FEPE OOH News 24th January 2019

FEPE OOH News 24th January 2019



FEPE: FEPE Congress in Dubai - Early Bird booking about to close

Early Bird booking for the 2019 FEPE International Congress in Dubai from May 1-3 closes on January 31.

Early Bird delegate rates are €1000 for FEPE members (€1100 after January 31) and €1750 for non-members (€1850 after Jan 31.)

The Congress will be held at the Dubai InterContinental Festival City. Accommodation (to be booked separately by delegates) is available in the InterContinetal Festival City and Crowne Plaza Dubai Festival City (joined via a lobby) and Holiday Inn Dubai Festival City, ten minutes’ walk away.

Accompanying Person registration fee, which gives access to the social programme only (including the Gala dinner and casual dinner) is €450.

Among the speakers at this year’s Congress, FEPE’s 60th, are JC Decaux Co-chairman Jean-Charles Decaux,  Kinetic Global CEO Marc-Antoine De Roys, Posterscope Global CEO Stephen Whyte and Tim Delaney, Chairman of international creative agency Leagas Delaney.

There will two Creative Awards (for Classic and Digital Out of Home) and awards for Lifetime Achievement, Leadership, Technical Innovation and the Out of Home industry’s Rising Stars.

FEPE International Executive director John Ellery says: “Our 60th Congress in Dubai will be the biggest and best yet with over 400 delegates expected from around the world.

“We urge delegates to take advantage of the Early Bird booking offer to ensure they will be able to join their colleagues at the Out of Home industry’s biggest annual event."


UK: TfL sees ad revenues jump as innovation bears fruit

Transport for London (TfL) is benefiting from increased advertising revenues which it attributes to a new embrace of innovative advertising platforms.

In 2017/18 the sector generated £152m for TfL's coffers, £10m more than the previous year, helped along by the introduction of 260 full-motion digital screens, digital ‘ribbons’ alongside escalators and 60 ‘cross platform’ variants for waiting passengers to gaze at.

The local government body now accounts for 20% of the UK’s total outdoor advertising market by value and is keen too capitalise on that presence through experiential advertising opportunities for brands, such as Netflix taking over its Oxford Circus and Old Street tube stations for Black Mirror and Stranger Things.

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UK: infiLED shines bright at ISE 2019 with launch of new DB Series

infiLED shines bright at ISE 2019 with launch of new DB infiLED will launch its latest Deep Black (DB) Series and a selection of award-winning bespoke LED displays, on stand 12-N40 at this year’s Integrated System Europe (ISE), which will take place on 5-8 February 2019 at the RAI Convention Centre in Amsterdam.

Making its European debut at ISE, infiLED will showcase its next generation DB Series, which is designed with ultra-black material for the mask and specialist black LEDs, for ultimate image quality and high contrast performance. Setting a new standard for the industry, the new series is also equipped with the smallest top full colour LED SMD1515, with unbeatable luminous intensity, wide colour gamut, high reliability and full black frame.

The DB Series panels are entirely modular, with a die-cast aluminium frame with edge protectors and feet to protect the LEDs against physical damage. The series is also equipped with ergonomic features including accessible fast locks and an easy to use curving system with angles of 5 in 3 steps, plus cable free power and data connection, to support quick installation and user-friendly maintenance.

Shortlisted for industry awards at ISE 2019, including the InAVation Awards and Digital Signage Awards, infiLED is also running a special promotion on the trusted ER Series, enabling customers to receive 15sqm free when purchasing more than 100sqm.

Complementing the entire LED catalogue of products, infiLED will be presenting a further selection of its award-winning indoor and outdoor LED displays. This includes its range of rigid displays, which are equipped with easy locking systems, positioning pins and lightweight design for durability and user-friendly installation. The team will also be available to demonstrate infiLED’s eye-catching floor displays with integrated motion sensors and bespoke designer displays that are adaptable to meet all installation needs.   

The announcement of the DB series follows the opening of infiLED’s brand new headquarters in the South West of England. Now billed as the largest dedicated LED facility in Western Europe, the new HQ in Melksham near Bristol is the result of significant growth in recent years. The new showroom houses live examples of infiLED’s leading LED ranges and the team welcome potential customers to come and see the space for themselves.

UK: OOH will continue to steal a march on other media: Tim Bleakley

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK.

What were the 3 most important factors that influenced OOH business in the UK market in the year 2018?

• Resilience. Out of home put in a robust performance in 2018 despite 12 months of political turmoil and its inevitable impact on UK business confidence.

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South America: Formation of Latin American Association of Out of Home (ALOOH) and first regional Forum is red letter event for global Out of Home industry

The first Latin American Association of Out of Home (ALOOH) Latam Forum in Bogota marked not just an important event for the Out of Home industry in Latin America but the industry globally. With ALOOH, Out of Home now has a voice in one of the world's largest and fastest-growing ad markets and can now truly claim to be a global force.

Held in November last year, the first Latam Forum brought together 120 entrepreneurs from 15 countries in the vast region along with 20 Out of Home specialist agencies. Under the umbrella "the future and present of the OOH industry" the Forum focussed on five key points: 

1/ Social responsibility and sustainability;
2/ Government and industry, regulations and legal frameworks; 
3/ Technology, future and innovation;
4/ Digital signage and digital out of home;
5/ Research and audience measurement. 

ALOOH's first CEO Guillermo De Lella, set the scene by describing how OOH needed to harness better measurement and use of data to sell audiences, not just sites, to ensure it continued to grow faster than other traditional media. By doing so it could also contribute to the transformation of cities. 

