austria
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1993
In Switzerland, yet another motion to ban alcohol and tobacco advertising is clearly rejected by the electorate
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1994
In conjunction with the international ADC, FEPE launches a poster competition on the subject of "Tolerance and Peace"
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1995
The former Eastern Block countries join FEPE
FEPE secretariat is transferred to Switzerland
FEPE receives new statutes and as a result a new organizational structure
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1996
FEPE becomes FEPE International
Annual General Assembly in Budapest, Hungary
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1997
Annual General Assembly in Barcelona, Spain
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1998
FEPE International joins AIG, Advertising Information Group London, UK
7th World Congress of Outdoor Advertising in Montreal, Canada
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1999
Annual General Assembly in Istanbul, Turkey
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2000
Annual General Assembly in Jerusalem, Israel
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2001
Annual General Assembly in Taormina, Italy
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2002
Annual General Assembly in Malta
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2003
Annual General Assembly in Salzburg, Austria
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2004
8th World Congress of Outdoor Advertising in Dubai, United Arab Emirates
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2005
Annual General Assembly in Lisbon, Portugal
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2006
Annual General Assembly in Dubrovnik, Croatia
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2007
Annual General Assembly in Palma de Mallorca, Spain
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2008
Annual General Assembly in Athens, Greece
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2009
9th World Congress of Outdoor Advertising in Domus de Maria, Sardinia
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2010
Annual General Assembly in Beirut, Lebanon
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2011
Annual General Assembly in Madrid, Spain
FEPE Secretariat is transferred to UK
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2012
Annual General Assembly in Milan, Italy
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2013
Annual General Assembly in Berlin, Germany
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2014
Annual General Assembly in Vienna, Austria
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2015
Annual General Assembly in Budapest, Hungary
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2016
Annual General Assembly in Barcelona, Spain
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2017
Annual General Assembly in Stockholm, Sweden
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2018
Annual General Assembly in Sorrento, Italy
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2019
Annual General Assembly in Dubai, UAE
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