FEPE OOH News 17th November 2016

FEPE OOH News 17th November 2016



UK: Former JCDecaux and Clear Channel digital chiefs launch Voodooh to cast a spell on UK digital OOH sector

The UK’s latest digital out-of-home production and consultancy company, Voodooh has launched, headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision.

Focused on delivering intelligent content in this growing space for advertisers, creatives, media owners, agencies, specialists and system integrators Voodooh will seek to offer scalable cost-effective solutions. Voodooh founder Keith Nilsen, former head of digital and creative for Clear Channel.

Nilsen remarked: “With digital continuing to be the primary driver behind the growth of Outdoor advertising, understanding the end-to- end technology ecosystem has become ever more critical in unlocking the inherent capabilities of the medium.

Read more

UK: Outdoor Plus sells large stake to private equity

Outdoor Plus has sold a large minority stake to Inflexion Private Equity, giving the out-of-home company a war chest for acquisitions and capital investment.

Jonathan Lewis, the founder and managing director of Outdoor Plus, said Inflexion "shares our vision for growth" and he plans to "use their investment to continue to deliver the best sites in the best locations".

Nigel Sharrocks, a former senior executive at Dentsu Aegis Network, has been appointed as non-executive chairman of Outdoor Plus after Inflexion introduced him. Lewis has invested heavily in digital in London and sold off most of his company's traditional billboards in recent years and close to 90% of revenues come from electronic screens such as The One Knightsbridge on the Hyde Park underpass.

Read more

UK: LDN hits 100m impressions!

JCDecaux, the UK’s largest Out-of-Home (OOH) advertising company, today deployed the 500th digital screen as it continues the rollout of its flagship London Digital Network (LDN), which now delivers more than 100 million impressions per fortnight and reaches 70% of Greater London.

JCDecaux’s LDN portfolio now delivers more than 100 million impressions and is set to grow to more than 200 million from 1,000 screens when the project is completed in Q1 2017. Having announced an extensive digitisation programme across its entire portfolio of Large Format, Retail, Rail, Airport & Cities at this year’s industry Upfronts, the company expects its total digital network to be delivering one billion impressions by the end of 2017.

Read more

UK: Exterion Media Group explores sale: sources

Exterion Media Group, the European outdoor advertising company owned by U.S. private equity firm Platinum Equity LLC, has hired investment banks to explore a potential sale it hopes could fetch more than 650 million pounds ($812 million), according to people familiar with the matter.

Platinum Equity is working with the advisers Goldman Sachs and Peter J. Solomon, a unit of France's Natixis SA, to assist with the sales process. The sources asked not to be identified because the sale process is confidential. The company's plans could still change there is no certainty that any deal will occur, the people cautioned.

Read more

Switzerland: Virtual Campaign tool: experience the effect of out-of-home advertising campaigns on film

Using Clear Channel’s new Virtual Campaign tool, a poster subject can be tested in a realistic environment before the start of the actual campaign. Clear Channel Switzerland is expanding its service offering to include an option known as the Virtual Campaign tool. This enables advertisers to experience the effect of a poster subject on film in a real environment before the campaign gets started. The effect is amazingly realistic.

Read more

UK: KFC embraces outdoor ads in Snapchat Colonel Sanders selfie filter campaign

UK Snapchat users will now be able to take a selfie with the almost-mythical founder of KFC, Colonel Sanders, in a campaign blending outdoor, digital and mobile.

The out of home advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH, sees real world ads feature codes that will unlock a specially-branded KFC filter featuring the colonel.

Representing the first time the snap to unlock feature has been used on OOH sites in the UK, the campaign builds upon KFC’s sponsored Geo-filters.

Read more

UK: The Great Outdoors: Why OOH is Set to be Adworld’s Strongest Contender in 2017

Jason Cotterrell, MD, Exterion Media

No matter where you look, all the signs point towards Out-of-Home (OOH) advertising competing with the dominant players in the media landscape in 2017. According to the latest Advertising Association and Warc figures, ad spend in digital OOH has grown 30.5% in the last year alone, demonstrating mounting confidence from advertisers in how digital technology is transforming the effectiveness of the medium. We’ve come a long way but now, more than ever, is the time for OOH to invest heavily in its future and lead from the front.