FEPE International President and chairman of the UK’s Ocean Outdoor Tom Goddard, then outlined developments and global trends in the OOH industry including the way the industry was embracing technology, including automation, to reinvent itself successfully. He also described the way that FEPE, regional associations such as ALOOH and national associations were bringing the global industry together by giving it an effective voice. 

FEPE General Secretary Mark Flys spoke of the three 'Cs' needed to move the industry forward in a rapidly changing media world: Consolidation, Collaboration and Creativity. Consolidation is defining a number of OOH markets around the world, including the US, Australia and UK while collaboration is key to promoting the industry while creativity is what makes it work, including the imaginative use of measurement and data. 

The Forum also heard from a wide range of speakers on the challenges and opportunities for the OOH industry in Latin America. These included Antonio Miranda, CEO of MediaCom Peru; Colombian academic Christian Schrader Valencia, advertising consultant Edu Perea and engineer and technology entrepreneur Bred Gleeson who spoke about the development of smart cities. 

TMG CEO Alexander Epin gave the Forum a perspective on developments in the huge Russian market while ADMOBILIZE CEO Rodolfo Saccoman made the challenging proposition: "OOH has a problem - AI (artificial intelligence) is the solution." 

ALOOH’s President Gabriel Cedrone stated: “It’s time for the OOH industry, and DOOH in particular, to develop initiatives, strategies and business models to create and support innovative approaches to make OOH a force for good and a model of environmental awareness and sustainability.

That is why in ALOOH, we believe that IT is time to redefine the “REASON WHY”, the “MEANING” of the whole industry in our region. What is the 'reason why' of the OOH industry, is it to generate profit for private companies? Or is it to make better cities? Or a better world? One thing is clear: ‘The dimensions that we choose will be the dimensions of the industry for the future’.”

FEPE President Goddard says: "It's impossible to overstate the importance of the formation of ALOOH for the worldwide OOH industry, FEPE International and, of course, the growth of the medium in Latin America. ALOOH CEO Guillermo De Lella and his team are to be congratulated for their heroic efforts in bringing this about, as are all the contributors and delegates at this first ground-breaking Forum." 

USA: Adomni and Broadsign Partner to Enhance and Simplify Digital Out of Home Marketing

Adomni and Broadsign are now working together to make buying, selling and launching DOOH campaigns easier than ever before.  The Broadsign Reach supply-side platform (SSP) which currently has over 33,000 digital screens is now seamlessly integrated into Adomni’s demand-side platform (DSP).

“It was a natural choice for us to partner with Broadsign,” said Jonathan Gudai, CEO of Adomni. “Broadsign’s vast inventory of premium DOOH screens are a great addition to the Adomni online marketplace.  We are excited to team up with Broadsign and enable advertisers to more readily access Broadsign’s supply of DOOH publishers via our programmatic online buying platform.”

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USA: iHeartMedia Reorganization Plan Approved, Bob Pittman To Remain At The Helm

iHeartMedia, Inc. announced on Jan 22nd that the United States Bankruptcy Court for the Southern District of Texas has signed off on the company’s plan to exit bankruptcy.

Under the terms of the new reorganization plan, iHeartMedia said it plans to complete the restructuring process in the first half of 2019.

Under the terms of the approved plan, iHeartMedia will shed more than $10 billion in debt, reducing its outstanding balance sheet obligations from $16.1 billion to $5.75 billion.

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USA: Keynotes, Education & Events at the 2019 DSE OOH Media Conference

Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAAGeopath OOH Media Conference + Expo to be held at the Aria Las Vegas May 20-22, 2019.

The annual OOH Media Conference + Expo is the largest education and networking event for professionals and suppliers in the out of home (OOH) advertising industry.

Dentsu Aegis Network is the fastest growing agency network and owner of Posterscope, a leading global location-based marketing specialist.

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Canada: Pattison Outdoor partners with Oxford Properties Group to launch 'next generation' Digital Canvas in Calgary

PATTISON Outdoor Advertising, Canada’s leader in the sales and operations of Out-of-Home Media, in partnership with Oxford Properties Group, are pleased to announce the completed installation of a new digital canvas located in Calgary’s +15 Pathway at Bow Valley Square.

This new digital wall delivers a revolutionary platform that integrates state-of-the-art technology to bring new possibilities to the urban digital landscape.


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USA: Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home

Netmining’s data-driven targeting solution now joins forces with Vistar’s Digital Out-of-home to provide best-in-breed media inventory buying. Netmining is now in a position to offer the largest DOOH media repository to its customers coupled with omnichannel abilities.

“Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Dean Vegliante, President of Netmining. “Our clients have expressed a need for an omnichannel solution, across desktop, mobile and OOH, to increase value and engage customers where we know they are consuming media. For our clients, this partnership creates this one-stop solution while providing additional analytics into how customers are engaging with DOOH campaigns.”

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India: Display Metrics India unveils OOH metrics development roadmap

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA  

Display Metrics India Pvt Ltd, a start-up in the business of data analytics and metrics for OOH advertising, unveiled its project roadmap to the Indian OOH leaders at a launch event held in Mumbai on January 17. Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) and other service offerings for the Indian OOH industry in a pact with the Indian Outdoor Advertising Association (IOAA). 

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South Africa: Tractor Outdoor and Oasis Digital join forces to create the largest DOOH Network in South Africa

Tractor Outdoor and Oasis Outdoor Media have signed a partnership agreement for the sales and marketing of the Oasis Forecourt digital network, thus making Tractor one of the biggest DOOH network in the country with over 100 digital out-of-home screens nationally.

This exciting partnership will provide Oasis with the additional market penetration to meet the rapid expansion of this footprint. This will allow Oasis to focus on the development side of the business which includes innovations it wishes to introduce relating to mobile marketing and other bolt-on features whilst Tractor can bring its substantial client base to the partnership.

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