FEPE OOH News 4th January 2019

FEPE OOH News 4th January 2019



FEPE International 60th anniversary Congress in Dubai – Early Bird bookings open until Jan 31st

International Out of Home association FEPE International’s 60th anniversary Congress is now open for registrations. Congress, with the theme The Fame Game, will be held at the Intercontinental Hotel in Dubai from May 1 to 3 2019.

The Keynote Speaker is Jean-Charles Decaux. Jean-Charles alternates with his brother Jean-Francois Decaux as Chairman of the Executive Board of the world’s largest Out of Home media company, JCDecaux. Jean-Charles Decaux will deliver his Keynote Address on the morning of May 2.

Internationally celebrated copywriter and Leagas Delaney co-founder and chairman Tim Delaney is to deliver the Creative Keynote address.

Delaney’s long career in advertising includes being appointed Creative Director of BBDO in London at the age of 27 and Managing Director at 32. He co-founded Leagas Delaney with Ron Leagas in 1980.

Leagas Delaney is now one of the world’s few independent creative networks with offices in London, America, Hamburg, Milan and Shanghai. Its clients include Investec, Royal British Legion, Peroni Nastro Azzurro and the world’s leading luxury watch brand Patek Philippe which it has handled for 20 years.

Other speakers, including representatives from Out of Home companies, specialists, media and ad agencies and leading advertisers, will be announced shortly.

FEPE President and Chairman of the UK’s Ocean Outdoor Tom Goddard says: “We’re delighted to welcome Jean-Charles Decaux and Tim Delaney as our Keynote Speakers at FEPE’s 60th anniversary Congress in Dubai.

“Next year’s Congress will have more of an international flavour than ever, reflecting FEPE’s stature as a truly global body.

“In 2018 our Congress in Sorrento attracted over 400 delegates from all over the world, including our biggest ever representation from China. Dubai has been chosen for our 60th anniversary Congress to underline the worldwide stature of the Out of Home industry and FEPE’s role in representing that to governments, legislators, advertisers and agencies of all kinds at a time of major changes in worldwide advertising and marketing arena
“Our speakers and exhibitors will also bring delegates right up to date on the numerous technological developments which are changing the Out of Home industry on almost a daily basis. Like any other major medium, we are in The Fame Game, helping advertisers to reach the people they want with maximum impact and cost-effectiveness.

“FEPE 2019 is an essential event for the Out of Home industry worldwide and we look forward to welcoming even more old and new friends to what will be our biggest and best Congress to date.”

For Registration Details please go to www.worldooh.org


UK: 2019: An Exciting Year for OOH

As 2019 shapes up to be an important and exciting year for OOH, Posterscope’s head of data and innovation, Nick Halas, looks at what we can expect in the year ahead

Global’s acquisition of three media owners demonstrates the enduring strength and potential of the medium and its investment in the industry will drive more innovation from all media owners.  Digital out-of-home (DOOH) inventory will continue to increase and reach c65% of the adult population, while its share of revenue will reach similar levels.   

Here are some of the key developments that we believe will continue to drive OOH’s rapid evolution:

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UK: British Army targets 'snowflakes' and 'me me me millennials' in 2019 recruitment ads

The British Army has unveiled its recruitment drive for 2019, targeting Gen Z 'phone zombies', 'snowflakes' and 'selfie addicts'.

The 'Your Army Needs You' campaign is focused on how the army sees "beyond stereotypes" to spot young people's potential.

As part of the push, a series of TV, digital, poster and print ads have been created by Karmarama to encourage 16 to 25-year-olds to sign up to the forces, based on the insight that 74% of people in that age bracket are "looking for a job with purpose".


USA: Bloomberg Confirms Lamar Purchase of Fairway Assets

Bloomberg has confirmed that Lamar is nearing a deal to buy Fairway Outdoor Advertising Billboards in North and south Carolina, North Georgia and Wisconsin.

Bloomberg reports a purchase price of $416.5 million, slightly less than the $425 million which Insider reported earlier.

Fairway Equity Investor GTCR gets liquidity on its investment.  Insider has heard rumblings that the transaction didn’t quite turn out the way GTCR expected.  Lamar gets tuck-in assets which will generate strong cashflow and have some revenue upside because Fairway tends to pursue rate over occupancy.

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USA: Nancy Fletcher’s 5 Predictions for OOH in 2019

By Nancy Fletcher, President and CEO, OAAA

1.  Advertisers will get out of home in unprecedented numbers.

This year’s prescient slogan reminded the marketplace about the strengths of our medium, especially to complement digital marketing. OOH is hot and stays hotwith steady PR buzz about the industry’s resurgent popularity, described with terms like “renaissance” and “relevant.” Next year, the marketplace follows its instincts to get out of home on an even bigger scale.