Read more

Netherlands: BroadSign Selected by MMD Media for Digital Out-of-Home Software in Dutch Airports and Petrol Stations

First stage of rollout completed with installations at Eindhoven Airport.

Landsmeer, Netherlands. November 14, 2016. BroadSign International, LLC, the largest provider of automated digital out-of-home software, has been selected to power Dutch airport and petrol station displays by OOH agency, MMD Media.

The first installation of the rollout occurred in October at the second largest airport in the Netherlands, Eindhoven Airport. LCD displays are located at check-in counters, duty free shops, restaurants, seating areas, luggage belts and departure hall gates.

Read more


USA: Election Results: Transit Wins Big, Trump Pushes Road Spending, New Line-up in Congress

Ken Klein OAAA Executive Vice President, Government Affairs

Transit Won Big

Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal in Detroit, but most were approved:


  • “Measure M” increases sales taxes for a $120 billion project in Los Angeles County for new rail lines, a new station at the airport, a rail tunnel, a downtown street car, and highway improvements.
  • Seattle’s $54 billion transit package provides for 62 miles of new rail, new stations, and transit upgrades. Voters approved higher taxes on sales, property, and vehicles.
  • Atlanta voters approved two sales-tax measures for road improvements and transit service extensions.


Trump’s Plan

President-Elect Donald Trump wants to pump $1 trillion into infrastructure improvements over 10 years.

Read more


Australia: APN Outdoor Announces Invictus Games Sydney 2018

Prince Harry today announced that the 2018 Invictus Games have been awarded to Sydney, and will be held from the 18th through the 29th October 2018 with over 500 military competitors from 17 nations. S

ydney follows fellow host cities London (2014) and Orlando (2016), with Toronto to come in 2017. When looking to announce that Sydney had won the bid, the Invictus Games Sydney 2018 team identified APN Outdoor as the perfect media supplier to deliver the news Australia wide, within moments and with the impact and scale, appropriate for such an event.

Read more

Australia: Ikon’s Bryan Magee named as Posterscope boss

Posterscope has named Ikon’s chief investment officer of strategy Bryan Magee as its national MD.

The outdoor specialist media agency's top spot has been open since August when Joe Copley stepped down. The agency has also appointed David Campbell, former Vizeum Melbourne GM, as national general manager.

Read more

Australia: OOH Advertising To Steal Dollars From TV, Says Leading Aussie Fund Manager

Out-of-home advertising is stronger than ever and is set to steal dollars from its dwindling TV counterpart, according to OC Fund Management’s head of investments, Robert Frost.

As Australia’s top advertisers increase their OOH expenditure, B&T spoke to Frost – one of the nation’s best-performing fund managers – to gauge his analysis and forecast for the industry.

Read more


South Africa: Tractor Outdoor launches Cape Town's first digital advertising network - The Loop

Digital formats are becoming predominant, with consumers spending more money as a result of digital campaigns (which generate high recall for ads and positive consumer attitudes).

“South Africa’s OOH advertising market will grow steadily over the next five years at a CAGR of 3.5%. It will reach an estimated total value of R5.1bn by 2019. Of this amount, DOOH will generate approximately R1.7bn. With 33.1% of OOH revenue coming from digital, South Africa will be the most digitised market in the region and in the top 30 worldwide,” according to PWC’s OOH upcoming predictions research.

Read more


India: Police look for extra funds from outdoor advertising

Revenue from prime locations will go into police welfare fund

Several government departments like railways and civic public transport, have participated in the boom of outdoor advertising. In one such move, the Maharashtra police have permitted its units to earn revenue by renting out prime locations for outdoor commercials to advertising companies. It has been said that the police welfare fund will get majority of the revenue generated.

Read more

Malaysia: Local out-of-home players eye foreign market

THE out-of-home (OOH) advertising business may be a locally focused trade but Malaysian players in the industry believe they have now built enough strength and know-how to spread their wings overseas. Big Tree Outdoor Sdn Bhd CEO Jeff Cheah tells The Edge in an exclusive interview that the company is in active talks with foreign parties for its first venture overseas soon.

Read more