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USA: iHeartMedia Agrees to Split from Clear Channel Outdoor Holdings

According to Bob Pittman, CEO of iHeartMedia, following the split, both companies will finally achieve their individual misions.  But what does that mean, exactly?

Several months ago, iHeartMedia, under the weight of over $20 billion in debt, filed for bankruptcy.

The bankrupt company owed a massive amount to organizations tasked with paying royalties for radio plays.  This included $6.3 million to SoundExchange, $3.9 million to Warner Music, $2 million to Global Music Rights, $1.5 million to ASCAP, $1.4 million to Broadcast Music Inc., and $1.3 million to Universal Music Group.

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USA: McLaughlin on Link Media’s Acquisitions and Culture

Link Media Outdoor has grown rapidly over the past year with $138 million  in acquisitions including Waitt Outdoor, Key Outdoor and Tammy Lynn Outdoor.  Link’s parent company has $117 million in cash and access to public debt and equity markets so you can expect Link to keep growing.  Insider talked with Link CEO Jim McLaughlin about the company’s growth, culture and hiring needs.

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USA: Search And Digital Out-Of-Home Could Become The Next Duo

I’ve always wondered about the opportunities to integrate search with digital out-of-home. We have looked at search and television, but have not really explored digital signs and billboards that can connect search queries with location and then serve a message on a digital billboard.

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USA: From Immersive Experiences to Data-Driven Campaigns, Here Are Top OOH Trends to Keep an Eye on for 2019

Thanks to the rise of video consumption, acquisitions, and entry into the industry from some of the world's largest players like Amazon, digital out-of-home advertising is poised for a game-changing year. Here’s a look at my predictions and trends over the next year that advertisers and OOH media owners should be aware of to succeed, writes, Matthew Schuster, Chief Revenue Officer at Vistar Media.

Out-of-home (OOH) advertising has grown tremendously in the past year, and a MAGNA Intelligence study predicts OOH spend will reach $33 billion by 2021. While rather large, this figure isn’t shocking to players in the industry who spend millions every year looking to connect with consumers through physical and digital signage.

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Nigeria: Low Moment for Agency Owners

Despite the expectation that 2018 would positively reshape the marketing communication industry and give birth to new brands, the opposite has remained the case, writes Raheem Akingbolu

Perhaps what best describes the outgoing year was the declaration by the Group Chief Executive Officer of Media Fuse Dentsu Aegis Network, Mr. Emeka Okeke, that contrary to the popular euphoria that economic recession has subsided, happenings in the market in 2018 have proved otherwise.
With what he could make out of marketing activities in the outgoing year, Okeke, who oversees the affairs of one of the biggest global media buying agencies in Nigeria, in an exclusive interview with THISDAY recently, had argued that the Nigerian economy was still in recession.

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India: With Disney's Aladdin, India's OOH entertainment industry gears up for Rs 10,000 crore leap

The industry got a major boost earlier this year with the release of BookMyShow’s maiden Broadway-style theatrical production, Disney’s Aladdin, which received a phenomenal response in Mumbai and Delhi.

Indian Out-of-Home (OOH) media and entertainment industry has taken giant leaps in the last few years. 'FICCI - KPMG Media & Entertainment Industry Report 2017' had predicted a CAGR of 11.8 per cent for the industry, primarily driven by the development of regional airports, privatisation of railway stations, growth in smart cities, setting up of business and industrial centres, and growing focus on digital OOH.

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China: Alibaba Affiliates Complete Deal With Ad Giant Focus Media

Outdoor advertising giant Focus Media has completed a planned share transfer to Alibaba affiliates.

In July, Caixin reported that Focus Media would receive a“strategic" investment worth 15 billion yuan ($2.2 billion) from Alibaba affiliates.

The completion of the deal means Alibaba (China) Technology, Alibaba Group's e-commerce and IT subsidiary, now holds 5.28% of Focus Media, according to a statement published Tuesday. Meanwhile, Alibaba's subsidiary Alibaba Investment and affiliate New Retail Strategic Opportunities Fund jointly hold 2.71% of Focus Media.

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India: Ad hoarding ban dents metro, BMTC revenue

The one-year ban on commercial hoardings in the city has hit two public transport corporations. The Bengaluru Metropolitan Transport CorporationNSE -2.28 % (BMTC) and Bangalore Metro Rail Corporation (BMRCL), which rely on non-fare revenues like advertisements to meet operational expenses, are witnessing a steep fall in monthly income.

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